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2017 11 15

Media Metrix
Segment Metrix
2017 10 11 13 15-64 1,570

2017 11 15

PC
2017 9 PC

40.6 %
8.8
59.4 %
9.3
13.0 701.9
12.9
7.8
9.7

2017 9 PC () 701.9
13 8.8

2017 11 15 comScore Media MetrixARO2017 09


Garena PC Twitch
2017 9 Garena
GarenaTwitchTwitch

Twitch

PC UV Top5 Garena Twitch Beanfun

() 268.0 256.1 102.2 67.3 58.8

() 127.6 37.3 70.4 10.9 3.9

14.3 4.4 20.7 4.9 2.0

7.1 44.5 160.5 40.7 22.0

5.6 5.5 1.8 5.3 8.0

2017 11 15 comScore Media MetrixARO2017 09


PC 6-24
6-24
Beanfun 6-24 (54.7%) 25-44
6-24
45

6-24 25-44 45 *

Garena 48.1% 35.8% 16.0%

36.7% 46.3% 17.0%

Twitch 52.2% 36.9% 10.8%

Beanfun 54.7% 31.9% 13.4%

47.7% 33.2% 19.1%


0% 20% 40% 60% 80% 100%

2017 11 15 comScore Media MetrixARO2017 09


6-24 /
6-24

6-24



/ /

Top10
193 191 190 177 177 172 171 165 163 158

* 6-24 100,000

Top10
318 178 154 148 137 132 130 118 114 111

2017 11 15 comScore Segment MetrixARO2017 09


2017 11 15

82.0%


85.2%
22.2%

14.8%

0% 20% 40% 60% 80%


BASE N=1520
Oct. 2017

85.2% 82.0%
15-24 40-49 55-64

2017 11 15

(/) (/)
5.25 4.79 (/) 34.22 42.25 (/)

13.2% 18.4%
61
36.6%
47.5% 20.8%
25.5% 31-60

23.9% 21-30
30.3%
24.0%
30.4% 4-6 11-20
22.2%
1-3 17.3% 6-10
29.0%
17.2% 1 16.8% 13.0% 5
4.9% 4.0% 3.2% 1.9%

BASE N=1295 BASE N=1295
Oct. 2017 Oct. 2017

47.5% 5.25
36.6% 4.79 11-60 ( 66.9%)
34.22 21-60 42.25

2017 11 15

(/)
20.8% 30 23.2%
131.39
31-60 12.6%
16.0%
61-90 14.2%
13.6% 34.1%
91-200 26.6%
6.0%
201-300 13.1%

65.9% 301 10.4%

0% 20% 40% 60% 80% 0% 10% 20% 30% 40% 50%


BASE N=1295 BASE N=442
Oct. 2017 Oct. 2017

34.1% (20%)(16.0%)
(13.6%) 91200 131.39

2017 11 15

50.2%

46.8%

46.6%

33.1%

23.2%

19.6%

15.5%

0% 20% 40% 60%


BASE N=442
Oct. 2017

2017 11 15


( 82% / 22.2%)
5.25 / 4.79
34.22 / 42.25
34.1% (20%)
(16.0%)(13.6%)

2017 11 15


comScore MMX 2017 9 PC 701.9

GarenaTwitchTwitch

Twitch


6-24
6-24 6-24
/
TA TA

2017 11 15




791 50.4%
(IX Survey)
779 49.6%
15-19 148 9.4%

20-24 165 10.5%
iX:Panel
25-29 170 10.8%
15-64
30-34 180 11.5%
35-39 206 13.1%

2017/10/112017/10/13 40-44 183 11.7%
45-49 171 10.9%
N=1,570 50-54 164 10.5%
95%, 55-59 182 11.6%
2.47%201706
738 47.0%

414 26.4%
418 26.6%

2017 11 15

Methodology
comScore Unified Digital MeasurementTM(UDM)
6
IAB International Spiders and Bots List

Global Global
Segment Metrix PERSON Measurement MACHINE Measurement


Panel Census
: 20% 30%
50%
*Composition Index UV
100
100
*Composition Index PV
Unified Digital MeasurementTM (UDM)
100
* comScore(UDM)
100 unified (U) (u)

2017 11 15

m marcom@ixresearch.com