Professional Documents
Culture Documents
Table of Contents
1. Abstract ......................................................................................................................................... 2
2.Introduction ....................................................................................................................................... 3
2.1. Overview ................................................................................................................................ 3
2.2. Problem Statement .............................................................................................................. 3
2.3. Rational of the research ...................................................................................................... 4
2.4. Research objective............................................................................................................... 4
2.5. Hypothesis ............................................................................................................................. 4
3. Literature review .......................................................................................................................... 6
3.1. Background of job satisfaction ........................................................................................... 6
3.3.1. Maslows Hierarchy of Needs ...................................................................................... 7
3.3.2. Herzbergs Two-Factor theory/ motivator hygiene theory ....................................... 7
4. Methodology ................................................................................................................................... 9
4.1. Methodological Framework 1 ............................................................................................. 9
4.2. Research design................................................................................................................... 9
5. Timeline ........................................................................................................................................ 10
6. Reference ..................................................................................................................................... 11
6.1. Bibliography............................................................................................................................. 11
7. Appendix ...................................................................................................................................... 12
7.1. Questionnaire...................................................................................................................... 12
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Business Research Method Research Proposal S042942
1. Abstract
A research topic is chosen to do a business research. Therefore, I have chosen the main topic
as job satisfaction and it has been narrowed down to identification of the factors influencing
job satisfaction in the case of Mithuru Company Private Limited. As there is a problem in job
satisfaction. Since there is high turnover in Mithuru company. That is the reason I took this
problem to do a research. I have defined research objectives and hypothesis according to the
research would be conducted. Then I have done a methodology based on the literature review.
Finally I have created a time frame and budget determining the research.
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Business Research Method Research Proposal S042942
2. Introduction
2.1. Overview
Mithuru Company Private Limited is one of the leading private business organization in
Kulhudhuffushi and northern atolls of Maldives selling almost all the types of goods. They
have established seven main business outlets. They are marketing general goods, food items,
electronic items, furniture, hardware, construction materials and kitchenware. Apart from this,
they provide sea transportation facility between Kulhudhuffushi and Male. This is the business
research proposal, before doing the research we are supposed to prepare a proposal to give
detailed information about the research. Therefore, I am conducting this to analyze the
employee satisfactions of the Mithuru company. In addition, the areas in which the
employees are dissatisfied. At the completion of this research I will be able to figure out the
employees state of mind about the job or the working condition in the Mithuru Company.
Therefore we can find the solutions to this problem.
As the majority of employees now dissatisfied with their pay, working environment of Mithuru
Company I am conducting this research.
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Business Research Method Research Proposal S042942
It will gain various benefits as the journal mentioned those includes, increased
customer retention, reduced customer acquisition expenditures, increased revenue generation
and protection of market share (Jeff S. Johnson, 2015). After analyzing the employee
dissatisfaction, this will help to generate proper suggestion to improve the job
satisfaction in different areas in Mithuru Company. I will do a qualitative and
quantitative approach to gather information relevant to this research. To understand the
employees view about the job.
2.5. Hypothesis
Job satisfaction is the dependent variable to organizational factors. Hypothesis testing will be
carried out with the respect to this factor and job satisfaction would be conducted hypotheses
are supposed to be generated. Hypothesis may be tested through correlation statistical tools.
When the management of Mithuru making their employees satisfied then it will affect the
performance/ quality of the services.
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Business Research Method Research Proposal S042942
Job satisfaction - whether employees are happy and contented and fulfilling their desires
and needs at work. Many purport that employee satisfaction is a factor in employee
motivation, employee measures goal achievement, and positive employee morale in the
workplace. (Susan, 2016)
Motivation- the process that initiates, guides, and maintains goal-oriented behaviors.
Motivation is what causes us to act, whether it is getting a glass of water to reduce thirst or
reading a book to gain knowledge.
Customer retention - to the activities and actions companies and organizations take to
reduce the number of customer defections (Galleto, NG DATA, 2016).
Customer acquisition management- to the set of methodologies and systems for managing
customer prospects and inquiries that are generated by a variety of marketing techniques
(Galleto, NG DATA, 2016). It is gaining new consumers.
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Business Research Method Research Proposal S042942
3. Literature review
3.1. Background of job satisfaction
The term job satisfaction refers to the attitudes and feelings people have about their work.
Positive and favorable attitudes towards the job indicate job satisfaction. Negative and
unfavorable attitudes towards the job indicate job dissatisfaction (Armstrong, 2006).
In (BASOL, 2016) concept job satisfaction was defined by Hoppock as a combination of a
persons psychological, physical and environmental events from his job to obtain job
satisfaction/be satisfied.
Alex Soemadji Nitisemito says in (Chandra, 2016) that job satisfaction is the work environment
is everything that exists around the employee and may affect the employee in performing his
or her duty.
Frazier (Lai Chai Hong, 2013) stated that there are a few elements that affect job satisfaction,
which are extrinsic and intrinsic motivating factors, the quality of supervision and social
relationships with the work group.
Robbins (Scheers & Botha, 2014) defines motivation as the willingness to exert high levels
of effort toward organizational goals, conditioned by the efforts ability to satisfy some
individual need.
There are many definitions other than this and those defined by various scholars according to their
perception. There are several things that lead to employee satisfaction. Which includes high rate
of pay, working hours, suitable bonuses, the relationship between employees and top manager,
decision making power to the employees. The employer should motivate staffs by attracting
these compensations.
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Business Research Method Research Proposal S042942
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Business Research Method Research Proposal S042942
According to Madura (Lai Chai Hong, 2013), Frederick Herzberg had conducted a study on
200 accountants and engineers about job satisfaction in the attempt to identify factors that
contribute to their dissatisfaction towards their job. He listed that common factors identified
for dissatisfied employees are working conditions, supervision, salary, job security, and status.
On the other hand, the common factors identified for satisfied employees are achievement,
responsibility, recognition, advancement and growth. Factors identified among satisfied
employees are known as motivation factors where factors identified among dissatisfied
employees are known as hygiene factors, maintenance factors or job context factors. From this
study I am able to understand Herzbergs Two Factors theory.
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Business Research Method Research Proposal S042942
4. Methodology
4.1. Methodological Framework 1
Remuneration
Life
Promotion Job Satisfaction
Satisfaction
Supervision
Teamwork
This methodological framework shows the employees job satisfaction due to the following
factors such as remuneration, quality of work life, promotion, supervision, teamwork. When
they are satisfied with the job, it lead to the life satisfaction.
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Business Research Method Research Proposal S042942
Introduction
Methodology
Develop questionnaire
Research design
Abstract
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Business Research Method Research Proposal S042942
6. Reference
6.1. Bibliography
Armstrong, M. (2006). A Handbook of HUMAN RESOURCE MANAGEMENT PRACTICE MANAGEMENT
PRACTICE (10th ed.). United Kingdom: Kogan Page Limited.
BASOL, O. (2016, June 1). Classic or Modern? Enhancement of Job Satisfaction Scale for Green Job
Workers., 105. Retrieved from
http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=998a6a1f-439d-41fe-9aeb-
e133b41e4fba%40sessionmgr4007&vid=11&hid=4214
Chandra, T. (2016). The Influence of Leadership Styles, Work Environment and Job Satisfaction of
Employee Performance--Studies in the School of SMPN 10 Surabaya. 132. Retrieved from
http://files.eric.ed.gov/fulltext/EJ1086697.pdf
GLMEANU (MANEA), R. (2015, September 1). Valahian Journal of Economic Studies. Theoretical
Considerations on Motivation at the Work Place, Job Satisfaction and Individual
Performance, 71. Retrieved from
http://web.a.ebscohost.com/ehost/detail/detail?sid=fda69e2a-62dd-4e42-bb03-
b3354500b761%40sessionmgr4008&vid=18&hid=4214&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ
%3d%3d#AN=116292269&db=bth
Jeff S. Johnson, S. B. (2015). Journal of Personal Selling & Sales Management, 2015. Contingent cross-
selling and up-selling relationships with performance and job satisfaction:, 51.
Lai Chai Hong, A. H. (2013, July 1). Business Management Dynamics. A Study on the Factors Affecting
Job Satisfaction amongst Employees of a Factory in Seremban, Malaysia. Retrieved from
http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=f5b802b8-cd7e-464a-9e1c-
dc5b68749a1b%40sessionmgr4009&vid=13&hid=4204
Scheers, L. v., & Botha, J. (2014, October 1). Journal of Business & Retail Management Research.
Analysing relationship between employee job satisfaction and motivation, 107. Retrieved
from http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=c36e78c8-9ff3-4625-
a709-fd9b6ee3f559%40sessionmgr4006&vid=9&hid=4112
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Business Research Method Research Proposal S042942
7. Appendix
7.1. Questionnaire
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Business Research Method Research Proposal S042942
6. When a customer is dissatisfied, I can usually correct the problem to their satisfaction.
o Strongly Agree
o Agree
o Neither Agree nor Disagree
o Disagree
o Strongly Disagree
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Business Research Method Research Proposal S042942
16. What suggestions do you have for the improvement of Mithuru Company Private
limited?
Suggestions; ......
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