Professional Documents
Culture Documents
Make your own set of recommendations How to align the demand and supply
Altering Demand
The manager can attempt to affect demand by developing off-peak pricing schemes,
nonpeak promotions, complementary services, and reservation systems.
Pricing
One method to shift demand from peak periods to nonpeak ones is to employ a differential
pricing scheme, which might also increase primary demand for the nonpeak periods.
Another method to shift demand away from peak periods is to develop complementary
services, which either attracts consumers away from bottleneck operations at peak times or
provides them with an alternative service while they are in the queue for the capacity-
restricted operations.
Controlling Supply
The service manager has more direct influence on the supply aspects of capacity planning
than he or she does on the demand side. There are several things a service manager can do
to adjust capacity to fluctuating demand.
It is more efficient to handle demand whenever it occurs than it is to attempt to smooth out
the peaks during certain hours of the day
Maximizing efficiency
Discover ways to get the most out of their service delivery systems during peak demand
periods. In effect, such analyses enable the service company to increase its peak capacity
for little additional cost.
Sharing capacity
The delivery of a service often requires the service business to invest in expensive equipment
and labor skills that are necessary to perform the service but that are not used at full capacity.
Facilitate effective horizontal communication across functional areas (e.g., marketing and
operations)
Resist the temptation to promise more than the organization can deliver
Discuss how customer satisfaction is an important determinant of service quality
Customer Satisfaction
Satisfied customers pay their bills promptly which greatly improves cash flow the
lifeblood of any organization
Service Quality
The customers judgment of overall excellence of the service provided in relation to the
quality that was expected.
For example, a customer may be satisfied with a product or service and therefore rate the
product or service highly in a survey and yet same customer may buy another product.
Similarly customers view about a product or service is useless if customers views about
competitors products are not understood.
The value customers places on the product compared to another may be a better indication
of customer loyalty.
Service quality
Consumer Emotions
You are supposed to take case of any online banking system and Give your opinions about
how on online banking system helps banks to manage demand. Also you will write a brief
report on how the use of ATMs have complemented to the demand management in banking
Advantages
It's generally secure. But make sure that the website you're using has a valid security
certificate. This let's you know that the site is protected from cyber-thieves looking to steal
your personal and financial information.
You have twenty-four-hour access. When your neighborhood bank closes, you can still
access your account and make transactions online. It's a very convenient alternative for
those that can't get to the bank during normal hours because of their work schedule, health
or any other reason.
You can access your account from virtually anywhere. If you're on a business trip or
vacationing away from home, you can still keep a watchful on your money and financial
transactions - regardless of your location.
Conducting business online is generally faster than going to the bank. Long teller lines
can be time-consuming, especially on a Pay Day. But online, there are no lines to contend
with. You can access your account instantly and at your leisure.
Many features and services are typically available online. For example, with just a few
clicks you can apply for loans, check the progress of your investments, review interest rates
and gather other important information that may be spread out over several different
brochures in the local bank.
ATMs are electronic machines, which are operated by a customer himself to deposit or to
withdraw cash from bank. For using an ATM, a customer has to obtain an ATM card from his
bank. The ATM card is a plastic card, which is magnetically coded. It can be easily read by the
machine.
ATMs provide service round the clock. The customer can withdraw cash upto a certain a limit
during any time of the day or night.
ATMs provide convenience to the customers. Now-a-days, ATMs are located at convenient
places, such as at the air ports, railway stations, etc. and not necessarily at the Bank's premises. It
is to be noted that ATMs are installed off-site. (away from bank premises) as well as on site
(installed within bank's premises). ATMs provide mobility in banking services for withdrawal.
ATMs provide service without error. The customer can obtain exact amount. There is no human
error as far as ATMs are concerned.
ATMs are of great help to travellers. They need not carry large amount of cash with them. They
can withdraw cash from any city or state, across the country and even from outside the country
with the help of ATM.
The customer also gets brand new currency notes from ATMs. In other words, customers do not
get soiled notes from ATMs.