Company profile

Britannia, a leading food company in India was started 123 years ago in a small house in
kolkatta (then Calcutta). The company yields about rs.8500 cr in revenue. It delivers products
in over categories through 4.2 million retail outlets. Britannia diary had its beginning in 1997
and today they contribute about 10% of companys revenue.

My role in the company is to act as an supervisor to salesman and merchandiser to increase

the sales of the company and see to that the products are aligned as per diamond planogram.
During weekends have to carry out sampling activity to push the sales of cookies (new
launch).

Title

Study on market potential of SAMT via understanding gap and opportunity areas and suggest
strategies for same store growth- Madurai.

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Questionnaire

Name of the retailer:

Beat name:

Salesman incharge:

1. Britannia BCR lines in the store

a.<50 b.50-60 c.60-70 d.70+

2. Does salesman or TSI introduce new product at the launch

a. yes b. no

3. Do the salesman reaches to take order in cyclic days

a. yes b. no

4. Does the stock reaches you the next day after the order is taken

a. yes b. no

5. Is there a general growth in sales over the previous year

a. yes b. no

6. which category of UMANG do you fall under

a. classic b. silver c. gold d. diamond

7. What is the problem that you face from the distributor?

a. Delivery time b. low response c. return and damage policy d. nil
8. How much you are satisfied with the merchandises work and App?
a. Highly satisfied b. satisfied c. Neutral d. Dissatisfied e. Highly dissatisfied
9. What do you think is the biggest advantage of the Britannia?
a. Brand name b. Quality c. Packing d. Price
10. Name the slow moving produt(s) in Britannia(BCR)___________________
_______________________________________________________________.
11. what offers are provided by competitors on encaps and display___________
_______________________________________________________________.
12. provide suggestion for improvement of sales in your store and what support do
You expect from company____________________________________________
_________________________________________________________________.
13. How many lines of dairy do you maintain?
a. <4 b. 5-7 c. >7
14. What is the feedback for cheese products from customers?
a. very poor b. poor c. good d. very good e. excellent
15. Rate the movement of cheese spreadz
a. below average b. average c. good d. excellent
16. How is the movement of ghee product?
a. below average b. average c. good d. excellent
17. How is the movement of winkin cow?
a. below average b. average c. good d. excellent
18. How is the movement of wonderfulls cookies?
a. below average b. average c. good d. excellent
19. What % of ITCs MOMS MAGIC has taken over sales of GOODDAYS
Nut cookies.
a.10% b.20% c. 30-40% d. >40%
20. what is the share of Britannia biscuits in terms of overall BCR range
a. 25% b. 25-50% c.50-60% d.>70%
(only to bigbazar)
20.(a). Has the sampling activity has improved the sales of wonderfulls and other BCR range
a. yes b.no