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the increased use of glottal stops and the vocalization of final /-l/) extend
well beyond the river throughout much of south-east England, among lower-
middle-class speakers, and have been around much longer than the arrival of a
new name suggests. It is to be distinguished from working-class Cockney, lack-
ing some of the salient characteristics of that accent, such as the fronting of
th to /f/. During the late decades of the twentieth century, observers began to
notice the presence of Estuary-like features of accent beyond the south-east,
interacting with other regional varieties. The parallel spread of non-Estuary
features (such as fronted th) indicates that broader issues of language change are
involved. The diffusion has been attributed to a variety of factors, such as the
greater use of the variety in the media and the increased social contact with it
brought about through commuter mobility. The accent achieved considerable
public attention during the 1990s, when it was reported that several commercial
organizations were finding it a more attractive (customer-friendly) accent than
received pronunciation (RP). However, although gaining in prestige, it cur-
rently remains a regionally marked accent, and is unlikely to replace RP as the
high-prestige variety in regions and cities which already have a strong local
linguistic identity. RP, meanwhile, is undergoing its own process of change.