458 PART 2 Acquiring, Training, and Developing Human Resources
SAP tested its recruitment of workers with autism in
Germany and India; based on the pilot program's succes
it rolled out the effort to Ireland, Canada, and the United
States. A Danish training and consulting firm called
Specialisterne screens candidates. Those who pass the
creening are referred to SAP, After SAP selects employ-
ces, it provides adaptation vaining to help them adjust
to working on teams, and it assigns them to a mentor. In
exchange for this extra effort, the company sees a competi-
tive advantage. Luisa Delgado, a member of SAP's exec
tutive board, put it this way: “Only by employing people
‘who think differently and spark innovation will SAP be
prepared to handle the challenges of the 2st century.
EV caSs
Boeing's High-Flying Approach to HR Planning and Recruitment
{As the world’s biggest aerospace company, Boeing is well
‘acquainted \vith the industry's major human resource chal-
lenge: identifying, attracting, and keeping enough skilled
workers. Across manufacturing, the demand for engineers
ig intense, but it is especially so in aerospace. Engineers
flocked to aerospace companies during the space race,
but recently Internet companies have become the main
attraction. Consequently, the average age for acronauti-
cal engineers is 47, compared with 42 for U.S. workers
overall. In other words, many are approaching retirement.
‘Compounding the problem, Boeing is in the defense busi-
ness, so it faces legal limits on the number of non-U.S, citi-
zens it may hire,
To meet the challenge, Boeing has dedicated years to
establishing a systematic approzch to talent management
linked to strategy. The system begins with the establish-
ment of priorities. HR executives talk to business leaders
about anticipated workforce needs. They divide the work-
force into segments and identify which are most critical to
success and where the current skills of the workforce do
not meet those critical needs. They use predictive models
to forecast business trends and workforce demographics
They analyze all this information to identify the changes
needed to fill in the gaps in Boeing's workforce. Then, to
apply the results of this analysis, Bocing’s HR team plans
how to make the necessary changes through a combination
of three tactics: promotions within the company, transfers
of employees into positions where they can be developed
to meet future needs, and recruitment of employees outside
Boeing.
‘A key aspect of recruitment is reaching out to entry-level
engineers on college and university campuses. Boeing has
intensified these efforts and is matching other companies’
practice of making job offers earlier during students’ senior
years. During recruitment, students interview with several
Questions
1. What recruiting methods described here support SAp¥
need for talented workers who help the company
innovate?
2. Suggest a few other recruiting methods that would hy
SAP remain a strong, innovative company.
Sources: Company website, “About Us,” htpffw ww sap.com,aosesse
‘Aptil 6.2016; Sharon Florentine, “How SAP Is Hiving Autistic Adult for Te
Joos!" C10 December 9, 2015, htpltwws.cl.com Shirley S. Wang, "How,
‘Autism Can Help You Land Job," Wall Street Jura, March 27,2014, huge
saline ws com; Rob Preston, “SAP CEO Eavisions Younger, Greens, Cloudy
Company” InformationWeek, Noverbe 25,2013, mnt infortaionnea
sco Katie Mosse, “Tech Giant Sees “Competitive Advantage" in Antic
Workforce" ABC News, May 22, 2013, hupsfabcaews.go.com.
different managers and tour company facilities. so 1
understand the company and its culture and opportunities,
‘Then, to ensure that the reality of working for Boeing li
up to the image portrayed during recruitment, Boeing
‘a workforce development program that plans career grox
opportunities as carefully as the company plans hiring
Recruiting efforts alone cannot meet Boeing's nk
unless schools are preparing individuals for technology:
related jobs. Therefore, Boeing also enters into partnershi
with schools. As analysis of workforce needs unco
important emerging skills, Boeing helps school lead:
cers plan how to teach those skills. Supporting universit
research projects bolsters the company’s innovative im:
‘on campus. Boeing has also set up a Higher Educati
Integration Board, which identifies needs for continui
education, evaluates the quality of employees hired from
specific schools, and sets strategy for future recruiting and
research efforts. 1
Questions
1. To meet labor shortages within the company. Boeing
starts with promotions and transfers. What advantages:
might it experience from filling positions with current
employees?
2. Besides the external recruitment sources described)
here, what other sources would you recommend for
Boeing? Why?
3 ‘Boeing CTO: “Here's Whot | Look for When Hiring
Recent Gra,” Gees Wie, une 16,2015, hup/wwrwgeckwive ce: Cie
Zillman, "Ameren Defense indstry J Going Gray.” Foraae, Nevensber (4h
3013, hpe/mangement fotonecan.com; Price waer house Coopers, “ThE
Feigh Sut.” Key July 2013, p/wwpueom: Kathleen Kose
‘Talent Management: Establishing & Plight Plan" Eaplovee Benet News
[Apal 1 2013, Business sighs: Global, hips glexeoup.comn; "Bocine
Sears over Ponta Talent Gyp ith is Workforce Training Suategiow
Bloomberg BNA,February 13,2013, itp:/www/bna.com.