SASI CREATIVE SCHOOL OF BUSINESS, MYLERIPALAYAM, COIMBATORE 641032

II MBA III Semester Test No. 1

BA 7302 - Strategic Management

Time: 1 Hour and 30 Minutes Max. Marks: 50

Units: III Date: 20/09/2017
Part-A ( 5 Q X 2 = 10 Marks)

1. Define turnaround strategy.

2. When expansion strategies are used?
3. State the difference between Mergers and Acquisitions
4. What are the tools of Strategic Analysis and Choice?
5. List the applications of GE Nine Cell.
Part-B ( 5 Q X 6 = 30 Marks)

1. Discuss the objectives and types of corporate strategy.

(Or)
Explain the different types of expansion strategies with suitable examples.

2. Explain the different types of integration strategies with suitable examples

(Or)
Explain the different types of diversification strategies with suitable examples

3. What are the different types of cooperation strategy and explain with suitable examples.
(Or)
Discuss the different types of Global corporate level strategies with suitable examples.

4 What are the objectives and types of strategies of corporate re-structuring?

(Or)
What do you mean by BCG Product Portfolio Matrix? Explain its merits and demerits.

5. What are Strategic controls and financial controls in a Balance Score Cars Framework?
(Or)
Explain the process of strategic analysis and its merits and demerits.

Part-C ( Case Study - 10 Marks)

Cellular industry has grown tremendously in recent years. It is growing at a high annual growth rate. This
tremendous growth has attracted many cellular service providers both on national and on international
level.

Mobile technology is the most familiar part of the lives of people in todays world. We can talk to other
people at any time from everywhere and we can access information through mobile, can take photographs,
record our thoughts with one device that we can share with our friends, colleagues and worldwide. We can
also get connected by the mobile to many social networking programs.

1. What are the Strategies to be adopted by mobile phone companies in order to attract customers to
buy new models of mobile phones?
2. What strategies a small cell phone service shop can provide to satisfy their customers so that they
can be have long term relation with their loyal customers.