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COMPETENCY

DICTIONARY
APRIL 2004

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INTRODUCTION

The Council aims to raise the standard of all our services and recognises that this can only be
achieved through peoples enthusiasm, dedication and talent. The council will support,
encourage, value and engage all the people who provide Harrow council services

Harrows managers play a crucial part in this process and the council recognises they will need
new skills and competencies if they are to lead staff to bring about the change envisaged to meet
the challenges of the New Harrow Project

The competency dictionary has been developed with HayGroup to define the competencies
people need to achieve a high performing council. Senior managers, the trade union, and groups
of middle managers have been involved in devising the competencies which will be used to :

Develop the role profiles for group managers and service managers roles
Underpin the selection process for the middle managers review
Inform development and support programmes for managers in their new roles

The council will establish clear explicit guidance on standards and competencies required for
managers in their new roles and provide support and development in order to develop those
competencies and meet those standards.

Jill Rothwell

Executive Director (Organisational Development)

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CONTENTS
Page

How to Use and Interpret the Competency Framework 1

Competency Framework Overview 3

The Way We Work


 Striving for Excellence 5
 Integrity & Living the Values 7
 Respect for Others 9
 Organisational Awareness 11

Working With Others


 Effective Communication 14
 Developing & Encouraging Others 16
 Teamwork & Co-Operation 18
 Building Partnerships & Relationships 20
 Influencing 22

Getting The Job Done


 Improvement & Innovation 25
 Focusing on the Customers 27
 Initiative 29
 Decision Making & Responsibility 30
 Building A Successful Team 32

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HOW TO USE AND INTERPRET THE COMPETENCY FRAMEWORK
This competency dictionary builds on the previous core management competency framework. It has
been revised following input from focus groups of managers and the senior management team. The
number of competencies have been reduced from 19 to 14 and focus on those areas that are critical
to leveraging effective performance.

WHAT ARE COMPETENCIES?

Competencies are defined as:

The behaviours or characteristics that mean an individual performs a job more successfully
in more situations and more often. They focus on HOW an individual does things their
attitudes and behaviours rather than what they do. They are those factors which
distinguish the best from the rest, those things that really make a difference.

HOW IT LOOKS

The competencies within this dictionary are split into 3 clusters:

 The Way We Work contains those competencies that provide clarity about the personal qualities
needed within the council
 Working With Others contains those competencies relating to how we work together to achieve
results
 Getting The Job Done contains those competencies that relate to our drive to succeed and
continuously improve

Each competency in the framework is made up of:

 A competency title
 An overall definition of the competency
 Behavioural levels

WHY ARE THERE DIFFERENT LEVELS OF COMPETENCY?

Some roles require more of some competencies than other roles. The definition of the competency
is the same but the behaviours required are of a higher level. It is not a case of whether an
individual possesses a competency or not; rather it is the matter of degree.

The competencies are hierarchical in the sense that if a role is required to demonstrate level 3
behaviours, it is given that they will also be demonstrating behaviours at levels 1 and 2. It should
also be noted that it is not necessary to be demonstrating behaviours at the highest level for all
competencies if you are a very senior manager. For example, the Chief Executive would not
necessarily be expected to be at levels 4 and 5 for all competencies. The key point is that the
behaviours should reflect the right mix for the challenges of the role at the appropriate level.

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WHAT ITS FOR?

The framework is designed to help you to understand your own capabilities and where your
strengths and areas for development lie. The competencies will be used as part of the performance
management process. The levels can be used to:

 Describe what is required in a given role


 Describe the level at which someone is currently operating
 Set development targets to achieve even higher levels of performance

A developmental scale is shown for each competency. As the scale increases, the different levels
represent the growing intensity and complexity of behaviour. The scale is hierarchical in that if a
job/individual is operating at level 3, they should also be showing behaviours at levels 1 and 2.

EXAMPLE
Definition

Definition:
This is about having the motivation, enthusiasm and drive to meet and exceed targets.
It is about improving personal performance in order to improve the councils
performance. In other words, focusing on what needs to be done and making it happen.
Level
Descriptors
LEVEL 1 : GETS RESULTS
 Tries to do the job well, reliably and conscientiously
 Consistently meets job criteria, set standards and deadlines
 Consistently delivers to the best of their ability
 Requires little supervision
 Willingly undertakes and completes set activities

LEVEL 2 : IMPROVES PERFORMANCE


Behavioural Indicators

 Looks for ways to change work methods and improve council performance. Asks, how can this
be done better?
 Is self critical and wants to improve against own past performance
 Acts decisively to improve performance
 Proactively learns new skills and develops self for current role or future progression
 Pursues goals with enthusiasm and is not discouraged by failures

LEVEL 3 : SETS STRETCHING TARGETS


 Is excited and motivated by demanding goals and objectives even when success is not
guaranteed
 Delivers demanding targets to high standards even when pressurized by time constraints
 Takes calculated risks if this may benefit the council
 Sets out to be the best has own measures of excellence
 Enjoys taking on different challenges

LEVEL 4 : STRIVES AND CHALLENGES


 Views problems as a challenge and takes the initiative for finding a solution
 Challenges the accepted ways of doing things where there is room for improvement
 Works to create an environment where all the team are looking for improvements
 Builds up contacts in other areas of the company to drive performance improvement

LEVEL 5 : ANALYSE PERFORMANCE AND ACTS AGAINST BUSINESS OUTCOMES


 Uses cost benefit analyses to determine best course of action
 Makes explicit consideration of business benefit before making a decision, e.g. it would be
something that pays for itself
 Encourages others to take calculated risks to improve business performance
 Achieves firsts and goes for something innovative and not previously attempted

NEGATIVE INDICATORS
 Starts activities but doesnt complete
 Gets behind schedule
 Is unconcerned with missing targets, milestones
Negative
 Works below standards expected Indicators
 Is unreliable and offers excuses

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COMPETENCY FRAMEWORK OVERVIEW

Getting the Job Done


 Improvement & Innovation
 Focusing on the Customer
Working With Others
 Initiative
 Effective Communication
 Decision Making & Responsibility
 Developing & Encouraging Others
 Building A Successful Team
 Teamwork & Co-operation
The Way We Work
 Building Partnerships & Relationships
 Striving for Excellence
 Influencing
 Integrity & Living the Values
 Respect for Others
 Organisational Awareness

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The Way We Work
 Striving for Excellence
 Integrity & Living the Values
 Respect for Others
 Organisational Awareness

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STRIVING FOR EXCELLENCE
Definition:
This is about having the motivation, enthusiasm and drive to meet and exceed targets. It is
about improving personal performance in order to improve the councils performance. In
other words, focusing on what needs to be done and making it happen.

LEVEL 1 : GETS RESULTS


 Tries to do the job well, reliably and conscientiously
 Consistently meets job criteria, set standards and deadlines
 Consistently delivers to the best of their ability
 Requires little supervision
 Willingly undertakes and completes set activities

LEVEL 2 : IMPROVES PERFORMANCE


 Looks for ways to change work methods and improve council performance. Asks, how can this
be done better?
 Is self critical and wants to improve against own past performance
 Acts decisively to improve performance
 Proactively learns new skills and develops self for current role or future progression
 Pursues goals with enthusiasm and is not discouraged by failures

LEVEL 3 : SETS STRETCHING TARGETS


 Is excited and motivated by demanding goals and objectives even when success is not
guaranteed
 Delivers demanding targets to high standards even when pressurised by time constraints
 Takes calculated risks if this may benefit the council
 Sets out to be the best has own measures of excellence
 Enjoys taking on different challenges

LEVEL 4 : STRIVES AND CHALLENGES


 Views problems as a challenge and takes the initiative for finding a solution
 Challenges the accepted ways of doing things where there is room for improvement
 Works to create an environment where all the team are looking for improvements
 Builds up contacts in other areas of the council to drive performance improvement

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LEVEL 5 : ANALYSES PERFORMANCE AND ACTS AGAINST BUSINESS OUTCOMES
 Uses cost benefit analyses to determine best course of action
 Makes explicit consideration of business benefit before making a decision, e.g. it would be
something that pays for itself
 Encourages others to take calculated risks to improve council performance
 Achieves firsts and goes for something innovative and not previously attempted
 Stretches the horizon beyond normal work parameters

NEGATIVE INDICATORS
 Starts activities but doesnt complete
 Gets behind schedule
 Is unconcerned with missing targets, milestones
 Works below standards expected
 Is unreliable and offers excuses

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INTEGRITY & LIVING THE VALUES
Definition:
Demonstrating a commitment to ethical values and a belief in a public service ethos It is
about ensuring access, embracing diversity and creating opportunities for all. It is ensuring
that actions are fair, open and honest. It includes dealing proactively with threats or
opportunities even when it is difficult to do so.

LEVEL 1 : IS OPEN AND HONEST


 Is reliable and consistent in words and actions
 Is open and honest with others
 Is willing to take the consequences of decisions
 Expresses pride in belonging to a public service organisation
 Speaks openly and plainly even when the message may be unpleasant
 Only gives commitments that can be met and ensures these are followed through

LEVEL 2 : ACTS ACCORDINGLY TO VALUES AND BELIEFS


 Promotes public sector values
 Builds trust through modeling desired behaviours
 Does not compromise on matters of ethics
 Is honest in relationships with all stakeholders, especially about agendas and aspirations
 Discusses policy and practice taking time to help colleagues who are unclear

LEVEL 3 : IS PREPARED TO BE HONEST


 Is willing to publicly admit to making a mistake and does not blame others
 Tells the truth even where there is a cost associated with this because it is the right thing to do
 Acts according to own values even when there is a cost associated with this
 Identifies with, supports and promotes Harrow Council

LEVEL 4 : WALKS THE TALK


 Confronts unethical actions in others
 Takes dramatic actions to safeguard own or Harrow Councils values
 Actively and publicly practices what is preached even when it is difficult to do so
 Lives by council values even when this is personally difficult accepts and demonstrates
cabinet responsibility to support core values

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LEVEL 5 : CHALLENGES
 Is not afraid to push difficult issues towards a decision and take responsibility for the outcome,
even when this is unclear
 Is prepared to push for better ways of doing things even when this clashes with the opinions of
more senior people
 Is prepared to whistle blow when faced with unethical practice
 Lives by the core values and clearly articulates the boundary between corporate and personal
values

NEGATIVE INDICATORS
 Allows people to be treated badly
 Demonstrates discriminatory behaviour or uses inappropriate language
 Puts themselves before the council
 Is unable to deliver difficult messages honestly and openly
 Gossips and/or shares confidential information

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RESPECT FOR OTHERS
Definition:
The ability and desire to demonstrate an understanding of others regardless of age, ethnicity,
gender or background. It is the underlying belief that individuals matter and deserve to be
treated with dignity. It is also the recognition that in order to breakdown barriers and work
effectively across boundaries it is critical to value the contributions of others even when they
may be different or at odds with yours.

LEVEL 1 : LISTENS
 Responds to others with courtesy and professionalism
 Actively listens to others and acknowledges their points of view
 Is patient with others
 Treats others as you would expect to be treated
 Has respect for other peoples experience or knowledge

LEVEL 2 : VALUES OTHERS


 Recognises and appreciates cultural differences
 Recognises emotions and reacts appropriately
 Remains non-judgmental even when under pressure
 Supports others and acknowledges their strengths and contributions
 Deals equitably and fairly with all people gives credit where it is due
 Shares information with others even when not required to do so

LEVEL 3 : CREATES A CLIMATE OF MUTUAL RESPECT


 Is open to feedback
 Encourages others to value each other and challenges those who dont
 Publicly demonstrates respect for other organisations or cultures
 Creates a feeling of community

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LEVEL 4 : UNDERSTANDS BLOCKS
 Displays an in-depth understanding of ongoing reasons for a persons behaviour or responses
 Is able to understand individual blocks based on a deeper level of understanding of the individual
 Understands the reasons for a particular response or behaviour
 Uses deep understanding of what is important to an individual/group in order to think of win-win
situations

NEGATIVE INDICATORS
 Puts people in boxes
 Makes negative assumptions about people based on individual prejudice
 Thinks their approach is the best/only way
 Makes derogatory comments to others
 Takes on others ideas without acknowledging their contribution

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ORGANISATIONAL AWARENESS
Definition:
Understanding the council environment, knowing who to approach and how to get things
done. This includes understanding formal structures, decision-making processes, climate,
culture and organisational politics which shape how the council works.

LEVEL 1 : UNDERSTANDING THE ENVIRONMENT


 Understands formal and informal structures and processes
 Understands the party political agenda and priorities
 Is sensitive in use of language within the political framework
 Recognises and uses current structures and processes to further the aims of the council
 Knows who the key players are and involves them as appropriate

LEVEL 2 : IS PROACTIVE
 Models good practice in day-to-day language
 Recognises and understands when/when not to act based on values
 Is aware of what can and cant be achieved at different times
 Uses organisational or political ideas and language to achieve desired results
 Recognises and balances competing demands within the local community

LEVEL 3 : USES ORGANISATIONAL LEVELS


 Knows who to get support from to get things done
 Anticipates political/organisational barriers and how to turn them into support
 Understands and uses sources of formal and informal power and influence across the council
 Has an in-depth understanding of decision making processes and how to use those to best
advantage

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LEVEL 4 : ADDS VALUE
 Understands and anticipates how shifts in party political emphasis will affect services in the future
 Is able to work effectively with elected members from all parties
 Understands why organisations behave in the way they do and what to do to change them
 Anticipates socio-economic shifts and how these will affect service planning
 Can anticipate issues that may cause political problems and plan to ensure that they are
minimised/taken into account

NEGATIVE INDICATORS
 Does not understand political nature of local government
 Alienates elected members
 Does not recognise the key players in a given situation
 Organisationally nave does not understand informal structures

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Working With Others
 Effective Communication
 Developing & Encouraging Others
 Teamwork & Co-operation
 Building Partnerships & Relationships
 Influencing

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EFFECTIVE COMMUNICATION
Definition:
The ability to convey accurate information in the right way and at the right time. It involves
using a variety of media with individuals or groups in a manner that engages them and helps
them to understand and retain the message. It also involves being receptive to other
peoples opinions and to share information across the organisation as well as within the
team.

LEVEL 1 : COMMUNICATES WITH OTHERS


 Gives instructions clearly so that people know what to do
 Writes and speaks with clarity
 Uses simple language tailored to the specific needs of the audience
 Shares information with others
 Know what to communicate and when
 Attends team meetings and shares information

LEVEL 2 : ENSURES ACCURACY AND TIMELINESS


 Listens to others and provides prompt responses
 Imparts information that is concise and at the right level of detail
 Ensures the timing of communication is effective
 Puts the correct emphasis on the message

LEVEL 3 : ACTIVELY LISTENS AND SHARES


 Shows a genuine interest in other peoples views and correctly interprets these
 Is always approachable and receptive and responds appropriately
 Adapts communication style to suit a variety of different audiences
 Communicates to people who are indirectly affected as well as those directly involved
 Frames message in line with audience experience and what will be meaningful to them
 Checks understanding and presents message in different ways to enhance understanding

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LEVEL 4 : FOCUSES ON IMPROVING ORGANISATIONAL COMMUNICATION
 Sets up processes at a wider organisational level to gain greater input
 Actively promotes cross department/group communication
 Engages in sharing and seeks to develop mutual understanding between different constituencies
both within or outside the council
 Anticipates problems and adapts communication to respond
 Is comfortable with multiple styles and can adapt quickly

NEGATIVE INDICATORS
 Doesnt share information
 Gives out inaccurate or misleading information
 Is unapproachable
 Tends not to listen to others
 Uses jargon
 Does not tailor communication to meet the needs of the audience

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DEVELOPING & ENCOURAGING OTHERS
Definition:
The ability and desire to focus on the learning and development of others. It is a genuine
intent to help individuals or teams to maximise their potential by focusing on their long term
development. This requires thought and effort including positive action initiatives and, not
just routinely sending people to formal training programmes.

LEVEL 1 : IS INTERESTED IN DEVELOPING OTHERS


 Encourages others to undertake work in their own way and provides appropriate support
 Identifies potential and provides opportunities for development
 Believes that individuals have the potential to improve performance
 Ensures individuals receive formal training

LEVEL 2 : PROVIDES PRACTICAL SUPPORT


 Provides help through on the job demonstrations of how tasks/activities should be undertaken
 Makes specific helpful suggestions
 Delegates routine tasks or moves people around in order to transfer skills
 Shares knowledge with others to enable them to broaden their learning

LEVEL 3 : CREATES DEVELOPMENT OPPORTUNITIES


 Gives directions or demonstrates with reasons and rationale to enhance and embed learning
 Probes and questions to ensure thinking has moved on
 Spends time with an individual to reach their own solution
 Coaches staff through difficult activities
 Thinks about specific development opportunities/experiences that relate to improving job
performance
 Explores opportunities for positive action programmes for appropriate staff

LEVEL 4 : ONGOING SUPPORT


 Ensures individuals have development plans linked to both their job and their career aspirations
 Helps others to recognise their strengths and weaknesses
 Gives specific balanced feedback positive or developmental
 Challenges inappropriate behaviour and explains why
 Establishes the root cause of performance issues and tackles them through ongoing
development

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LEVEL 5 : BUILDS LONG TERM CAPABILITY
 Develops initiatives for addressing potential capability gaps within team/department
 Acts as a long term mentor or coach
 Has an active focus on career planning for individuals
 Sets in place succession planning within team/department

NEGATIVE INDICATORS
 Has a fixed view of individual capability without exploring potential
 Focus is solely on achieving targets without looking and developing new skills or the individuals
personal aspirations
 Has no plan for continuous improvement
 Sees development needs as a personnel/HR issue
 Responds to training requests without considering service priorities

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TEAMWORK & CO-OPERATION
Definition:
The ability to work co-operatively with others, to be part of a team and to work together as
opposed to working separately or competitively. It includes developing cultural and
interpersonal undestanding. It is an essential element of working supportively and more
effectively together.

LEVEL 1 : CO-OPERATES
 Maintains sound working relationships with others inside and outside the council
 Shows consideration for others
 Co-operates and works well with a range of people
 Asks appropriate questions to check own and/or other peoples understanding
 Supports team decisions and steps in for other team members if necessary
 Enjoys making a contribution to the team

LEVEL 2 : DEMONSTRATES POSITIVE ATTITUDES


 Speaks of colleagues in positive terms
 Understands the impact of body language for people from different cultural backgrounds
 Recognises and respects different perspectives and appreciates the benefits of being open to the
ideas and views of others
 Shares information with the team and briefs others on organisational issues
 Supports colleagues and willingly offers appropriate advice and assistance to support council
objectives
 Is willing to get involved and undertake operational activity as required to help them achieve
targets

LEVEL 3 : ENCOURAGES OTHERS


 Genuinely seeks and values input and expertise
 Displays willingness to learn from others experience and assist other members of the team
 Builds trust and team work
 Solicits ideas and opinions from own team and other colleagues in problem solving and
developing plans
 Is prepared to give time and assistance to others
 Shows willingness to share best practice and learn from colleagues in other teams

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LEVEL 4 : BUILDS TEAM COMMITMENT AND PRIDE
 Can diffuse tensions within the team and help members to get along
 Builds morale by recognising team efforts and celebrating success
 Publicly credits those who have performed well
 Is willing to do things that they may not want to for the good of the team
 Empowers others by giving them responsibility and making them feel valued
 Promotes the team externally

LEVEL 5 : DEVELOPS EXCELLENCE


 Is active in removing barriers and encouraging greater cross functional working
 Challenges silo working within the council
 Achieves organisational objectives by encouraging networks internally and externally
 Involves the best people from across the organisation to achieve the councils key objectives
 Acts as a role model

NEGATIVE INDICATORS
 Considers managing the team a distraction from operational activities
 Only thinks in terms of own job
 Is myopic in view
 Thinks own way of doing things is best unwilling to listen to others

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BUILDING PARTNERSHIPS & RELATIONSHIPS
Definition:
The drive to work together with others internal and external to the council to achieve a
common goal by sharing information and valuing the expertise and experience of others. It
includes building and maintaining networks and/or relationships to achieve objectives.

LEVEL 1 : CO-OPERATES WILLINGLY


 Understands benefits of working with others to build common ground
 Understands the perspectives of colleagues and diverse community groups
 Establishes credibility and works co-operatively with others to move things on
 Actively works across team boundaries to improve services
 Is willing to put self out for others
 Builds relationships with people in own team to increase co-operation and team working

LEVEL 2 : BUILDS RELATIONSHIPS


 Builds trust by following through on commitments and standing by colleagues
 Takes a collaborative approach to problem solving
 Identifies needs and initiates opportunities for joint approaches to developing services
 Thinks creatively about opportunities to work across team boundaries or with external individuals
or agencies
 Looks for ways to add maximum value to the partnership through investigating opportunities

LEVEL 3 : WORKS PROACTIVELY


 Is able to build a rapport with people outside the team
 Demonstrates understanding of other parties aims and gains their support to work together to
achieve common goals
 Puts own goals aside to focus on group goals is willing to make sacrifices for the group
 Works to involve all relevant parties across functions
 Works to avoid conflict and harness energy

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LEVEL 4 : BUILDS AND MAINTAINS NETWORKS
 Builds a network of contacts who can help in the future
 Takes time to strengthen partnerships through building rapport and trust over time
 Has a significant number of external contacts who provide perspective and support
 Builds strong alliances with colleagues or partners to build behind the scenes support for ideas
 Is prepared to accept short term losses for the greater good of the partnerships
 Publicly credits others contributions

NEGATIVE INDICATORS
 Waits for a reason to contact people
 Is uncomfortable meeting new people/trying new approaches
 Has no understanding or desire to work with others
 Takes no effort to understand the needs of the parties involved
 Is isolated and does not involve or seek input from others

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INFLUENCING
Definition:
The ability to persuade, convince or influence others in order to gain support for a particular
idea or course of action. It involves planning how to win support and co-operation and the
use of different tactics to achieve co-operation and desired outcomes.

LEVEL 1 : USES DIRECT PERSUASION


 Communicates ideas clearly
 Presents or organises data to back up ideas
 Establishes credibility by conveying a thorough understanding of, and enthusiasm about a
subject
 Uses non-verbal communication effectively
 Comprehensively prepares for presentations or discussions

LEVEL 2 : TAILORS APPROACH TO AUDIENCE


 Takes a step by step approach to influence others
 Has a fall back position if the first approach doesnt succeed
 Has a good understanding of the audience and chooses approach accordingly
 Understands and uses the political dynamics of the council to influence individuals, groups,
customers and elected members
 Anticipates and prepares for others reactions and plans how to tackle these

LEVEL 3 : USES INFLUENCING STRATEGIES


 Appeals to others self interest in order to persuade
 Shows high degree of confidence in own view and in ability to put this across to others
 Identifies the benefits for others and aims for win-win situations
 Builds networks and relationships to influence over time
 Builds behind the scenes support both internally and externally for ideas
 Lobbies individuals or groups to gain broad support

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LEVEL 4 : USES COMPLEX STRATEGIES
 Influences others by sounding them out in advance and builds behind the scenes support
 Lobbies internally and externally for long term gains
 Is prepared to take a short term loss for a longer term gain
 Works with key stakeholders to build mutually beneficial networks
 Influences for the longer term by changing perceptions

NEGATIVE INDICATORS
 Relies on personal power or status to influence others
 Uses the same approach regardless of the audience
 Has no appreciation of impact on others
 Lacks credibility
 Tells people without trying to win hearts and minds

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Getting the Job Done
 Improvement & Innovation
 Focusing on the Customer
 Initiative
 Decision Making & Responsibility
 Building A Successful Team

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IMPROVEMENT & INNOVATION
Definition:
Using previous experience, together with insight into complex situations to create
improvement opportunities. It involves thinking strategically and radically about new ways of
responding to change and of enabling and delivering excellent services. Typically
individuals think creatively and ask why not? whilst managing risk appropriately.

LEVEL 1 : DRAWS ON PREVIOUS EXPERIENCE


 Ensures the service is delivered at an appropriate standard
 Uses common sense and an understanding of customers to identify problems and opportunities
 Recognises when a current opportunity or problem is similar to a previous one and uses the
experience to help the current situation
 Intellectually curious about new approaches to problems or opportunities
 Uses available information to aid problem solving

LEVEL 2 : ACTS TO MAKE THINGS BETTER


 Spots patterns, trends or discrepancies in information and applies insight in order to provide
immediate improvements
 Applies understanding of stakeholder perspectives to create new approaches
 Sees current council situations in a new or different way
 Sifts through a wide range of internal and external information, spotting patterns or trends that
create new insights
 Thinks laterally to identify new solutions for old problems

LEVEL 3 : IMPROVES SERVICE


 Identifies improvement opportunities for short to medium term based on evidence ie. hard and
soft data
 Uses ideas from other local authorities and adopts them to suit Harrow
 Applies local customer insights to improve service
 Understands how the current service might be affected by future internal or external
developments trends or government legislation

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LEVEL 4 : CREATES NEW CONCEPTS
 Creates concepts not obvious to others that re-define the approach to the delivery of the service
 Realises opportunities others cannot see
 Thinks in terms of delivering firsts for service improvements
 Ignores conventional boundaries in their thinking

NEGATIVE INDICATORS
 Loses sight of the bigger picture
 Only looks at parts of the service
 Cannot stand back
 Are fixed in their ways
 Fails to see patterns in data

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FOCUSING ON THE CUSTOMERS
Definition:
The desire and willingness to listen in order to discover, address and meet the needs of both
internal and external customers and the wider community in order to build a strong working
relationship and provide consistently high levels of service.

LEVEL 1 : RESPONDS TO CUSTOMER NEEDS


 Presents a positive image of self and council to customers/colleagues
 Is aware of council diversity and equality policies and promotes these
 Actively seeks information to understand customer circumstances, problems and needs
 Provides an efficient and friendly service

LEVEL 2 : ENSURES CUSTOMER SATISFACTION


 Is proactive in responding to the needs of customers and shows a willingness to assist/help to
resolve customer issues
 Takes personal responsibility for following through and correcting problems in a timely fashion
 Maintains ongoing communication with customer, clarifying and amending requirements as
necessary
 Works with customers to resolve complaints or queries
 Keeps customers informed of progress

LEVEL 3 : ADDS VALUE


 Maintains ongoing communication and actively seeks customer feedback even after the service
is delivered to build in service improvements
 Takes action to exceed the customers expectations
 Works to council customer standards and spends extra time and effort when required
 Is solution focused and will think creatively to meet customer requests
 Provides inclusive services that recognise and include diversity and equality requirements

LEVEL 4: ADDRESSES UNDERLYING NEEDS


 Takes into account the needs and trends of customers in developing service plans and strategies
 Develops customer focus standards and culture and ensures that others work to those standards
 Involves customers in developing services and spends time understanding their needs
 Balances the needs of all service users, prioritising needs and allocates resources in accordance
with council objectives

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LEVEL 5: BUILDS LONG TERM PARTNERSHIPS
 Builds strong relationships with contacts in other local authorities, organisations and local
communities
 Influences key customer decision makers
 Coaches, educates and develops staff to work with customers from their starting point
 Balances own departments objectives with longer term needs of the customer to build long
lasting mutually beneficial relationships
 Acts as a trusted adviser to the customer

NEGATIVE INDICATORS
 Doesnt see things from the customers point of view
 Fails to see internal colleagues as customers
 Complains about unreasonable customer requirements
 Has a one solution fits all approach

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INITIATIVE
Definition:
Identifying a problem or obstacle, and being action orientated in order to grasp opportunities
and address issues. This involves having the ability to look ahead, anticipate events and
take action now to shape the future.

LEVEL 1 : RESPONDS EFFECTIVELY


 Has a can do attitude
 Is quick to respond to situations as they arise and resolve day to day issues
 Able to work independently with little supervision
 Maintains sense of perspective over own decision making authority, knows when to refer a
decision
 Acts quickly and decisively in a crisis or other time sensitive situation

LEVEL 2 : THINKS AHEAD


 Identifies both answers and solutions; not just problems
 Recognises trends or patterns that could lead to a problem/opportunity in the near future
 Looks ahead and makes suggestions and puts ideas forward

LEVEL 3 : CHALLENGES THE STATUS QUO


 Challenges accepted/traditional methods to create new opportunities
 Engages in out of the box thinking to resolve problems/obstacles
 Looks ahead and takes action to create an opportunity or to avoid a future problem

LEVEL 4: TAKES NEW APPROACHES


 Willing to take a calculated risk and accept responsibility for taking action
 Does not restrict own thinking in scanning for future opportunities takes action to develop ideas
over medium-long term
 Changes systems/processes/ways of working if this will lead to performance improvements
 Looks beyond existing boundaries to identify alternative courses of action and works to
implement these

NEGATIVE INDICATORS
 Does not anticipate obstacles to success
 Fails to think about consequences of actions in the future
 Readily accepts the way things have always been done
 Resists new ideas and approaches
 Gets caught up in the detail of a problem and cannot make a decision

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DECISION MAKING & RESPONSIBILITY
Definition:
The ability to develop a sense of ownership and commitment to achieving clear, reasonable
but challenging goals. It includes holding others to account for delivering against agreed
objectives. It also includes modelling and empowering others to be decisive and take
reasonable risks for the benefit of the council. Implicit is the fact that success lies not only in
achieving results, but in building the desire to attain and maintain high levels of performance.

LEVEL 1 : CREATES CLARITY


 Seeks clarity around individual and team expectations to ensure delivery of results
 Takes responsibility for ensuring that own performance objectives for the year are clear
 Accepts responsibility for agreed service outcomes in own area of operation
 Sets, agrees and communicates clear targets and objectives
 Sets realistic goals
 Acts decisively
 Explains why a task needs to be done so that everyone understands the rationale

LEVEL 2 : CHALLENGES OTHERS TO DELIVER


 Agrees clear, consistent expectations, goals and behaviours with individuals in order to meet
performance expectations
 Enpowers others to take reasonable risks
 Checks with individuals that they are clear about what is expected from them
 Holds others to account by monitoring and reviewing performance against targets on a regular
basis
 Identifies boundaries and limits within which to operate
 Constructively challenges others to overcome obstacles
 Encourages others to take responsibility for making decisions

LEVEL 3 : ACTIVELY MANAGES PERFORMANCE


 Holds self and others consistently accountable for performance
 Gives timely, open and honest feedback throughout the year
 Holds people accountable for how results were achieved as well as the actual results
 Is able and prepared to ask the difficult questions
 Deals with performance short falls
 Is able to take control and exert authority when necessary
 Actively manages and deals with conflict

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LEVEL 4 : CHALLENGES STATUS QUO
 Sets stretching targets and takes effective and visible action to change performance for the better
 Continually raises the target level for individual performance over time
 Consistently confronts and takes action when individuals fail to meet targets
 Openly and publicly reviews performance against agreed standards
 Demonstrates commitment to growth by effectively dealing with poor performers

NEGATIVE INDICATORS
 Makes unrealistic demands of others
 Constantly criticises others
 Does not set standards
 Gets the job done but creates a poor working environment whilst doing so
 Ignores poor performance and allows it to continue

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BUILDING A SUCCESSFUL TEAM
Definition:
The intention and desire to develop and communicate a clear vision of future success and
inspire others to work towards that vision. This involves harmonising diverse talents,
promoting and developing team spirit and ensuring that the efforts of the team our focused
on successfully addressing organisational objectives whilst managing individual
performance.

LEVEL 1 : GIVES STRUCTURE AND SUPPORT


 Ensures that the purpose and role of the team are clear within the bigger picture
 Involves others in decision making
 Gives rationale for decisions, communicates the benefits for the team
 Creates and uses systems and processes to enable team members to work more effectively
 Guides the setting of specific and measurable team goals and objectives

LEVEL 2 : CREATES AN EFFECTIVE TEAM CLIMATE


 Sets clear team direction and clarifies individual roles and responsibilities within this
 Is consistent and fair with all team members
 Obtains the necessary personnel, resources and information for team effectiveness
 Uses a range of strategies to build team morale and productivity
 Gives clarity regarding expectations and standards
 Ensures there is no unnecessary red tape which could inhibit performance

LEVEL 3 : MODELS DESIRED BEHAVIOURS


 Promotes a no blame culture and encourages innovation and risk taking
 Sets a good example by modeling desired team behaviours in line with the councils broader
vision
 Demonstrates consistency in own actions and decisions
 Establishes norms for group behaviour and challenges inappropriate behaviour
 Demonstrates personal commitment to the team

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LEVEL 4 : LEADS FROM THE FRONT
 Is an advocate for the team; champions the cause of team members
 Develops a compelling vision that generates enthusiasm and energy
 Recognises and rewards individual performance
 Harnesses the teams collective capabilities to ensure success
 Works to get people across the council to engage with the vision
 Inspires others to deliver a major step change

NEGATIVE INDICATORS
 Lacks direction and clarity
 Bends to conflicting demands is easily swayed
 Leaves team members uncertain
 Gives team freedom, but no guidance
 Allows individuals to drift and pursue own interests

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