Date and price: EMPIRE has a

tendency to implement
reoccurring themes within their
magazine covers. This can be We see the EMPIRE
seen with the placement of masthead in bold
their date and price; it is enlarged writing
almost always placed in the across the top of
M. This reoccurring theme is the cover in its
significant in the sense that striking red colour.
it allows the audience to This striking red
recognise empire through its form EMPIRE likes to
unique characteristics. use is effective in
the sense that its
prominent colours
will draw the
Main image: The main image audience in as well
is centre framed placed, as show readers what
Will Smiths head conceals magazine it is,
the P in EMPIRE whilst considering EMPIRE
the rest of his body is is one of the
idle behind a variety of biggest leading
cover lines and other magazines in the
writing. In addition, world it is only
EMPIRE is notorious for fitting to have an
adapting its covers to a eye-catching
film/main image and we see recognisable
a perfect example of it masthead.
here as the entire cover
is adapted to resemble a
thriller theme as it
compliments and promotes
the film I AM LEGEND and
the main image.

Slogan: EMPIREs slogan

The worlds biggest movie
magazine. resembles just
how colossal the company
is as they have gained
bragging rights through
statistics, it is also a
reminder to the readers
Graphics: it is clear that
the prestige of EMPIRE
magazine. EMPIRE believes in the ideology
of promotion. Not only does
this promote other films but it
also draws in readers whom are
interested in these films.
 Masthead: Sight and
sound, arguably the
most sophisticated of
the 3 main magazines
regarding the amount of
writing and content
involved. This is
reflected in the style
of its masthead. For
example, it utilises an
elegant flowy font
rather than blocky and
sharp, it also uses
vibrant colours such as
yellow and red to draw
attention to the style
and cover itself.

The main image is a close

up of John Boyega in deep
focus centre framed. This
is significant as the
large image attracts
readers in. Also, the
image highlights the
simplicity of the
magazines style as we
are only given an image
whereas on other magazine
covers the background and
surrounding would be
deeply adapted to the
image.

Movie title: the title of the

movie also compliments the
Cover Line: short statements
simplistic style as it adopts a
found on the cover of the
plain white bold style that
magazine that allude to or
stands out.
describe the articles inside.
Their purpose is to entice the
reader into picking up and/or
buying the magazine. This
attracts a variety of readers
in who are interested in more
than the main image.
Masthead: Total film,
unlike EMPIRE, are more
content with using the
conventional black and
white colour followed
by a sharp yet blocky Similar to empire, the space at
font. This exerts the the top of the M has been
convention of Total utilised but this time for the
Film being a more website. This allows readers to
professional magazine further explore the other
for the more facilities this magazine has to
experienced reader. offer.

Main image: the main image

is a medium shot centre
framed on the cover. The
rest of the magazine has
been adapted to the
thematic thriller genre
this image is
illustrating. For example,
Movie title: the movie the mist, lighthouse and
title is framed over gloomy skies show this.
the main image to the
left of the cover in
bold blood red writing.
This is not only done
to draw the readers in
but to signify how this
is the main subject of
the magazine.

Graphics: here we see how Total

Film promotes other films
within the magazine by
including a visual snapshot of
another film and adding it to
the cover.