Professional Documents
Culture Documents
Berthon, P, R., Pitt, L, F., Plangger, K., & Shapiro, D., (2012). Marketing meets
Web 2.0, social media, and creative consumers: implications for
international marketing strategy. Kelley School of Business, Indiana
University
Brogan, C. (2010). Social Media 101: Tactics and tips to develop your business
online. Hoboken, NJ: John Wiley & Sons.
Hanna, R, Rohm, A., & Crittenden, V. L. (2011). We are all connected: the power
of the social media ecosystem. Business Horizons.
Kartajaya, H. (2010). New Wave Marketing, The World is Still Round The Market
is Already Flat.
Kaplan, A, M., Haaenlein, M. (2010). User of the world, unite! The challenges
and opportunities of social media. Kelley School of Business, Indiana
University.
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Kietzman, J. H., Hermkens, K., Mc Carthy, I, P., & Silvestre, B, S. (2011). Social
Media? Get Serious! Understanding the functional building blocks of
social media. Business Horizons, 54(3), 241-251.
Kim, A, J., and Ko, E. (2010) Impact of luxury fashion brands social media
marketing on customer relationship and purchase intention. Journal of
Global Fashion Marketing, 1-3, 164-171.
Kotler, P., dan Keller, K.L. (2012). Marketing Management. 14th edition. United
States of America: Pearson Education.
Miller, M. (2008). Bussines Plan. Edisi Pertama, Jakarta: Prenada Media Group.
Miller, K, D., Fabian, F., and Lin, S, J. (2009). Strategies for online communities.
Strategic Management Journal, 30 (3), 305-322.
Moenir, A, S. (2001). Manajemen Pelayanan Umum di Indonesia. Jakarta: Bumi
Aksara.
Tim PPM Managemen. (2012). Business Model Canvas. Jakarta: Penerbit PPM.
Zarella, D. (2010). The Social Media Marketing Book. North Sebastopol, CA:
OReily Media.
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