Instruction: Conduct a comprehensive analysis on the industry where your business belongs to.

Your
paper should include the areas stated below. Make use of the different research platforms available and
site the sources of your data/information at the end of the paper.

Outline/Guideline:

A. FOOD SERVICE INDUSTRY

B. Industry Overview
A brief history

Nature of the industry

Geographic considerations (locally, regionally, globally etc.)
Factors that affect growth/growth potential
Government regulations/standards (local &/or international if applicable)
Leading businesses in the industry

C. Industry Developments, News, Innovations, and Government Regulations

May Include:

Estimated size of the industry

Established trends in sales over recent years (the last 5 years); Growth patterns
Current operational/management trends within the industry
Types of marketing strategies that are prevalent in the industry
Is the industry seasonal?
Is the industry sensitive to economic fluctuations?

D. Consumer Market Data

May Include:

Demographics population/household size, income, age, sex, race etc.

Psychographics lifestyle information, tastes, preferences and buying habits

E. Competitor Information

May Include:

Who are the major businesses in the industry?

Where are they located? How large is their scope? (local and international)
How long have they been in the business?
What is their market share?

F. Leads and Other Information

May Include:

Source/Basis of Format: www.sbtdc.org

 Potential limitations and risks of the industry

Notes:

Research platforms include:

Library Resources
o Industry surveys
o Research papers (recent last 2 years)
o Journals and magazines (recent)
Internet Resources
o Security and Exchange Commissions
o Census (& other Govt sites if applicable)
o Science Direct/EBSCO

Source/Basis of Format: www.sbtdc.org