Professional Documents
Culture Documents
TEACHING GUIDE
PRODUCTION TEAM
Gouvernement du Qubec
Ministre de lducation, du Loisir et du Sport, 2007
ISBN (print version) 978-2-550-51647-7
ISBN (PDF) 978-2-550-51648-4
Legal depositBibliothque et Archives nationales du Qubec, 2007
FOREWORD
This teaching guide was made possible by financial support received under the Youth Entrepreneurship Challenge,
coordinated by the Secrtariat la jeunesse of the Ministre du Conseil excutif. It contains a series of instructional
activities related to the various college-level programs. Teachers will find tools for helping students develop
entrepreneurial qualities inherent in and essential to their academic success.
It is important to point out that this guide contains instructional activities that can be integrated into any program.
While relying on the principles of the activity method, teachers will easily be able to make connections with their
own programs, whether in general education or in a preuniversity or technical program. Specific objectives for each
activity are intended to raise students awareness of entrepreneurship and entrepreneurial values, and to equip them
to carry out an entrepreneurial project.
It is also important to note that the guide was validated by a multidisciplinary team made up of teachers of different
programs, education consultants, specialists in individual and collective entrepreneurship, entrepreneurs and
members of the socioeconomic community.
We encourage you to discover a taste for entrepreneurship in implementing the different activities, which will help
students in all programs of study develop a passion for different types of projects. These projects will help them
develop useful competencies not only as future entrepreneurs, but also as committed citizens.
This collection of instructional activities in entrepreneurship was made possible by financial support received under
the Youth Entrepreneurship Challenge, coordinated by the Secrtariat la jeunesse of the Ministre du Conseil
excutif (<www.defi.gouv.qc.ca>).
The aim of these instructional activities is to help teachers explain entrepreneurial competencies and provide them
with the necessary tools. It is a valuable tool for teachers who want to help students develop entrepreneurial skills in
order to prepare them to meet the many challenges ahead.
We would first like to thank Cgep de Saint-Hyacinthe. More particularly, we would like to express our thanks and
congratulations for the exceptional work done by Lise Lecours and Brigitte Bourdages, who studied the existing
literature, selected elements of content and, finally, produced the instructional materials.
We would also like to thank the members of the validation committee whose names appear on the following pages,
who, through their work and their comments, contributed significantly to the quality and usefulness of this
publication.
Finally, we would like to thank all those who participated in the production of these materials, which we hope you
will find useful.
ENTREPRENEURSHIP COMMUNITY
SOCIOECONOMIC ORGANIZATION
Gagnon, Sagette Youth entrepreneurship awareness officer Carrefour Jeunesse Emploi Maskoutain
ENTREPRENEURS
INTRODUCTION ............................................................................................................................................. 11
9. ACTIVITY GUIDE................................................................................................................................. 31
9.1 Structure of the Activity Guides..................................................................................................... 33
9.2 One-Time Introduction-to-Entrepreneurship Activities ................................................................. 34
9.3 Entrepreneurial Project................................................................................................................... 37
9.4 Complementary General Education Component ............................................................................ 40
BIBLIOGRAPHY ............................................................................................................................................. 47
INTRODUCTION
The profound changes in the economy and system in general will have to pay more
the labour market in the past ten years and, attention in the coming years. That is why,
consequently, in the competencies required in accordance with the orientations of the
by employers, have begun to have a serious Youth Entrepreneurship Challenge, the
impact on the college network, whose MELS has produced this guide to enable
primary mission is to qualify students by institutions and teachers to get down to
equipping them to meet the challenges business and develop an entrepreneurial
ahead. Educational institutions and students spirit in our society.
cannot ignore the challenges posed by
This document contains a brief retrospective
globalization, fierce competition, frequent
of entrepreneurial achievements at the
job changes, the growing need to create
college level, in particular since the college
ones own job or to work outside ones
education reform; various references to the
home province or country, the importance of
lines of action of the Youth
the appropriate behaviour, new technologies,
Entrepreneurship Challenge and the
knowledge of a second or third language,
mandates of the different levels of
and so on.
education; and, finally, an activity guide
Throughout these changes, in which training adapted to college education containing
and the economy are intimately linked, the practical tools for teachers responsible for
entrepreneurial spirit and entrepreneurial integrating these activities into their courses.
culture (at the risk of resorting to clichs)
are crucial values to which the education
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RETROSPECTIVE OF
1.
ENTREPRENEURSHIP IN COLLEGE
Evolution of the There is nothing new about centre or incubator. This expertise still
labour market entrepreneurship activities in education, exists in colleges, since a number of
and more
stringent although the practice has yet to become resources associated with the
requirements systematic and widespread. Over the aforementioned activities (teachers,
years, a number of colleges have education consultants, directors and
successfully implemented different types coordinators) are still in their employ.
of entrepreneurial activities, in particular
This laying of the groundwork of an
in the field of administration. If we were
entrepreneurial culture in the college
to extensively examine all of these
network confirms that colleges are
activities, we would undoubtedly be
becoming increasingly aware of the
pleasantly surprised by the results. The
importance of teaching entrepreneurship:
activities may not always be managed and
more and more college educators agree
supervised by educators in these colleges,
with Louis Jacques Filion, who says that
but a number of resources have become
we are rapidly evolving toward
intrinsically involved, with convincing
configurations of work organization in
results. To be fair, we must also cite the
which individuals will have to
many teachers who, in the forty-year
demonstrate more autonomy, creativity
history of the college network, adopted a
and entrepreneurial spirit, while
proactive approach, by assigning students
education has remained far too focused on
entrepreneurial projects and activities.
the transmission of knowledge.1
In recent history, we have witnessed the According to Filion, we live in a world of
An emerging beginnings of an entrepreneurial culture in self-employed workers, microbusinesses
entrepreneurial
culture
continuing education and training. and small businesses. People are
Between 1986 and 1995, these services increasingly called upon to adopt an
formed partnerships with economic entrepreneurial attitude, even those who
players in the community, Human intend to work in large private or public
Entrepreneurial Resource Centres of Canada and Emploi- firms.2 It is therefore not surprising that,
values in Qubec to organize business start-up in this knowledge economy, employers
college competitions including promotion, are looking for workers with
educational
projects training, supervision, help developing a entrepreneurial competencies or qualities.
business plan, mentoring, conferences, As a result, most college educational
grants, sponsorship, business launches and
the creation of networks of young
1. Louis Jacques Filion, Pour une vision inspirante
entrepreneurs. A number of colleges even en milieu scolaire, 2nd edition (Cap-Rouge: Les
Presses Inter Universitaires, 2005), p. 22.
established their own business creation 2. Pour une vision inspirante en milieu scolaire,
p. 38.
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For those who are unfamiliar with the 1. Recognize schools as essential in
Youth Entrepreneurship Challenge 2004- helping develop an entrepreneurial
Toward the
2005-2006 action plan, it is the result of culture among young people.
development of a
a government decision that fosters the
true 2. Create an environment
entrepreneurial development of a true entrepreneurial
conducive to the emergence of a
culture among culture by promoting its values among
true entrepreneurial culture among
young people young Quebeckers across all of Qubecs
young people.
regions.3
3. Provide effective strategies that are
The Youth Entrepreneurship Challenge
accessible to young people and
gives guidelines for developing the three
adapted to the needs of future
lines of action targeted by the Qubec
entrepreneurs in order to help them
government in its three-year plan. As an
develop a business project.5
educational network, we are bound to
follow these guidelines: In order to foster the development of an
entrepreneurial culture and to provide
The promotion of entrepreneurial
teachers with the necessary pedagogical
culture and the development of
tools, the Qubec government has given
entrepreneurship are essential for
schools the following mandate: to design
Qubecs socioeconomic
and disseminate tools to raise awareness
development.
of entrepreneurship in programs in
Entrepreneurial culture fosters the elementary school, secondary school
development of competencies and (including vocational training) and
values that enable students to college.6
acquire the skills, attitudes and
Well aware that the success of this
behaviours they need to become
mandate relies largely on teachers at the
employers, employees and
4
three levels of education, the government
responsible citizens.
adopted this measure in order to build a
The following are the fundamental corpus of educational materials that will
assumptions underlying the governments enable them to convey entrepreneurial
three lines of action in its Youth values in activities that foster the
Entrepreneurship Challenge: development of an entrepreneurial culture
and related competencies. At the college
3. Qubec, Dfi de lentrepreneuriat jeunesse, Plan
daction triennal 2004-2005-2006,
<http://www.defi.gouv.qc.ca/publications/defi.pdf> 5. Dfi de lentrepreneuriat jeunesse, p. 13.
(8 May 2006), p. 7 [free translation]. 6. Dfi de lentrepreneuriat jeunesse, p. 15.
4. Dfi de lentrepreneuriat jeunesse, p. 7.
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level, this does not mean adopting a It is also necessary to understand the
project-based approach; rather, it is a Ministres concerns: The aim of this
question of integrating activities and measure, based on the expertise of the
projects that will contribute to the Ministre de lducation, du Loisir et du
emergence of entrepreneurial qualities Sport, is to equip teachers at the three
and, ultimately, to the creation of levels of education to design instructional
businesses. It is important to activities that effectively convey to
understand that the word project students the concept of individual and
means more than just business collective entrepreneurship. The goal is to
development. Many projects can be the support teachers initiatives.7
basis for developing entrepreneurial
behaviours that students will find useful
throughout their lifetime. .
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Several years ago, by adopting the to help students adopt the attitudes
competency-based approach, the MELS required to successfully practise
stopped focusing on content-based targets the trade or occupation, and instill
and began concentrating on how students in them a sense of responsibility
applied their learning. It was investing in the and a concern for excellence
type of behaviour that enables students to
to promote job mobility, that is:
integrate the knowledge, skills and attitudes
acquired and to apply them in different to help students develop positive
Generic skills, situations. All preuniversity and technical attitudes toward change
qualities and programs contain a mandatory general to help students develop the means
attitudes in the
education component aimed at helping to manage their careers by
general education
students acquire and develop generic skills, familiarizing them with
component
qualities and attitudes, including: entrepreneurship 8
to foster students personal Our aim is not to list or classify these cross-
development and acquisition of curricular competencies, but to point out that
occupational knowledge, skills, some of them are directly related to
perceptions and attitudes, that is:
8. Qubec, Ministre de lducation, du Loisir et du
to help students develop their Sport, La formation professionnelle et technique,
autonomy <http://www2.inforoutefpt.org/publications/listesecteur
s.asp> (8 May 2006).
to help students develop self- 9. Qubec, Ministre de lducation, du Loisir et du
Sport, Qubec Schools on course, Educational Policy
expression, creativity, initiative Statement,
and an entrepreneurial spirit <http://www.mels.gouv.qc.ca/reforme/pol_eco/ecole.ht
m> (13 December 2006).
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UNDERSTANDING
4.
ENTREPRENEURSHIP
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5. CONCEPT OF PROJECT
Entrepreneurial
project
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ENTREPRENEURIAL PROJECTS IN
6. ELEMENTARY AND SECONDARY
SCHOOL
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important resource for vocational training Finally, we hope that the entrepreneurial
teachers who have already integrated the culture developed at the elementary and
competency-based approach and who secondary levels will have given a large
understand the importance of keeping number of students a taste for
abreast of the needs related to their field entrepreneurship in college!
of study.
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College teachers, although they are part colleges and universities offer. Indeed,
of a department and must follow the students who pursue their education must
course outline, have considerable have certain characteristics, which are
leeway in exercising their profession: the same as the characteristics an
developing course content, selecting entrepreneur needs to succeed in
instructional activities and determining business. On the other hand, many
which teaching methods will help teachers say they are undertaking a new
students acquire the necessary semester or a new course, which is
competencies and successfully complete exactly what they are doing. Indeed,
the course and the program, so that they teachers undertake a training project
can quickly integrate into the new labour with one or more groups of students. To
market. Teachers must also address do so, they must have certain
fundamental issues such as citizenship characteristics, also the same as the
education, personal development, characteristics an entrepreneur needs to
openness to the world, culture, and so on. succeed in business. Table 1 compares
An interesting
An interesting parallel could even be characteristics of teachers, students and
parallel could also
drawn between entrepreneur, student and entrepreneurs. It is interesting to note be drawn between
teacher. On the one hand, many students that, often without realizing it, teachers entrepreneur,
say they are undertaking higher and students use a similar approach. student and
education, which is precisely what teacher
Start projects with the Are successful when Start projects, manage them
students, manage them perseverant. Can even be and see them through.
and see them through. said to be tenacious; learn Perseverance despite
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Moreover, teachers are now mobilized to so that they can adequately incorporate it
help students achieve academic success into their teaching. Without their
and to reduce the dropout rate; the MELS enthusiasm, passion and expertise, little
has set targets for colleges and provides progress will be made. A lack of
Youth
financial support for their efforts. The motivation and training can derail the
Entrepreneurship
different measures set out in the three- government orientations. That is why the Challenge
year Youth Entrepreneurship MELS decided to produce this guide, measures as an
Challenge action plan are consistent which provides examples of different important tool for
with the primary goal of academic instructional activities that can be student motivation
success and are an important tool for integrated into any college-level program. and success
student motivation and success, as the The MELS also hopes to see the
government points out. development of local activities such as
pedagogical days to discuss the topic, the
It is therefore up to each teacher to select
forming of an association of resources and
the instructional activities that will
promotional campaigns targeting specific
awaken in students an interest, perhaps
areas.
even a passion, for entrepreneurship and
to propose activities or agree to projects
that call for the entrepreneurial attitudes
and qualities developed at the secondary The teacher as an
important
level. It is important to remember that
influence for
teachers have more influence over students
students than anyone outside their
extended family (immediate family,
relationships and leisure activities). The teacher at the
heart of the choice
In a project-based approach, teachers also of instructional
play an important role in guiding students, activities
since each project involves unforeseen
circumstances and possible failure (or The teacher as
guide in the
partial success). They must therefore
implementation of
provide their students with the necessary the students
tools, supervise them, encourage them to process
undertake a project, and motivate and
reassure them during the process.
Activity guide for
Many teachers will probably feel teachers
somewhat overwhelmed at first and
poorly equipped to design activities or
projects to help students develop key
entrepreneurial competencies. It is
therefore essential to help teachers
assimilate the concept of entrepreneurship
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Toward a Course in
8.1
Entrepreneurship
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College directors might be surprised to It goes without saying that a college that
find out how many entrepreneurial creates a stimulating entrepreneurial
activities are already taking place in environment provides its teachers and
numerous courses and programs, as well students with the help they need to
as in extracurricular activities. Surveys implement activities that are truly
conducted within the framework of this conducive to the development of an
project have shown the emergence of a entrepreneurial spirit.
veritable entrepreneurial culture in
Qubec colleges. These activities could
qualify a college as an enterprising
CEGEP, like a university that offers
Identify existing
resources and make several programs with an entrepreneurial
them known to the profile. The directors could be a driving
college community force providing support for the
so that members can development of a strong entrepreneurial
see the potential culture.
wealth
Such a college could begin by identifying
resources already available and making
them known to the college community so
that members can take advantage of them
to fulfill their respective missions. Many
people might be surprised to learn that
there is considerable wealth and potential
A stimulating already in place. A compendium of
entrepreneurial resources would be a very valuable tool
environment to
for teachers who wish to implement
provide support for
teachers and entrepreneurial activities. Appendix 1
students contains a structural model to help
CEGEPs that are interested in focusing on
entrepreneurship.
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9. ACTIVITY GUIDE
During their development, the activities to their teachers, so they are at the heart of
were submitted to validation several times in the teachers own needs.
order to ensure that the materials were
The three types of activities include one-
consistent with teachers and students Three types of
time introduction-to-entrepreneurship
needs. Three different types of validation activities:
activities to raise awareness of the - introduction to
were carried out: by four groups of students,
characteristics of entrepreneurs and the entrepreneurship
by teachers, and regular follow-up by a
world of entrepreneurship; entrepreneurial - projects
group of educators and managers. For more - complementary
projects, which can take many forms; and
information about the methodology used, education
two complementary entrepreneurship
see Appendix 2.
courses that colleges could offer for students
Three types of activities were chosen to who have developed a passion for
meet the needs of college teachers and entrepreneurship.
students. College students are young adults
Table 2 contains a list of the activities
enrolled in a program of study and have a
proposed in this guide. Each one is
variety of interests, which they make known
explained briefly in the following pages.
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Each activity is accompanied by its own Students are at the centre of the approach
guide, which situates the activity in the and construct their own knowledge, so they A resource guide
for teachers and
series and contains student documents, an are the most active participants in the
students
implementation guide, a suggested scenario process. Table 3 illustrates the structure of accompanies each
and additional documents. Each activity is each guide, the sections included, their activity
presented in the same format. intended audience and the respective roles of
each participant.
The guide suggests an approach and
different tools to be used in the classroom.
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One-Time Introduction-to-
9.2
Entrepreneurship Activities
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5. Visiting a company and meeting an The students can enrich their own perception
entrepreneur of the entrepreneurial characteristics by
comparing it with that of the class. Then
6. Class presentation
they do a test to identify their strengths and
9.2.3 INTERN FOR A DAY weaknesses with respect to different
Intern for a Day is an instructional activity entrepreneurial characteristics and come up
that allows students to spend a day in a with their own personal entrepreneurial
company in order to develop a taste for profile.
entrepreneurship and instill a desire to fulfill 9.2.5 DEBATE ON BUSINESS ETHICS
their dreams. In addition to introducing
In college Humanities courses, teachers
students to entrepreneurship, this activity
expect their students to understand the basic
can also help them explore their field of
rules of discourse and argumentation; to
study.
question, conceptualize, analyze, synthesize,
Once they have explored different types of reason, argue and judge; to compare ideas in
entrepreneurship related to their field of order to come up with their own; to
interest or study, students organize this one- formulate critical judgments to support
day internship in a company of their choice. general principles; and to apply their
This will allow them to come into contact philosophical knowledge in a process of
with individuals who could serve as role independent thought. In addition, teachers
models, give meaning to their studies, and want students to demonstrate openness to
provide them with useful tools for their ways of thinking that are different from their
career. own.
9.2.4 THE ENTREPRENEURIAL PROFILE In this sense, the debate proposes a learning
The entrepreneurial profile is a test that process in five steps:
enables students to identify their 1. Researching their position on the topic
entrepreneurial characteristics in order to
2. Preparing a two-minute speech
define their personal entrepreneurial profile.
explaining their position and a list of
This instructional activity helps students
questions and answers
define the entrepreneurial spirit and
determine how the different entrepreneurial 3. Participating actively in the debate
characteristics can help them realize their
4. Preparing a debate file, including a self-
dreams, succeed in school and make career
evaluation and a report
choices.
5. Reflecting on the entrepreneurial
This activity could easily be done at an early
characteristics used in the activity
stage. In technical programs, it could be
used in courses related to the competency To The debate on business ethics is an
analyze the job function to help students instructional activity that allows students to
recognize the entrepreneurial characteristics take a position on a topic related to business
that will enable them to succeed in school. ethics. The topic is suggested as an example.
Several other topics could be debated. In
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The guide proposes important criteria for the project and aspects to be taken into account
implementation of the entrepreneurial in the competency-based approach.
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CONCLUSION
STRUCTURAL MODEL
Appendix 1
Toward an Enterprising CEGEP
Figure 1 presents different elements of a model would also support teachers and students in the
that could be implemented in an enterprising submission of projects to the Qubec
CEGEP. Entrepreneurship Contest. A college might
even develop an entrepreneurial profile for
Commitment of the The first is an enterprising educational
college community mission based on the commitment of the entire some of its programs of study.
to the development college community to the development of The figure also situates entrepreneurial
of educational educational values to help students develop a activities implemented in the different
values to help
taste for entrepreneurship at every level. It is programs and in the two complementary
students develop
an entrepreneurial easy to make connections between the values entrepreneurship courses a college might offer
spirit conveyed by a colleges educational project its students.
and entrepreneurial values. Finally, as seen in Figure 1, students involved
Support measures
Another element is a variety of support in extracurricular entrepreneurial activities
for teachers and
students measures which, in association with an should receive recognition. They could even
enterprising educational mission, would ensure receive an official distinction on their
the presence of a set of documents intended to transcript or some sort of certificate attesting to
support teachers and program coordinators in their entrepreneurial development. Finally, all
the implementation of entrepreneurial of these achievements should be published
activities. The college would provide internally and externally.
additional support to both teachers and
students. Figure 2 presents the objectives these
measures might target.
A colleges entrepreneurial environment,
Dynamic
entrepreneurial as seen in Figure 1, could take several
environment different forms, for example a dynamic
student entrepreneurs club16 working in close
collaboration with student services, as one of
the colleges support measures. The college
should also have a schedule of introduction-to-
entrepreneurship activities: lunch talks by
entrepreneurs, entrepreneurship week,
seminars, etc. The organization of several
activities makes for a dynamic entrepreneurial
environment. An entrepreneurial environment
ENTREPRENEURIAL ENVIRONMENT
Dynamic student
entrepreneurs club
COMMUNICATIONS PROGRAM
(students achievements with specific forum
for extracurricular and program activities)
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Teachers committee
Student committee
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METHODOLOGY USED IN
Appendix 2 THE DEVELOPMENT OF
Research
THE ACTIVITY GUIDE
Several analyses and explorations were order to identify their concerns. These initial
carried out in order to determine the types of efforts in the spring of 2005 were intended
activities and the form they should take. to help define working hypotheses.
First, research was done to define the
In the early fall, a validation committee was Validation
mandate, find existing literature and identify
set up to comment on the methodology and committee
similar attempts and the most pertinent
the materials developed. The committee was
resources to be used in the development of
made up of representatives of the MELS, the Creation of a
tools. working
Secrtariat de la jeunesse, the
committee with
From the outset, working in synergy with entrepreneurship community, the project
the other levels of education proved socioeconomic agencies, three colleges coordinator for
essential. In the spring of 2005, a working (education consultants, student life elementary and
committee was set up with the team at the counsellor, teachers and students) and secondary
Commission scolaire de la Capitale entrepreneurs. Meetings were scheduled school
(coordinator for the development of throughout the development process.
entrepreneurial activities in elementary and
In September, a survey was conducted
secondary school) in order to ensure the
throughout the Qubec college network.
harmonization of activities at the secondary
Two major objectives were targeted: to
and college levels. Survey in the
qualify the dynamic aspect of the college
Then, a preliminary survey of students entrepreneurial environment in colleges and network
helped identify their concerns and interests to identify entrepreneurial activities already
with respect to different entrepreneurial under way. Questionnaires were distributed
activities within their program of study. Two among two groups: the service responsible
groups of students, one in the preuniversity for entrepreneurship in the college and
sector and the other in the technical sector, program coordinators. This information
filled out a questionnaire in order to validate about current activities gave us a sense of
questions to be asked of a broader audience what type of activities to develop and the Focus group
and to collect valuable information in order type of support needed to equip teachers to
to define working hypotheses. A focus implement them.
group of students enrolled in different
During the same period, an analysis of
preuniversity and technical programs
projects submitted to the Qubec
provided valuable qualitative information.
Entrepreneurship Contest revealed
Another survey was conducted among
extracurricular entrepreneurial activities
teachers in general education, technical
carried out by students.
programs and preuniversity programs in
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Once we confirmed the working hypotheses, easier to read and more consistent with
identified the type of activity and developed teachers and students concerns.
the format, meetings with different people in
FOLLOW-UP
two colleges were set up to define the
important elements to be considered in the During the same period, a team made up of
development of tools. college educators, education consultants and
managers closely monitored the project and
Finally, a survey of two groups of students
collaborated on the development and
in two different colleges helped validate the
revision of the guide.
interests and concerns of students with
respect to the activities to be developed.
BIBLIOGRAPHY
Gage Canadian Dictionary. Revised and Expanded. Gage Educational Publishing Company,
1997.