Professional Documents
Culture Documents
religious man, Shwayder named one of his initial cases Samson, after
The Denver factory, which employed 4,000 at its peak, closed in May
in 21 years.
stores and discontinue the "Black Label" brand in the United States.
In August 2012 Samsonite paid $35 million in cash to buy the high-
in Nashik, India.
BRANDS OF SAMSONITE
Lojel eBags
VIP Industries Ltd is worlds 2nd largest and Asias largest luggage
duffel trolleys, vanity cases, office bags and satchels, suitcases, and
briefcases.
The company offers its products primarily under the VIP, Carlton,
The very first VIP Suitcase was manufactured in the year 1971.
Since then, VIP Industries has sold over 60 million pieces of luggage
for millions of people around the world. There products and services
VIP Industries Ltd. has more than 8000 retail outlets across India
in Nylon, Polyester and EVA material, VIP Industries Ltd has several
by R&D, by DSIR.
1998: VIP Industries was presented with the award for 'Best
Engineering Society.
Manufacturers Association.'
Export Performance.'
setting.
of the Lakshya award, yet again in the year 2001. They were
large scale.
business setting.
demands and fulfil the same with optimized cost plays a crucial
role in the manufacturing industry. In 2002, VIP Industries
place for the 'Best Project' segment in the 'On The Job
Achievers' category.
American Tourister and VIP have been going head-to-head over the
had their fair share of ups and downs in the industry, oftentimes
what is going on with these brands and how they stack up against
each other.
VIP is an Indian luggage brand that has been around for at least 40
years. They had 70% of the Indian luggage market in the late 90s
and early 2000s. Since then, they have come down to 50%. And a
part of their mid level range luggage models. They are generally
more expensive than the VIP luggage, and offer roughly the same
quality.
One of the reasons why VIP has been hitting a slump is that it is
the reasons for this is the fact that customer demand for hardshell
luggage has definitely been down in recent years. And the problem is
You can definitely tell by looking at Skybags products that VIP has
made much progress and in creating hip and young looking products.
The Skybags line came out in the 80s, but not enough was invested in
Sometime after the late 90s, VIP began to lose their market share
Fortunately for VIP, they have begun offering the Carlton line as a
at exclusive stores.
due to the fact that the luggage market is not growing very rapidly,
segment.
Only time will tell what will happen to these brands in the future.
brand compared to VIP luggage. This is likely due to the fact that
they offer their luggage pieces at a slightly higher price than VIP.
traveller luggage.
The Verdict
While VIP has made much headway in terms of making their brand
more modern, they have mostly made their changes in the handbag
industry. Comparing the look of their standard luggage pieces to
This is purely based on style, and the fact that both brands are very
similar in quality.
If you have your own opinion concerning American Tourister and VIP,
ADDING (acronym):-
to find the pricing combination that works best for you, within
a variety of locations.
other words, dont put all your eggs in one basket. While the
There are many reasons that companies decide not to go global. Here
global.
plan.
is scary, and it can involve risks. Sometimes, you just dont know
2. (40 % YES - 60% NO) out of 60%, 30% think product related
changes are required while other 70% said advertising & promotion
market.
4. 10% said 20-30%, 50% said 31-40%, and other 40% said 41-50%
it fails.
7. 100% of the population agrees that cultural differences &
linguistic barriers will affect our growth & many of them favour