A

PROJECT REPORT
ON
A STUDY OF CUSTOMER AWARENESS, PERCEPTION AND
ATTITUDE TOWARDS BAJAJ ALLIANZ LIFE INSURANCE COMPANY
AT PANDHARPUR.
SUBMITTED TO

SOLAPUR UNIVERSITY, SOLAPUR

IN PARTIAL FULFILMENT OF REQUIREMENT FOR THE AWARD OF MASTER

DEGREE IN

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
Mr RIKIBI AKASH SHRIDHAR

Under the Guidance of

Miss. S.JAGTAP

College of Engineering, Pandharpur

MBA Department
2016-2017

S.V.E.R.Is
 COLLEGE OF ENGINEERING, PANDAHARPUR

CERTIFICATE

This is to certify that project report entitled A STUDY OF CUSTOMER

AWARENESS, PERCEPTION AND ATTITUDE TOWARDS BAJAJ ALLIANZ LIFE
INSURANCE COMPANY PANDHARPURhas been completed successfully and submitted
by MR. RIKIBI AKASH SHRIDHAR of M.B.A. Class in the partial fulfilment for the award
of masters Degree in Master of Business Administration as per curriculum laid by the
SOLAPUR UNIVERSITY, SOLAPUR during the academic year 2016-2018.
 DECLARATION

I undersigned hereby declare that, the project titled, A STUDY OF CUSTOMER

AWARENESS, PERCEPTION AND ATTITUDE TOWARDS BAJAJ ALLIANZ LIFE
INSURANCE COMPANY PANDHARPUR submitted in partial fulfilment of the
requirement for Master of Business Administration Course is my original work and is the
outcome of the practical knowledge and experience gained by me during the course of my
summer internship.

Date Signature

(Mr.Rikibi Akash Shridhar)

 ACKNOWLEDGEMENT

I sincerely feel that the credit of the project work could not be narrowed down only to one
individual. This work is an integrated effort of all concerned with it, without their able co-
operation and guidance I could not have achieved its completion.
I would like to thank our respected Principal Dr. B.P. Ronge founder Secretary of SVERIs
COLLEGE OF ENGINEERING, PANDHARPUR for his encouragement.
I take this opportunity to express my sincere gratitude towards my guide Miss M.M BHORE for
her valuable guidance, advice and encouragement and also all the other faculty members for their
constant assistant to me. I take this opportunity to thank the library staff for their everyday
willing help.
I am greatly indebted to all the staff members of BAJAJ ALLIANZ LIFE
INSURANCE COMPANY PANDHARPUR their valuable time, creative guidance, inspiration
and all kind of help in the successful completion of this project work.
Finally I wish to thank my parents, family members and friends for their moral support

Thank you
INDEX
 INDEX

Chapter No. Page No

Title

Chapter No. I INTRODUCTION TO THE STUDY

1.1 Introduction 1

1.2 Objectives and Importance of the study 2

1.3 Limitations of the study 3

1.4 Research methodology 4

Chapter No. II

2.1 Introduction to the Organization 8

2.2 Company profile 12

2.3 Organisation Structure 14

Chapter No. III THEORETICAL BACKGROUND

3.1 Basic concepts 16

3.2 Industry Profile 17

Chapter No. IV DATA ANALYSIS AND INTERPRETATION 20

Chapter No. V FINDINGS AND SUGGESTIONS 32

Chapter No. VI CONCLUSION 34

ANNEXURE

BIBLIOGRAPHY