Professional Documents
Culture Documents
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15 Teacher:
Student:
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Address: Student:
Resurces:
25 Teacher:
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Have the students form groups again and ask them to list Resources:
30 the apparent stereotypes being represented in the three Teacher:
commercials being seen.
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Washing detergent ad
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KFC Cricket ad
Mercedes Ad
35 For the final activity, have the groups pick one commercial Teacher:
and create a new script for it which eliminates the use of
stereotypes. Student:
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40 Teacher:
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45 Teacher:
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50 Teacher:
Student:
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1. What are the consequences of stereotypes?
2. Why do advertisers Rely on Stereotypes?
3. Why is it important to challenge stereotypes?
Gender Role
The role or behaviour learned by a person as appropriate to their gender, determined by
the prevailing cultural norms.
Stereotypes refer to a widely held but inaccurate and
over simplified image used to categorise a particular
group of people. Stereotypes are the means through
which specific attributes, values, beliefs or
characteristics become associated with specific groups.
People are often stereotypes as a consequence of race,
gender, culture, sexuality, class and so forth.