1.

Situational Assessment

A. SWOT Analysis

Strengths-

-Have a wide target market.

-Have a source of quality healthy delicious foods.

-A strong asset of Northern Luzon Adventist College.

-A strong source of income of NLAC especially if well managed.

-Unique location /establishment

Weakness-

-Pricing

-Promotion/Packaging

-Mismanagement.

Opportunities-

-Can be a supplier of healthy and nutritious products.

-Opportunity to local market especially to Adventist Institutions.

(to become a part of the community)

Threats-

-Nearby Bakeries
 -Understaffing inability to meet the demands of the consumers

B. Economic context (Assumed that the bakery is officially open)

Is the bakery economically profitable?

-Yes, because it provides a commodity. It will never be out of the market becaus

e it is a need.

Is there any effect to the community with regards to the bakery as vegetarianism?

-Yes/ not all of the customers are pro-vegetarianism unless the bakery is yielded

toward it, thus limiting the target market.

2. Strategy Formation

a. Segmentation- Possible customers

 Students

Teachers

Parents

Vegetarians

Visitors

Seventh-day Adventist

b. Targeting- Main target

Students

Seventh-day Adventist

All who eats bread

Health-conscious individuals

c. Positioning-Focus-marketing mix= PLACE

Is the product saleable? Yes. Like any other consumable products, breads and pastries ar

e saleable especially in a school setup.

Do they have a proper packaging? As of now, no. Packaging alone can stimulate hunger
 hence, leading to the customers buying the products.

3. Proposal Strategies

*Distribution Objectives:

-on time delivery to retailers and end consuners through the distribution channels

-to deliver products with no or minimum bad orders

-to provide quality products that have a long shelf life.

*Distribution Strategies:

Intensive Distribution

-a strategy that is commonly used to distribute low priced or impulse purcha

se products. In order to do this distribution strategy we use distribution cha

nnels. One channel is the sales channel. Sales channel is a way of brin

ging products or services to the market so that they can be purchased by cu

stomers. A sales channel
 can be direct if it involves a business selling directly to its customers, or it ca

n be indirect if an intermediary such as retailer or wholesaler is involved in s

elling the product to customers. Retailers are the closest to the consumers a

nd wholesalers which will distribute products to retailers. Delivery channel i

s where you can find the tools on how are we going to distribute our produc

ts to end consumers like trucks and other vehicles and etc.

Example: examples would be delivery trucks or freights.

Selective Distribution

-A type of product distribution that lies between intensive distribution and e

xclusive distribution and in which only a few retail outlets are selected in lin

e with the image the company wants to project which covers specific geogra

phical area.

Example: