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Welcome to the Presentation

Developing a Small Business Plan &


its Implementation
Background of the Plan

The main objective of the business plan is


To find out how will Happy House
work for new trend customers.
Our Vision
To be a leading
integrated food court
service group in
country by delivering
consistent quality
products & excellent
customer-focused
service.
To sell food in a fast,
friendly environment
that appeals to pride
conscious health
minded consumers.
Our Mission
Attaining best in class
productivity and
efficiency.
Building our brands
also.
Reinventing the
business continuously
through technology
and innovation.
Reinforcing The
New Way of Fast
Food by living our
values every day.
Our Goals
Our main goal is to
be one of the most
successful fast
food outlets in
Sylhet
A growing
business, full of
opportunity.
More innovative &
full of ideas.
Strive to be a
premier local fast
food brand in the
local marketplace.
Our Objectives
To establish a presence
asa successful local fast
food outlets and gain a
market share in Sylhet's
fast food industry.
To make Happy Housea
destination spot for mall-
goers.
To expand into a number
of outlets by year three,
and sell the franchise to
neighboring metropolitan
cities such as Dhaka,
Chittagong, Comilla.
Keys to Success
Create a unique, innovative, entertaining
menu.
We want to be on the safe side of the
business.
Sell the products that are of the highest
quality.
Provide 100% satisfaction to our customers.
Encourage the two most important values
Brand & Image
Promote good values of culture and business
philosophy.
Company Summery

What is Happy House?


Youthful and fresh surroundings
Quality food
Open everyday
Variety, variety, variety
Company Ownership

Privately held company


Investment as 60% -(Personal) & 40% -
(Bank)
Starting amount of about 40 to 55 lack.
Products and Services
Breakfast: Lunch:
1. Eggs, made to 1. Ham and Cheese Sub.
order. 3. Roast Chicken Club.
2. Toast: wheat or 4. Veggie Sandwich.
white. 5. Sandwiches.
3. Bacon. 6. Veg Nuggets
4. Ham. 7. Columbia Salmon Rolls.
5. Yogurt. 8. Special Burgers.
6. Fruit. 9. Smoked Salmon Sourdough
7. Snakes. Bread.
8. Coffee and Orange 10. Steak Sandwiches.
Juice etc. 11. Apple Cake.
12. Chips.
Drinks 14. Organic Vegetable and Chicken
1. Soft drinks. Soup.
3. Coffee. 15. Salads.
4. Tea etc 16. Homemade potato Salad etc
Competitor Comparison
The larger firms have comprehensive
national marketing strategies that draw in
hundreds of customers per week. Happy
Houses answer to this is to
promote
its local flavor and cuisine in
foreign
style and draw in those individuals
who see fast food as unhealthy and
of low quality.
Site Selection & Location
Lamabazaar point in Sylhet.

Variety under a single roof.

Advantages include-

Ease of parking &


The convenience of
consumers.
Area Coverage

Target area is
Bagbari, Medical
,Batalia, Mirer
Moydan, Shakgat
and other close
related areas.
Market analysis
Three main markets-
People who work in the nearby areas
Grabs the attention of college & school
students youngsters.
Families looking for take-out food to
take home
Market Analysis
i) Market Trends
ii) Market Needs
iii) Market Growth
iv) Strategy and Implementation
Summary
v) Marketing Strategy:
vi) Promotion Strategy
vii) Pricing Strategy
Figure of the Pricing Strategy
Breakfast
Starting
Price 20
to 450
Launch
Starting
Price
180 to
999
Beverage
starting
price 30
to 299
Segmentation, Target Group & Positioning
(STP)

Segmentation, Targeting &


Positioning (STP)
Segment People willing to have a hygienic and
delicious non conventional meal at a
restaurant.
Target Children and youth from middle and
Group upper class, mostly 18 to 35 age
group.
Positioning Most delicious fast food for entire
friends & family.
SWOT Analysis
Is a valuable step in firms situational
analysis.
Assessing firms strengths,
weaknesses, market opportunities, and
threats
Is a very simple process that can offer
powerful insight into the potential and
critical issues affecting a venture.
Happy Houses Strengths
Food court location
Urban area
Store located in easily
accessible area
Innovative range of food
under one roof
Hygienic food and quick
service
Sound financial situation
and turnover
Good advertising and
marketing
Able to get a large multi-
cultural consumer group
Happy Houses Weakness
Low marketing
budget
Negative
publicity arises
as a new
entrance
Did not offer
variety that
appealed to
the low-middle
class
Happy Houses Opportunities
New food taste
with different
crust sizes and
flavors.
Venture more
into home
delivery
Improve the
product line
Design the store
to be more
organized and
attractive
Happy Houses Threats
Threat
fromother
competitors
Health
conscious
people.
The rising prices
of special
ingredients like
cheese etc,
used in foods.
Conclusion

One may dream of gleaming marble


counters, a top notch kitchen, and a prime
downtown location, but starting small can
often be the best first step into fast food
restaurant ownership. Thats the reason
we follow the agenda. Not only will it give
us a view of the basic fundamentals that
apply to the business, but it also requires
less capital and therefore we can deal with
the less risk.
Thank You
Everyone
The End

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