*Hypotheses Data Analysis Questionnaire Reference

Technique
80% people are familiar Frequency Distribution Page 436 Chapter15- page 438
with internet
Male are heavy users of Crosstab Page 448 Chapter15- page 448
internet than females
People are familiar with One sample T test Page 458 Chapter15- page 458
internet
Male are heavy users of Two sample T test Page 460 Chapter 15- page 460
internet than females
People have more Paired sample t test Page 436 Chapter 15-page 463
attitude towards
internet than technology
Coupon level three has Two way ANOVA Page 490 Chapter 16-page 491
higher sales than
coupon level1
In store promotion level
1 has more sales than in
store promotion level 3
Coupon level 1 and in
store promotion 3 have
more sales than Coupon
level 2 and in store
promotion 3
Duration of residence Multiple Regression Page 532 Chapter 17-page 532
has more influence on
attitude towards city
than importance
attached to weather
People having more Logistic Regression Page 575 Chapter 18 page 575
attitude towards brand
are more brand loyal
than people having
higher attitude towards
shopping
Heavy users use more Dummy Regression Page 540 Chapter 17 page 540
BrandX than other type
of users