Professional Documents
Culture Documents
LEGACY IMPACT
2 Americas Cup Bermuda Legacy Impact
Letter from Americas Cup Bermuda Chairman, Peter Durhager
and CEO, Michael Winfield
The ACBDA was always concerned that there be a legacy of the Americas Cup, that
hosting the largest event in Bermudas history would have long-term, positive impacts.
The EESI Report makes it very clear that Bermuda benefited significantly from the
Americas Cup. This report brings focus on the residual impact and, perhaps more
importantly, what opportunities arose or are still to be realized. What is clear is that
much of that potential will not be automatically recognized. Careful stewardship and
determined action will be required. Such action is beyond the purview of the ACBDA;
it is for others to grasp the mantle and to ensure the positive momentum created by
the Americas Cup and the resulting opportunities are not lost but are grasped and that
momentum is maintained.
We are proud of the work done by all those who served on our board and committees
and the many others who engaged with us from both within and outside of Bermuda.
They shared the single goal of delivering Bermudas Americas Cup with a degree of
excellence that would enhance Bermudas reputation on the international stage, on time
and within budget. A goal that was achieved.
We commend this report to those with an eye on the future. We believe we have
demonstrated that a large event can be delivered with a commitment to sustainability
and where long-term benefits can be captured. The Americas Cup should be looked at
as a beginning of a long-term process to capture and fully leverage the legacy benefits.
During the selection process for the 35th Americas Cup we knew there was something
special about the island, its people and what it had to offer as a platform for the most
prestigious international sailing event. However, I believe it exceeded a lot of peoples
expectations in many ways.
As only the sixth nation to ever host the Americas Cup in its history, Bermuda, and this
event, was unique and iconic.
On behalf of the Americas Cup Event Authority, the Teams, families and everyone who
participated in making this event possible, we would like to thank the people of Bermuda
for welcoming us, hosting us and for allowing for this event to be so spectacular and
special.
Beyond delivering a world-class sailing event, we believe in the significance of using our
platform to help and leave a positive legacy to our host nation. It was incredible to see
how Bermudas people rally, and in particular the early support we had to launch the
Americas Cup Endeavour Programme which was truly inspiring.
My encouragement for Bermuda is that it builds from this. It seeks to find ways to build
from Americas Cup Endeavour Programme to connect back to its Maritime heritage. And
to consolidate its position as a world-class sailing venue.
We will miss the buzz of the 35th Americas Cup, the crystal blue water and beautiful
pink sand beaches. But most of all we will cherish the time we spent in Bermuda and
most importantly the opportunity to experience the warmth, happiness and generosity of
Bermudas people.
This summer, Bermudians along with countless millions around the world witnessed
the captivating scenes of world class sailors and their machines vying for glory against,
arguably the most awe inspiring backdrop the Great Sound in Bermuda. Islanders will
remember this spectacle for a long time. And the worlds sailing community may also.
And for us, the legacy from hosting the 35th Americas Cup in Bermuda is more important
than the event itself. Our vision is simple; that by hosting the event, significant benefits
economic, social, and environmental would accrue to Bermuda and its people for
generations to come.
Its objectives will be realized over years not months and will require careful stewardship
and collaboration. The signs are good, and the encouragement to all, is that we extract
every ounce of value from the investment to ensure that this significant investment
opportunity for the country of Bermuda is maximized.
Let us acknowledge the groups and individuals, both local and overseas, that this report
documents and who have made wonderful contributions to Bermudas legacy. At the same
time we recognize the substantial efforts of the members of the Legacy and Sustainability
Committee for their body of work.
And to Bermuda and its people for sowing the seeds of an incredible legacy.
1. Executive Summary 8
2. Approach 13
3. 12 Areas of Focus 14
9. Philanthropy 38
Looking Ahead 51
Within one year of Two to five years Five to ten years Ten to twenty years
staging the event after the event after the event after the event
9% 62% 25% 4%
Source: PwC Sporting Leaders Study on Legacy SportAccord Convention World Sport &
Business Summit 20151
These areas of focus are not to be the areas described within this report.
confused with the Early Signs of Other key legacy opportunities and
Legacy as shown in the following suggestions are highlighted within
illustration. The items in the the twelve areas in this report and are
illustration are examples of legacy summarized in Appendix A.
opportunities which are embedded in
D
GL
EARLY SIGNS OF LEGACY
OB
AL EXPOS
UR
E
INCREASED GLOBAL EXPOSURE
$80.9 MILLION
Advertising exposure that the Americas Cup brought to Bermuda, with TV and online
coverage is valued at $80.9m. Bermudas exposure was elevated on a global stage,
which boosted awareness of Bermudas tourism and international business potential.
134 superyachts visited Bermuda during the event, an increase of 135% compared to
IN F R
prior year.
AS
TR
CT
U
UR TS
E IM EN
PROVEM
INFRASTRUCTURE IMPROVEMENTS
ACCELERATION
ON
Dockyard buildings were refurbished, Cross Island was built, water production and IN
ATI
ST
waste treatment facilities upgraded, and several large-scale infrastructure and
DE
G
hospitality projects were accelerated that otherwise may have taken years to
L SPORTIN
complete.
BA
LO
G
GLOBAL SPORTING DESTINATION
A
BD
U
AC
TR
EA
CH
&
BY C EA
T E A M S, A
D
AM EN
E RIC S C U P
A
OVER 1,600
Bermudas school students engaged in sailing through after school programs and
extra-curricular activities. Over 1,600 students, 9 12 years old learned to sail while
studying STEAM (Science, Technology, Engineering, Arts and Mathematics). The
programme has secured funding for the next two years from the generous support of
companies from Bermuda.
O
PP
BUSINESS O
L
CA
LO
LOCAL BUSINESS OPPORTUNITIES
ECONOMIC BOO$T
From a young girls lemonade stand to a large food distributor, florists, mechanics,
entertainers and more, the Americas Cup created and boosted numerous local business
VO
opportunities. Many owners describe the event as that extra boost needed to really make
LU N T E E RI S M
their businesses successful, and others saw it as that final incentive to initiate their own
business ideas.
EN
H
A
NC
ED
VOLUNTEERISM ENHANCED
A
BD
lifelong and they contributed towards a more socially-minded community. 78% strongly
TEAM
agreed that theyd volunteer again in Bermuda.
TeamBDA
WORLD-CLASS TRAINING
Bermuda basked in national sporting pride. Nine Bermudian youth were exposed to
a possible sailing career, males and females, pushed to their physical, intellectual and
emotional limits with full-time training and world-class competition. They were selected
from over 120 athletes and sailors who tried out for the squad.
NE W
IN
LL
TE
EC Y
TUA RT
L P R O PE
COLLABORATION
The events Sustainability Guidelines and numerous Tactical Plans set standards and
developed intellectual property for future events. Considering social, environmental
and economic matters in delivering the event, the plans included Security, Medical,
Transportation, On-Water and Waste Management. A new level of inter-agency
CRO
LA
ND T
DEV EN
E LO P M
9 ACRES
Reclaimed land in Dockyard served as the home of the Americas Cup Village. Fully
serviced with IT, water, electricity, sewage, and drainage, the Cross Island Legacy
Committee will determine future use for Bermudas newest island.
Each committee of the ACBDA was required to As noted earlier, the ACBDA concentrated its efforts
incorporate specific legacy planning into their tactical in twelve broad areas. It is important to note that the
plans and to report to the Committee on the legacy ACBDA had a role of influence but was not the ultimate
items achieved following the event. The committees decision-maker in many areas where legacy benefits
ranged from Local Business Opportunities, Health & could accrue. As such the ACBDA has attempted to
Safety, Infrastructure, Security, Telecommunications, and provide a platform that enabled an elevated chance of
Transport, to name a few. Many of the legacy outcomes legacy success yet relies substantially on the sustained
achieved by the individual committees are highlighted commitment from many stakeholders to ensure these
throughout this report. lasting benefits materialize.
when choosing their travel destination for years to come.
Key opportunities
F
uture sporting & non-sporting
2. Permanent enhancement of Bermudas brand health
events
and profile
G
lobal media exposure, $80.9 in
Advertising Equivalent Value (AEV)
Hosting the Americas Cup bolstered reputation as a domicile for global
Bermuda in highlighting its global sporting events, but also the
stature and brand as an up-market continued influence of sports tourism the future events that Bermuda will
destination and international sporting on Bermudas economy. host. Refer to Maximizing the Impact
and event venue. The event has given of Events section.
Bermuda significant exposure on the The potential for future events
international stage. extends well beyond sporting events. Global media exposure
For example, up to 80 US lawyers
Future events visited Bermuda in August 2017 Over 452 million viewers from 163
after the American Bar Associations countries watched the event, by 31
Bermuda is now well positioned to (ABAs) annual conference in New broadcasters, and over 411 million
attract future sporting events and York. The ABA chose the island for media impressions generated
has already been chosen to host the a four-day break following its annual through social media channels.8
following: meeting a first for the organization
and a major boost for Bermuda The value of media exposure
International Triathlon Union from the event, referred to as
tourism.6
(ITU) World Triathlon Series in the Advertising Equivalent Value
2018, 2019 and 2020; Bermuda was able to deliver a world- (AEV) was calculated by an
class event which further translates independent study commissioned
Oyster Regatta in 2018;
into the confidence of the residents by the ACEA at $80.9 million.
Moth World Championships in of Bermuda, that the country can
do it again. Survey results show that AEV represents the value
2018; and
97% of residents who attended the Bermuda would have to pay in
Atlantic Anniversary Regatta in Americas Cup agree that Bermuda order to achieve the same level
2018. would be able to host an event of a of marketing exposure generated
similar size again in the future.7 by the Americas Cup. The
These events have the ability to exposure gained over the course
continue the momentum created Many of the lessons learned from the of the Americas Cup aids in
by the Americas Cup and work initial bid, planning, executing and the branding of Bermuda as an
to improve, not only Bermudas post event review can be applied to upscale vacation destination.
sporting events and top-level corporate business.
Ross Webber, CEO of the Bermuda Business Development Agency (BDA)
Key opportunities
Impact on GDP of $336.4 million,
3. Sustained improvements in GDP, jobs for Bermudians, inclusive of $90.8 million in
macro-economic diversification estimated future tourism spending
Enhanced local business
The Americas Cup provided an on-island, their expenditures went opportunities
opportunity for local vendors beyond those just in the Americas Local Business Directory
and businesses to upscale their Cup Village there were property Employment opportunities
operations through increased rentals, refueling for yachts, home
visitors. Encouraging existing and care services, bike rentals, food
new local businesses to participate and beverage and hospitality community partners to host six
in the Americas Cup was a goal of expenditures, transportation information sessions early in 2017
the ACBDA. The event proved to be services and a multitude of other to attract individuals and business
an exciting opportunity for small, necessities that added money to the across the island to understand
locally owned businesses to grow local economy. This money flowed what opportunities were available.
their business and gain exposure. throughout the Bermuda economy These ranged from marine services,
Sustained improvements in Gross from small-business to small- island-wide vending, land and water
Domestic Product (GDP) will be business, indirectly benefitting all transportation, entertainment, West
driven through a number of other Bermudians. End opportunities and East End
legacy opportunities, however opportunities.
construction, tourism and the The Americas Cup had an estimated
impact on the retail sector occurred A Local Business Directory was
impact on Bermudas GDP of $336.4
mostly from the bubble of activity created for all visitors and was
million, which is inclusive of $90.8 shared on the ACBDAs website.
surrounding the event. The short-
million in estimated future legacy This directory by no means
term increase in economic activity
from the event itself can be leveraged tourism spend. For a detailed represented all businesses and
to generate a lasting impact on the summary of the economic impacts entrepreneurs in Bermuda, rather it
Bermudian economy. refer to the EESI Report by PwC. was a representation of key services
and interested service providers.
Impact on Bermudas GDP The directory was communicated
Local Business Opportunities Group by various channels including, the
Over the course of the Americas Bermuda Yacht Services (BYS)
Cup, the spending of visitors, teams, The ACBDA in partnership with the and the superyacht agency, Blue
team members and foreign firms Bermuda Economic Development Water Alliance (BWA) Yachting,
had a multiplier effect on Bermudas Corporation (BEDC) created BTA, Marine & Ports, to name a few.
economy.11 Superyachts and visitors a Local Business Opportunities The intent is for this document to
injected money into the economy Group which exposed Bermudians be shared on the BTAs website, or
through more than just on-island to the opportunities presented a similar website after the Americas
purchases of goods. They also paid by the Americas Cup. This group Cup as a lasting benefit for future
landing fees, shipping fees, entry worked closely with the Chamber marine tourists.12
fees, and customs duties. While of Commerce, the BTA, and other
-B
ermudian chef, James Perry, Once selected as a vendor for the Americas Cup Village,
returned to Bermuda for the initiated through the Bermuda Economic Development
Americas Cup to provide catering on Corporation (BEDC), Ashley hired 11 staff in total made
the superyacht hired by Butterfield up of family members, friends, and college students.
Bank.14
For Ashley, one of the most significant benefits of the
-L
ocal business Bermuda Smokehouse 35th Americas Cup has been increased brand recognition.
was hired by Groupama Team France She credits the positive impact to her business with the
to cater for their events. opportunity to be a vendor in the Americas Cup Village
and to the many articles and campaigns she was featured
ocal supplier Butterfield & Vallis
L
in, such as the #OurAC campaign in the Royal Gazette,
experienced increased demand from
Bermudas local newspaper. Additionally, working with Chris
the activity around the Americas
Garland, Public Food & Beverage Concessions Manager for
Cup. They saw record sales and
the Americas Cup Event Authority (ACEA) and General
consequently paid 2,300 hours in
Manager for Flanagans, a local restaurant and bar, has
overtime to staff and hired 24 extra
enabled Ashley to learn the ins-and-outs of the restaurant
Bermudian staff to keep up with
industry.
demand.16
Now that 35th Americas Cup is over, Ashley will continue
he Hamilton Princess & Beach Club
T
to grow her business and use the publicity and awareness
recorded the best May occupancy
raised from the event as leverage for the next steps in her
figures in the hotels history. This
business whether that is opening more locations, selling
success further led to $200,000 in
merchandise, or creating a whole new business venture.
overtime pay for the staff at the hotel
and increased employment for the SOURCE: INTERVIEW CONDUCTED WITH ASHLEY AND EARLETTE STEPHENS
Americas Cup.17
FIONA NUSUM
While ORACLE TEAM USA, SoftBank Cup, but now she had
Team Japan, and Artemis Racing all the chance to make
made the big move to Bermuda several personal connections
years before the start of the Americas with Land Rover BAR
Cup. Land Rover BAR, did not make their and gain invaluable
official move to Bermuda until January experience. Even
2017, only five months before the start of while teaching the
the Americas Cup. Given the late move students, Fiona was
for the team, it was not possible for the able to earn a Post
families to secure a spot for their children Graduate Certificate
in a Bermudian school. Land Rover BAR of Education. PHOTO PROVIDED BY ACBDA
Key opportunities
L everage previous international
4. Contribution within Bermudas tourism sector visitors
Growth in hotel industry
The BTA has its own strategy for Growth in hotel industry Tourism reporting on private jet
developing the tourism sector which visitors
is distinct from the ACBDAs legacy The improvements in Bermudas
objective with respect to tourism. The tourism brand health have already
been felt by hoteliers. The owner Private jet visitors
two primary catalytic elements which
will require focus are: of the Royal Palms believes that
Bermuda is a destination that attracts
Bermuda is being put back on the
many high net worth individuals
(a) how to leverage the opportunity map as a high-end tourist destination
who travel to the island via private
to capitalize on brand and as a result of the Americas Cup and
jet. Prior to the Americas Cup the
the event will have a lasting impact
(b) how to attract financing that is BTA was only able to collect limited
on Bermudas tourism industry
both strategic and transformative to data on these visitors in terms of
and brand. Other examples of
secure a sustainably larger tourism purpose of travel and types of
investments and/or increased levels
economy in Bermuda. accommodations used. The BTA, with
of investments in the hotel sector are
the support from the Department
outlined in the Large-scale local or
As stated previously, the Americas of Immigration and H.M. Customs,
foreign direct investment section in
Cup presented Bermuda with the have now implemented the same
this report.
opportunity to capitalize on the forms that are currently used on all
Americas Cup brand and leverage Before June and after June, those commercial flights for private jet
the international exposure during the visitors would not be staying in our arrivals. This allows for the BTA to
event to increase global awareness of hotel if not for the Americas Cup, analyze trends within this important
Bermuda as a tourist destination. said Nicholas Weare, co-owner of segment of visitors.
the Royal Palms hotel. The image
International visitors Our owners have shown a
that Bermuda is portraying is similar
tremendous interest. We are seeing
Over the period of the Americas Cup to St. Barts and Monte Carlo high
an uptick more and more thats
(May and June 2017), Bermuda saw end and glamorous. Bermuda can
one of the reasons weve announced
64,000 commercial air visitors, of become a yachting destination, not
were flying to Bermuda...There is
which approximately 10,300 visitors just a yachting transit point.24
huge interest, especially as you guys
stated their purpose of travel was are having the Americas Cup there,
The new owners of the Rosewood
for the Americas Cup, either on says David Verani, Vice President of
Tuckers Point credited the BTA
vacation, visiting friends and relatives Sales and Marketing for PlaneSense, a
and the Government of Bermuda
or for business.20 The Americas Cup private jet operating company.26
(Government) with putting the
provided the opportunity to leave a
islands tourism industry on the right
lasting impression on these visitors
track, saying: I would say the future
and encourage them to return to
has never been brighter, based on
Bermuda. The Americas Cup helped
the last 15 months of data.25
to brand Bermuda as a new island Using the momentum of the
destination that many may not have Americas Cup to set the stage for
considered before.21
future tourism growth has always
been a goal of the Bermuda
Tourism Authority. Bermuda is
80% of international spectators
well on her way to accomplishing
stated that they would definitely
that goal.
recommend Bermuda as a place to
travel.23 Said Bermuda Tourism Authority Chief
Executive Officer, Kevin Dallas.
PATRICE PHILLIPS
There are many Bermudians whose the teams travel, base operations,
careers accelerated as a result of the clothing, work permits, relocation, and
Americas Cup, and Patrice Phillips, even the teams community outreach
formally a Private Banking Representative program.
at Butterfield Bank, is an example of that.
When Butterfield Bank was chosen as the When she started in October of 2015,
Americas Cup official supplier, Patrice Patrice was one of approximately 12 staff,
managed the relationship with individuals and by the start of the event in May 2017
and Americas Cup Teams that were that number rose to over 70. Patrice
moving to Bermuda due to the Americas expressed that as a Bermudian, it was
Cup. She helped the new residents, such a great opportunity to be exposed
organizations, and teams set up accounts to many different areas and become
and credit cards, and she met with the proficient in so many ways all in such a
management of ORACLE TEAM USA, short period and she highlighted that the
Artemis and SoftBank Team Japan. role has since made her more competitive
and hirable within the international sports
SoftBank Team Japan was looking for a industry. PHOTO BY MATT KNIGHTON
Key opportunities
A ccelerated infrastructure
5. Infrastructure and urban regeneration development in Dockyard (e.g.
Cross Island, Moresby House, Sail
Infrastructure is one of the While some projects were part of Loft, Prince Albert Terrace and the
fundamental, and most visible, legacy WEDCos long-term plan, elements Chicane building)
impacts of large sporting events. of which had been in the process of Enhanced water production facilities
Large events like the Americas Cup implementation prior to Bermudas Improved waste management
encourage infrastructure advances bid to host the Americas Cup, many program
and urban regeneration by providing if not most were advanced ahead Transportation upgrades
an end goal for improvements. The of schedule due to the Americas Telecommunication upgrades
Americas Cup was an incentive Cup.27 Buildings which received Enhanced security systems
for various stakeholders, including much needed restoration work and Wi-Fi equipment in community
private and public groups in upgrading were Moresby House, schools
Bermuda, to work together to meet Sail Loft, Prince Albert Terrace, and
common goals and tight deadlines as Chicane building. Most of these
a result of the required accelerated buildings were used for the Americas and sustainable commitment by the
infrastructure developments and Cup and are available for use after Government to continue with the
improvements that otherwise may the event. These works also had recycling program in Dockyard.
have taken years to complete. an impact on the local economy,
The Americas Cup Teams also
with local construction companies
The legacy benefits of the Americas invested in improvements to
employed to complete the work. For
Cup involving infrastructure are Bermudian infrastructure. Artemis
the renovations to Moresby House
notable and lasting, affecting all Racing chose to locate their team
alone, an estimated 20 to 30 local
Bermudians. The Americas Cup base on Morgans Point, kick starting
construction workers were hired.28
bid team and resulting ACBDA felt a number of developments on the
strongly that the infrastructure previously un-developed land.30
A number of the Americas Cup
should be thoughtfully developed so Teams bases have been acquired by During the initial construction phase
as not to create surplus, underutilized WEDCo, which includes the sheds of their base along the South Basin
capacity. Buildings and infrastructure of ORACLE TEAM USA, Land Rover in Dockyard, ORACLE TEAM USA
which were not identified as having BAR and SoftBank Team Japans. provided jobs for approximately 120
clear legacy benefit were to be local workers across 40 different
temporary and removed following the Prior to the Americas Cup, companies.31 Land Rover BAR,
event. WEDCo enhanced their waste SoftBank Team Japan and Groupama
management program to include Team France also developed their
Dockyard infrastructure recycling. Previously, the businesses bases along the same plot of land,
developments and investments and residents in the area did not providing further opportunities
participate in the island-wide TAG for locals.
The immediate surrounds of (tin, aluminum, glass) recycling
the Americas Cup Village saw program. As part of the sustainability
the most significant changes in initiatives for the event, the ACBDA
the lead up to the event. Most and WEDCo worked together to
notably, a number of buildings implement recycling in Dockyard.
were renovated and improved in Over 40 new recycling bins were
Dockyard, mostly completed by the placed in Dockyard which will
West End Development Corporation create a lasting legacy provided
(WEDCo). that WEDCo receives the support
prior the Americas Cup, citing the for example Wi-Fi on the water, superyacht marina. WEDCo
increase in air arrivals and tourism which was the first time this was teamed up with ROCON Services
from the Americas Cup as the provided in the world! (Bermuda) Ltd., a local Bermuda
reason prompting the renovations. 38 company that provides a wide
ermudas schools will also
B range of engineering services
Public transportation also saw benefit by the ACBDA and ACEAs within Water, Waste-Water and
upgrades in the lead up to the gift of Wi-Fi capability equipment. Process Engineering sectors, in
Americas Cup, including the a public-private partnership to
ferry service, with improvements ross Island will be connected for
C
create a new reverse osmosis
that will last longer than the all telecommunication future uses,
plant. This resulted in WEDCo
event.39 The upgrades will including for superyacht visitors,
increasing capability to produce
enhance Bermudians and visitors and any other alternative uses
500,000 gallons of water per day,
experience for years to come. going forward.
an increase from 200,000 gallons
Additionally, 15 more people were per day on the existing facility and
aving a robust and reliable
H
hired to support the increased sufficient to address the needs
telecommunications network
ferry services, providing jobs of the Americas Cup event and
will also support new businesses
and training for Bermudians. A creating a lasting legacy for the
under development and
new online booking feature was West End of Bermuda.
encourage new thinking on
pioneered during the event, which
possible flexible working solutions
although purpose built for the As part of the overall security
as improved internet speeds
Americas Cup should act as a plan, CCTV played a key factor
and connections support video
catalyst for a cashless payment in the planning and operation
conferencing and alternative work
system for public transportation in of a safe and successful event.
approaches.
Bermuda for the future. Partnering with CCS, who have
B
ermuda Broadcasting Company been providing CCTV support
ignificant investment in
S to the Bermuda Police Service
was chosen as an official
new telecommunications (BPS) since 2013, a system was
broadcaster of the Americas Cup.
infrastructure by the network designed and built for the ACBDA
As part of this undertaking, they
providers in Bermuda which in a utilizing some of the existing BPS
installed two new transmitters to
large part is capital expenditure infrastructure. The system was
ensure high-quality broadcasting
spending brought forward from also linked into Hamilton so that
of the races.40 These upgrades
future capital plans. Following monitoring could continue during
were made for the Americas
the Americas Cup, there is down periods and at night. At the
Cup, but will remain for the
significant improvement in outset it was envisaged that the
future to ensure higher quality
Bermudas telecommunications hardware would provide the BPS
broadcasting for Bermudians. The
network infrastructure in terms of with real legacy value by not only
new transmitters are also more
capacity, coverage, redundancy, upgrading a part of their existing
energy efficient, to create a more
and resiliency. Some of this infrastructure but also extending
sustainable future for Bermuda.
infrastructure, for example the CCTV into areas of the island not
temporary cell sites, can be eading up to the Americas Cup
L previously covered.
redeployed for future events. it was determined that there
There was significant technical was a real need to increase
learning and development the availability of fresh water
opportunities for Bermuda capacity in Dockyard to service
telecommunication resources, the event village and the
86%
86% 93%
TEAMBDA
In the summer of 2015, 125 hopefuls Personal Training Certificate. While boxing and rugby background but
tried out for TeamBDA with just 11 Ingham hadnt initially considered he is also pursuing a music career.
members making the final cut to personal training as a career path, Before being selected for TeamBDA,
represent Bermuda in the Red Bull it was the next logical step as he Warner worked at the airport and
Youth Americas Cup (RBYAC). For had always been athletic and spent worked on his music career. He is
these athletes, preparing for RBYAC his free time at the gym. When currently studying for his Personal
meant daily practices at a local asked about his favorite part of Training Certificate a step that he
gym, Beyond Fitness Bermuda, and the Americas Cup, Ingham stated hadnt previously considered but felt
focusing for a year in preparation for that the community was vital and that it was a natural move given that
the races. that even if they didnt appreciate he was always asked for advice at the
sailing, they would still come out and gym. He echoed the same sentiments
For Mustafa Ingham, wing grinder, support us as Bermudas national as his teammate, Ingham, in that
trying out for TeamBDA was his first youth team. He also noted that he the community support TeamBDA
entrance into the sailing world enjoyed being part of something received made the experience
urged on by his grandmother. Ingham from scratch. unforgettable. Warner and Ingham
has been a lifelong athlete but both teach a circuit class at Beyond
preferred football to other sports. Similar to Ingham, fellow wing grinder Fitness Bermuda that imitates their
While training for RBYAC, Ingham Shomari Warner had other athletic sail training routine with TeamBDA!
deferred his studies in motor vehicle interests besides sailing when he
technology and earned his W.I.T.S. decided to try out for TeamBDA in Mackenzie Cooper, the TeamBDA
(World Instructor Training Schools) 2015. Not only does Warner have a skipper, had sailing experience
competing, comprising the worlds noted that they would be thrilled to MACKENZIE COOPER
Protecting habitats
In Dockyard, at the entrance of the Americas Cup Village, PHOTO HARRY KH/LAND ROVER BAR
EMILY NAGEL
Heightened awareness of health and nutrition such as that following the London 2012 Olympics, have
increased the frequency and participation of children in
The Americas Cup also provided the opportunity to physical education programs in schools. Some funding
leave a legacy of positive change for Bermudas health was required to do this but a large part of the legacy
and nutrition. By heightened awareness of the health involved increasing the frequency of mandatory physical
and nutritional standards of the Americas Cup sailors, education as well as the awareness and accessibility of
Bermuda residents became aware of improvements after school sports programs.
that can be made to their diet and exercise. Numerous
news outlets reported on the physical strength of the Creating new supporting industries
sailors, and the health of their diets. Gyms in Bermuda
also created Americas Cup inspired workouts, including Following the Americas Cup, Bermuda now has the
Beyond Fitness and the Hamilton Princess.54,55 opportunity to create further sailing legacies, beyond the
Americas Cup Endeavour Programme and TeamBDA.
Improvements in diet and exercise are most powerfully The creation of a Bermuda Maritime Academy could
deployed through engagements in schools. There is an provide, in addition to maritime career pathway
opportunity for a lasting legacy, requiring cooperation guidance, entrepreneurial opportunities and employment.
and support from both public and private sectors to Programs can also be implemented to provide pathways
continue implementing a program in schools to change for Bermudians to enter the sailing industry, following
behaviors. As a result of other large-scale events around the exposure Bermuda has received across the sailing
the world, legacies have been created to enhance physical community over the course of the Americas Cup.
education in schools. Large scale legacy programs,
62%
57%
9% 9%
Teamwork and Communication Problem-Solving Customer Task Time Leadership Technical Marine Tourism and
collaboration Service Management and Management Skills Event
Prioritization Management
Gihle Dailey, an M1 student at the school, along with ten M3 student Keni Outerbridge also had the opportunity to
other students had a hands-on opportunity to learn participate in a work placement program with SoftBank
how to cook with the teams chef on-site. Gihle explains Team Japan every Tuesday afternoon. Keni performed
that it was at these cooking classes that she learned to supervised welding and woodwork tasks and assisted
make meringue her new favorite. Gihle, a committed where needed with building the teams boat. He is now
footballer, is one of the top athletes at the school, and looking forward to attending technical school in the UK in
for two years she participated in the Americas Cup the future.
HTTPS://WWW.ARGUS.BM/ABOUT-US/ARGUS-NEWS/
Promote engagement through communications The tactical plans helped form the
wider Event Management Plan which
Maintain safety and security was developed by ACEA, with the
contribution of the ACBDA.
Provide efficient public transportation
The Sustainability Checklist and the
Sustainable visiting yachts robust delivery plans established and
executed will be a lasting benefit
Sustainable caterers and food vendors
for any organizing body, either
public or private, as they can serve
as a framework for future events in
Bermuda.
Creating platforms for unification and sustained cooperation across private Extraordinary coordination
and public bodies was shown during the Americas Cup with many sectors
of Bermuda working together to achieve a collective vision. The positive
was required, melding of all the
outcomes of these efforts prove that events of this scale provide opportunities above into a single Bermuda
for collaboration and lasting relationships between the public and private team. They performed admirably,
bodies.
they made us proud.
Border Force
I am incredibly grateful to have this opportunity to volunteer and
545 volunteers work this summer with the amazing people hired to run and organize
oint Agency Control Centre
J the Americas Cup and learn everything I possibly can. The experience
(JACC) is invaluable.
66
Arden Vickers
communications across multiple When Bermudians are
stakeholders and the community In addition, the creation of a single
and with a timely impact assessment point of contact within Government brought together with clear
across economic, environmental and the ACBDA and the Ministry objectives, adequate funding and
social dimensions. This represents appointed Government liaison officer,
good management, we can deliver
who held responsibility for liaison
a huge learning for the country
and a raising of the bar, reminding with all Government Departments, to international standards
Bermudians and the world that was a key ingredient in the successful
delivery of the Americas Cup. Michael Winfield, CEO of ACBDA
Bermuda can deliver on the global
stage.
The proposed Bermuda Event
Bermuda has not recently been Authority can build upon the levels
endowed with many examples of of inter-agency communication,
public initiatives being delivered collaboration and coordination to
in this manner and those have attract and manage future events.
Real Story
CHRIS GARLAND
In an interview with Chris Garland, the ACEAs Public Food
& Beverage Concessions Manager, who was responsible for
managing and operating the food and beverage platform
at the Americas Cup Village, he stated that he now realizes
what it takes to get an event of this size going. He witnessed
collaboration among the various vendors, where more
sophisticated businesses helping to streamline the processes.
Chris believes that with the strict sustainability guidelines that
the vendors had to follow, it has increased awareness of waste
management best practices and green initiatives. He believes
that the Americas Cup has proven that you can change your
behavior and switch to an environmentally friendly mentality.
The environmental focus will have a lasting impact in Bermuda.
Chris also believes that the leadership of ACEA has left a
lifelong impression of the dedication, commitment, and sacrifice
necessary to succeed in this arena.
SOURCE: INTERVIEW WITH CHRIS GARLAND, ACEAS PUBLIC FOOD & BEVERAGE CONCESSIONS MANAGER
a nation is intending on hosting events of scale. coverage.
PLAY PEN
Chris Maughan offered charters during the Americas other than the financial boost he gained, the real value
Cup on his boat, Play Pen, which he explained was an of the event for his business was the exposure to a large
overwhelming success. He hosted over 300 first-time number of guests in a short period. I think the main
guests during the event in May and June 2017. Maughan legacy of this for me is the exposure to high net worth
explains, We provide a casual but high-level service and clients and the new friendships and relationships formed
the feedback had been overwhelmingly positive. With which I expect will drive future business. It was not just a
each group, I was able to deliver prime viewing of the charter but a real opportunity to showcase my product.
racing. I was able to recap races from prior days and He concluded that With the extra profits I earned, I can
to have chats about what we offer to the guests. My reinvest into my business and improve my offering to
focus is, and always will be, client service and building include two jet skis and two paddle boards. I now not
relationships. With each trip, I secured follow up charters only have a much larger client base but because of the
for after the Americas Cup which I believe for me is a additional amenities clients get exceptional value with
legacy of the Americas Cup. Maughan explains that each charter.
SOURCE: INTERVIEW CONDUCTED WITH CHRIS MAUGHAN
CONSIDERED
(such as golf, cricket, rugby, tennis, football, cycling)
Motocross
Fishing
LOOKING AHEAD
PAR3 CONSULTING
PAR 3 is a boutique consulting company that provides In fact, Par 3 Consulting received many positive
sales and marketing advice as well as business guidance testimonials from clients during the event. One captain
and coaching. It began years ago after its owner, Anthony of a superyacht commended Anthonys service and the
Mocklow, decided he wanted to use his 20 plus years introduction to Bermuda, stating it was outstanding and
of experience in sales and marketing, the golf industry, way above their expectation level. Another stated that
business management and consulting skills to address an the services provided by Anthony and the team at Par 3
innovative niche in Bermuda that combined destination Consulting were over the top and they will be returning
golfing and luxury. to Bermuda as it is now one of the owners favorite
destinations.
In late 2016, Anthony was contacted by Bermuda Yacht
Services (BYS) and BWA Yachting (Blue Water Par 3 Consulting has recently been appointed by Oceania
Alliance) to provide luxury golf and concierge services to Cruise Lines to provide luxury golf experiences and
the superyachts that would be visiting Bermuda for the specialty services for cruise ship passengers on route
Americas Cup. These services ranged from organizing to Bermuda, and in the future, Oceania will offer Golf
golf rounds to dining, spa experiences, transportation, Specialty Cruises to the island. Anthony believes that
and other luxury on-island experiences. there is a ripple effect triggered by these high profile
visitors. Many were visiting Bermuda for the first time for
Anthony witnessed first-hand the benefits of Bermuda the Americas Cup; they fell in love with the island and
hosting the Americas Cup. More than 490 rounds of what it has to offer and have stated that they will be back.
golf were booked during the event compared to 150 in
the same period in the prior year. According to Par 3 Anthony believes that the Americas Cup has left
Consulting, the business grew significantly due to the Bermuda with a legacy of increasing the potential for
Americas Cup. Anthony stated that the Americas many international sporting events in the years to come.
Cup accelerated his business growth by two years and He stated, The Americas Cup brought opportunity that
explained that it led to the hiring of additional Bermudian needs to be leveraged in the future.
support and staff members. Anthony developed strong
SOURCE: INTERVIEW CONDUCTED WITH ANTHONY MOCKLOW
relationships with many captains of the superyachts, and
because of this, he believes that his business will thrive in
the years to come.
1
http://www.pwc.com/hu/hu/kiadvanyok/assets/pdf/pwc-sporting-
1
http://www.pwc.com/hu/hu/kiadvanyok/assets/pdf/pwc-sporting- http://www.royalgazette.com/business/article/20170425/islands-biggest-
35 35
http://www.royalgazette.com/business/article/20170425/islands-biggest-
leaders.pdf
leaders.pdf superyacht-marina-launched
superyacht-marina-launched
2
http://www.acbda.bm/wp-content/uploads/2017/06/ACBDA_Investors.pdf
2
http://www.acbda.bm/wp-content/uploads/2017/06/ACBDA_Investors.pdf36 http://www.royalgazette.com/Americas-cup---
36
http://www.royalgazette.com/Americas-cup---
3
http://bernews.com/2015/07/dd-hamilton-princess-named-official-hotel-
3
http://bernews.com/2015/07/dd-hamilton-princess-named-official-hotel- news/article/20170703/impact-of-Americas-cup-to-be-tallied
news/article/20170703/impact-of-Americas-cup-to-be-tallied
Americas-cup/
Americas-cup/ http://www.royalgazette.com/news/article/20170413/floating-dock-plans-
37 37
http://www.royalgazette.com/news/article/20170413/floating-dock-plans-
4
http://www.royalgazette.com/news/article/20170603/rosewood-owners- approved
http://www.royalgazette.com/news/article/20170603/rosewood-owners-
4 approved
predict-bright-future
predict-bright-future http://www.royalgazette.com/local-business/article/20170308/calypso-
38 38
http://www.royalgazette.com/local-business/article/20170308/calypso-
5
http://www.royalgazette.com/news/article/20170603/rosewood-owners- freshens-up-for-season-ahead
http://www.royalgazette.com/news/article/20170603/rosewood-owners-
5 freshens-up-for-season-ahead
predict-bright-future
predict-bright-future http://www.royalgazette.com/news/article/20170407/government-ups-
39 39
http://www.royalgazette.com/news/article/20170407/government-ups-
6
http://www.royalgazette.com/business/article/20170609/top-us-lawyers- ferry-service-for-Americas-cup
http://www.royalgazette.com/business/article/20170609/top-us-lawyers-
6 ferry-service-for-Americas-cup
body-chooses-island-for-trip
body-chooses-island-for-trip http://bernews.com/2017/04/bbcs-new-transmitters-and-tv-upgrades/
40 40
http://bernews.com/2017/04/bbcs-new-transmitters-and-tv-upgrades/
7
Based
7
Based
on resident
on residentspectator
spectator
survey
survey
conducted
conducted
by PwC
by PwC DataData
41 41
provided
provided
by Endeavour
by EndeavourCommunity
Community Sailing
Sailing
(Registered
(Registered
Charity
Charity
#977)
#977)
8
Independent
8
Independent MediaMedia
Report
Report
commissioned
commissioned by the
by the
ACEAACEA
dated
dated
September
September 42 http://www.royalgazette.com/endeavour/article/20170513/power-of-
42
http://www.royalgazette.com/endeavour/article/20170513/power-of-
2017 2017 sailing-is-joy-to-behold
sailing-is-joy-to-behold
9
http://www.royalgazette.com/tourism/article/20170608/bermuda-next-
9
http://www.royalgazette.com/tourism/article/20170608/bermuda-next- 43 http://bernews.com/2017/04/Americas-cup-volunteer-program-
43
http://bernews.com/2017/04/Americas-cup-volunteer-program-
great-hamptons-alternative
great-hamptons-alternative orientation/
orientation/
http://www.royalgazette.com/news/article/20170519/global-spotlight-on-
10 10
http://www.royalgazette.com/news/article/20170519/global-spotlight-on-44 First 44
First
MatesMates
Profile
Profile
datadata
provided
provided
by ACEA
by ACEA
bermuda
bermuda http://www.acbda.bm/wp-
45 45
http://www.acbda.bm/wp-
http://www.royalgazette.com/martha-myron/article/20170701/Americas-
11 11
http://www.royalgazette.com/martha-myron/article/20170701/Americas-content/uploads/2017/06/ACBDA_Investors.pdf
content/uploads/2017/06/ACBDA_Investors.pdf
cup-multiplier-effect
cup-multiplier-effect For For
46 46
the the
purposes
purposes
of this
of this
report,
report,
a superyacht
a superyachtis defined
is defined
as anything
as anything
greater
greater
http://www.acbda.bm/visitors-service-directory/
12 12
http://www.acbda.bm/visitors-service-directory/ thanthan
24.38 meters
24.38 or 80
meters orfeet in length.
80 feet in length.
http://www.royalgazette.com/Americas-cup---
13 13
http://www.royalgazette.com/Americas-cup--- http://www.gotobermuda.com/bta/press-release/Americas-cup-inspires-
47 47
http://www.gotobermuda.com/bta/press-release/Americas-cup-inspires-
news/article/20170519/businesses-ready-to-serve-ac-guests
news/article/20170519/businesses-ready-to-serve-ac-guests legacy-tourism-events>
legacy-tourism-events>
http://www.royalgazette.com/lifestyle/article/20170310/cooking-all-over-
14 14
http://www.royalgazette.com/lifestyle/article/20170310/cooking-all-over-48 http://www.royalgazette.com/news/article/20170704/returning-
48
http://www.royalgazette.com/news/article/20170704/returning-
worldworld superyachts-at-forefront-of-legacy-vision
superyachts-at-forefront-of-legacy-vision
http://www.royalgazette.com/local-business/article/20170627/bermuda-
15 15
http://www.royalgazette.com/local-business/article/20170627/bermuda- 49 http://www.royalgazette.com/news/article/20170616/oyster-yacht-
49
http://www.royalgazette.com/news/article/20170616/oyster-yacht-
smokehouse-passes-french-test
smokehouse-passes-french-test regatta-planned-in-bermuda
regatta-planned-in-bermuda
http://www.royalgazette.com/local-
16 16
http://www.royalgazette.com/local- Information
50 50
Information
provided
provided
by Endeavour
by Endeavour Community
Community Sailing
Sailing
(Registered
(Registered
Charity
Charity
business/article/20170620/butterfield-and-vallis-sales-break-records
business/article/20170620/butterfield-and-vallis-sales-break-records #977)#977)
http://www.royalgazette.com/news/article/20170609/princess-hotel-
17 17
http://www.royalgazette.com/news/article/20170609/princess-hotel- http://www.royalgazette.com/news/article/20170130/pair-sailing-to-
51 51
http://www.royalgazette.com/news/article/20170130/pair-sailing-to-
records-best-may-occupancy
records-best-may-occupancy success
success
http://www.royalgazette.com/business/article/20170425/islands-biggest-
18 18
http://www.royalgazette.com/business/article/20170425/islands-biggest- 52 http://mobile.royalgazette.com/endeavour/article/20170325/ac-
52
http://mobile.royalgazette.com/endeavour/article/20170325/ac-
superyacht-marina-launched
superyacht-marina-launched endeavour-pair-impress-in-us&template=mobileart
endeavour-pair-impress-in-us&template=mobileart
http://www.royalgazette.com/local-business/article/20170503/bga-gears-
19 19
http://www.royalgazette.com/local-business/article/20170503/bga-gears-53 http://bernews.com/2017/04/digicels-launches-connect2sailing-
53
http://bernews.com/2017/04/digicels-launches-connect2sailing-
up-to-supply-superyachts
up-to-supply-superyachts programme/
programme/
DataData
20 20
provided
provided
by Bermuda
by BermudaTourism
Tourism
Authority
Authority
for May
for May
andand
JuneJune
2017,
2017, https://www.bloomberg.com/news/articles/2017-06-01/how-to-train-like-
54 54
https://www.bloomberg.com/news/articles/2017-06-01/how-to-train-like-
commercial
commercial air visitors.
air visitors. an-america-s-cup-athlete
an-america-s-cup-athlete
ACBDA
21 21
ACBDAPress
Press
Conference
Conference
dated
dated
JulyJuly
5, 2017
5, 2017 https://www.acbda.bm/Americas-cup-community-grinding-challenge-first-
55 55
https://www.acbda.bm/Americas-cup-community-grinding-challenge-first-
Based
22 22
Based
on international
on internationalspectator
spectator
survey
survey
conducted
conducted
by PwC
by PwC event/
event/
Based
23 23
Based
on international
on internationalspectator
spectator
survey
survey
conducted
conducted
by PwC
by PwC Information
56 56
Information
provided
provided
by ACBDA
by ACBDAandand
Oracle
Oracle
Racing
Racing
Inc.Inc.
http://www.royalgazette.com/tourism/article/20170619/royal-palms-
24 24
http://www.royalgazette.com/tourism/article/20170619/royal-palms- Information
57 57
Information
provided
provided
by America's
by America'sCupCup
RaceRace
Management
Management
tourism-has-never-been-brighter
tourism-has-never-been-brighter Information
58 58
Information
provided
provided
by SoftBank
by SoftBankTeamTeam
Japan
Japan
http://www.royalgazette.com/news/article/20170603/rosewood-owners-
25 25
http://www.royalgazette.com/news/article/20170603/rosewood-owners- 59 http://www.royalgazette.com/news/article/20170523/solar-energy-
59
http://www.royalgazette.com/news/article/20170523/solar-energy-
predict-bright-future
predict-bright-future shines-on-national-museum
shines-on-national-museum
http://www.royalgazette.com/business/article/20170310/private-jet-
26 26
http://www.royalgazette.com/business/article/20170310/private-jet- https://bamz.org/community/latest-news?id=1081&page=1
60 60
https://bamz.org/community/latest-news?id=1081&page=1
operator-sees-bermuda-uptick
operator-sees-bermuda-uptick http://www.team11thhourracing.com/new-grantee-the-bermuda-sloop-
61 61
http://www.team11thhourracing.com/new-grantee-the-bermuda-sloop-
http://www.royalgazette.com/general-
27 27
http://www.royalgazette.com/general- foundation/
foundation/
information/article/20170422/future-is-bright-for-dockyard
information/article/20170422/future-is-bright-for-dockyard http://bernews.com/2017/04/Americas-cup-volunteer-program-
62 62
http://bernews.com/2017/04/Americas-cup-volunteer-program-
http://www.royalgazette.com/news/article/20170330/hms-malabars-
28 28
http://www.royalgazette.com/news/article/20170330/hms-malabars- orientation/
orientation/
remarkable-revival
remarkable-revival FirstFirst
63 63
MatesMates
Report
Report
provided
provided
by ACEA
by ACEA
https://www.sailmagazine.com/racing/no-longer-americas-cup-skeptic
29 29
https://www.sailmagazine.com/racing/no-longer-americas-cup-skeptic 64 http://www.landroverbar.com/en/exploration-zones.html
64
http://www.landroverbar.com/en/exploration-zones.html
http://www.bermuda.com/artemis-busy-preparing-morgans-point-home/
30 30
http://www.bermuda.com/artemis-busy-preparing-morgans-point-home/ 65 Data 65
Data
provided
provided
by ACEA
by ACEA
Information
31 31
Informationprovided
providedby ACEA
by ACEA http://www.royalgazette.com/Americas-cup---
66 66
http://www.royalgazette.com/Americas-cup---
http://www.royalgazette.com/news/article/20170118/ac-village-takes-
32 32
http://www.royalgazette.com/news/article/20170118/ac-village-takes- news/article/20170626/teenagers-delight-in-skills-learnt-at-cup
news/article/20170626/teenagers-delight-in-skills-learnt-at-cup
shape-on-cross-island
shape-on-cross-island Information
67 67
Information
provided
provided
by ACRM
by ACRM
http://www.acbda.bm/Americas-cup-bermuda-celebrates-cross-island-
33 33
http://www.acbda.bm/Americas-cup-bermuda-celebrates-cross-island-
major-milestone/
major-milestone/
http://www.acbda.bm/Americas-cup-bermuda-celebrates-cross-island-
34 34
http://www.acbda.bm/Americas-cup-bermuda-celebrates-cross-island-
major-milestone/
major-milestone/