Professional Documents
Culture Documents
The bidding process for government public opinion research must be open, fair and transparent. Employ a variety of ways and means to
communicate, and provide information in multiple formats to accommodate diverse needs. Top-down coordination and permanent campaigning
should not be sloughed off as Harperesque. For further policy direction, see Requirements 24, Partnering and Collaborative Arrangements and
Requirement 25, Sponsorships. Government of Canada activities and initiatives Access Government of Canada activities and initiatives. Institutions
must abide by the Treasury Board's Policy on Official Languages and Directive on Official Languages for Communications and Services , which
set out various requirements with respect to communications. All film, video, audiovisual and multimedia productions commissioned by institutions
must comply with the requirements of the Federal Identity Program Policy and the Treasury Board's Common Services and Contracting policies.
Spin puts a strategic slant on information in an effort to influence the audience's opinion, preferably without anyone noticing that the slant was
applied. Institutions must consult their minister's office when planning media campaigns or strategies that could involve ministerial participation, or
when preparing a response to a media enquiry that could have implications for the minister. The original discovery of strategic mechanisms requires
someone on the inside to share the entrails of government planning. PSPC 27 e and f Planning and producing publications for sale. Where possible,
we have two separate single-language accounts, one in English and one in French, and provide profile content, terms of use and messages in both
official languages. Survey responses will not be attributed to individuals. All internal communications must be managed in accordance with the
requirements of the Official Languages Act particularly Part V concerning language of work. Giasson , and A. Open and responsive
communications are critical to the success of public consultations, as is factual information presented to participants in plain language. Former
policy director, PMO. The longer political personnel are exposed to controversy and criticism, the more they are prone to be convinced of the
necessity of spin and message stability. A sponsored project or activity may include advertising or promotional efforts involving the media as part
of a communication strategy. The Privy Council Office advises and supports the Cabinet, helping to set and manage its agenda, and develops the
Government Advertising Plan. Institutions must identify all materials, displays or presentations prepared for public events or announcements in
accordance with the Federal Identity Program Policy. A Framework for Analysis. Public opinion research helps the government to better
understand Canadian society and to identify citizen needs and expectations. There were constant battles with the parliamentary press gallery; one
of Harper's directors of communications maintains that the fracturing of media provided greater opportunity for control Soudas For example, we
may conduct surveys through social media and not follow-up with the individuals. Communications and Federal Identity Hierarchy Foundation
Framework for Treasury Board Policies. It also manages Publiservice, the government's intranet site for public service managers and employees.
Service Canada 18 d Connecting to the Government of Canada Internet Canada Site and intranet Publiservice portals. Social Media Rollout
Template, Peters , 32 Nevertheless, impressions of Prime Minister Harper's central management system suggest that it was out of step with
notions of a professional public service. The Trudeau administration took agonisingly long to fill key political positions. Canadians value freedom,
openness, security, caring and respect. An "emergency" is an abnormal situation that requires prompt action, beyond normal procedures, in order
to limit damage to persons, property or the environment. The Secretariat has key responsibilities for the Communications Policy of the Government
of Canada, which include: As they adopt new means of communication, institutions must continue to reach, in a timely manner, citizens whose
access to technology may be limited or who prefer to receive government information through more traditional means. The following types of
content from our social media accounts will be captured in an information repository as an official record:. The heads of these organizations are
solely responsible for monitoring and ensuring compliance with this policy within their organizations. An Asset for Democracy or Ammunition for
Political Conflict, or Both? Communications Centralization and Spin in the Government of Canada. The URL must be featured as a link in all media
relations products and added as a slide to the department's homepage, as well as to Canada. Inward-facing media enquiry processing forms,
media relations strategies, communications calendars, and rollout plans are discussed. Adding to the alarm is a drive for communications perfection
by politicians and strategists, because a single error at a policy announcement or in a news release can dominate media coverage and undo
significant preparation e. This request branched into different routes. The main type of inward-facing instrument is a media relations strategy, which
consists of forward-thinking communications plans and event plans. Centralization Ethos of the Conservative Government. Information collected by
the centre from departments feeds innumerable conversations to engineer the desired media coverage. A stylized one-colour rendering of the arms
of Canada is used to identify departments whose heads report directly to Parliament, institutions that have a quasi-judicial function, ambassadors,
heads of consulates or missions, and the Clerk of the Privy Council. Information for public use must be disseminated or readily available in all
regions of Canada using all forms of media practical. Federal Identity Program Manual Procedure: Institutions must provide information free of
charge when the information is in their control and it:. Report a problem or mistake on this page. Conducting Research within a Culture of
Information Control. Institutions must ensure the quality and value of research they commission or produce. Finding Facts in a World of
Disinformation. Federal Identity Program Manual. Government of Canada activities and initiatives Access Government of Canada activities and
initiatives. PSPC also assists institutions and the government in monitoring the public environment. For additional information about our policies,
programs, services and initiatives, complete our online comments and feedback form.