Chapter 1: Organizations and Organization Theory

_______

In the national of chocolates it is possible to demonstrate that they handle important aspects to
achieve a good functioning of the organization such as:

- communication

- teamwork

- initiative

- good administration (human resources, natural resources, financial resources)

______

Characteristics of Nacional Chocolates that apply to the theory of administration

Action oriented
They learn about the needs of customers.
Promote management autonomy and entrepreneurship.
Achieve productivity by paying close attention to the needs of its people.
Are driven by a company philosophy
Focus on your main business
Simple organizational structure.
Centralized or decentralized, as appropriate

____

Strategy:

If something characterizes the strategy of the National Chocolates Group it would be theirs
acquisitions policy, it allow to strengthen the production and marketing platform in the region.

12 new companies, in the most diverse areas of the food business, acquired in the last 8 years,
demonstrate this effort.

Carlos Enrique Piedrahita Arocha, its president and the brain of these operations since 2002,
emphasizes that it is not about acquiring companies to only acquire. "It's not buying cheap to
reorganize. Our policy is to buy successful companies to integrate them into the Group and, from
then on, capture the synergies."

____
 President

Vice-President
Vice-President Vice-President Vie-President
Finance and Vice-President Vice-President social Vice-President
Quality and R&D Human Gestion Planning management Intern Negociation Logistics
Market

Managers Managers Managers

Managers Managers Managers
Managers

Factory Chief TPM

Manufacturing
Process Chief

Strengths:

Among the strengths of the company we highlight the following:

Leadership in the main categories in most markets.

Diversification of income lines and sales destination.
Economies of scale since the production plants are operating at full capacity.

Weaknesses:

Current expansion requires heavy investments in working capital.

Difficult competitive scenario in the pasta business and price competition reduce the
benefits
What the company gets for this business. The competitive scenario could become more
adverse in other
Categories where the company participates.
Opportunities:

Growth opportunities much higher than those of the other companies, as a result of the
strong expansion that has taken place in the region through acquisitions and the potential of
both the Colombian market and the rest of the growth region through the expansion of
categories .

Threats:

These are some companies that can generate some threats to the national company of
chocolates:
Colombina
Ponqus ramo
Chocolates Ferrero Rocher

Chapter 2: Strategy, Organization Design, and Effectiveness

Chapter 3: Fundamentals of Organization Structure

Chapter 4: The External Environment

Fortalezas:

Entre las fortalezas de la compaa destacarnos las siguientes:

Liderazgo en las principales categoras en la mayora de los mercados.

Diversificacin de lneas de ingreso y destino de ventas.

Economas de escala dado qua las plantas de produccin estn operando a plena capacidad.

Debilidades:

Expansin actual requiere de fuertes inversiones en capital de trabajo.

Difcil escenario competitivo en el negocio de la pasta y competencia de precios merman los

beneficios

Que obtiene la compaa par este negocio. El escenario competitivo podra hacerse ms adverso
en otras

Categorias donde participa la compaa.

Oportunidades:

Oportunidades de crecimiento muy superiores a los de las demas compaas, producto de la fuerte
expansin qua ha tenido en la regin a traves de adquisiciones y el potencial tanto del mercado
Colomiano como el del resto de la region de crecimiento a traves de la expansion de categorias.

Amenazas :

Estas son algunas empresas que pueden generarle alguna arenaza a la compaa nacional de
chocolates :

Colombina
Ponques ramo
Chocolates Ferrero Rocher