SUCCESFUL NEW PRODUCTS SPRING FROM THE CONVERGENCE OF THE CREATIVE MIND, THE TECHINICAL MIND THE BUSINESS. ALL THREE MINDS COME TOGETHER IN THE ENTREPRENEURAL MIND THE ENTREPREURAL MIND The creative mind conceptualizes and design a product that consumers find some use for. It likewise procedures a product that is pleasant to see, touch, smell, hear and taste. It also produces a product that creates emotional attachment and eventually becomes a significant personal expression of the consumer. The technical mind- is the technology origination. The entrepreneur may not necessarily possess the techologogiccal mind but this what drives him or her to convert new knowledge into something highly functional and operational. The business mind harnesses the potentials of new products by creating the market space for them, it also organizes sufficient forces and resources to develop. Launch and commercialize the new product in order to maximize its market value. The business mind also manages the external and internal business environment of the new product which goes beyond the product development process itself. For a better appreciation let us give an example of how the creative mind the technical mind and the business mind are used in developing a new product.
Product development and the technical mind
In order to convert the product concept into a viable product the mind must intervene to provide the quality and performance specifications through techonogloy.in the case of lamp turn the product simply required the application of existing technology or teen ology rendering. What the entrepreneurs needed to do was to fit that existing technology according to their product concept. This the point where the entrepreneurs encountered several challenges while they were searching for the appreciate technology for their product concept. The lantern must be sturdy and safe for placing in childs bedroom. The lamp must be easily transportable and displayable. The lantern must be relatively easy to make for replication and mass production purposes. The lamp must be made of materials that do not cost much. The above technical consideration proved to be very challenging for the entrepreneurs to deal with by the themselves for a bitter grasp of these technical specification. The following is the list that the entrepreneurs come up with as they consult these experts, First use of 25- wait bulbs use of fan-bladed domes use of bic ball pens to support and follow the dome to rotate smoothly. Use of natural sanded wood Use of fish and butterfly designs. Second Use of high-impact plastic paper. Use of strong wooden frames. Third Use of size that is not more than 16 inches in height and 10 inches wide. Use of quality electrical supplies. In order to deal with the above technical specifications, the entrepreneurs had to tap the technical minds of electrons engineers artisans and artist to develop the lamp turn Prototypes were fashioned critiqued and discarded until the entrepreneurs became satisfied with a final prototype.