Mediation is a process media companies such as newspaper companies go through to alter information

that is within the Newspaper, News Report, Documentry etc. An example of mediation is the alteration
of an album released by a popular band. Through the studio process and editing by producers the end
result has been edited and does not sound like the band playing their instruments without editing. This is
an example of mediation as the song has been enhanced and changed so the end product is more
pleasing for the consumer. Mediation happens most commonly in newpapers where articles may be
altered such as; The reality of a photo used by a magazine or newspaper may be a celebrity hugging a
close friend, however this may have been shown in the newspaper to be a Relationship. Mediation is
used commonly and can very strongly affect peoples perceptions towards different people and topics

Mediation in Media
To understand Media, you have to understand that it is constantly being mediated however this is not always
noticeable...

1Silverstone (2006) explains Mediation to be this:

'Mediation refers to what media do, and to what we do with the media. It is a term that defines the media,
both the media of mass communication (radio, television, the world wide web, but also the press) ... as
actively creating a symbolic and cultural space in which meanings are created and communicated beyond
the constraints of the face to face ... Readers, viewers and audiences are part of this process of mediation,
because they continue the work of the media in the ways they respond to, extend and further communicate
what they see and hear on the worlds multitude of screens and speakers.'

To put it in my own words, otherwise known as simpleton terms, mediation of media is constant and it is
basically the process of altering the media before it gets sent out to the public. This altered media is tailored
to give a specific reaction from the consumer that is favourable to the producer of the media and thus 2there
are specific things that they will do, for instance; the media companies can and will purposefully leave out
information that would not neccessarily favourabley support the media the company wants to release. They
will also be very selective of the media they choose to include in the product such as images sources and
text.

Mediation is in EVERYTHING that we consume, be it through e-media, print or broadcasting, even the press
will be selective of how they broadcast/print.
The ultimate goal of mediating ones goal is to give a specific opinion and recieve a specific reaction and
action from the consumer.

One example of the mediation of media is how they represent Women.

I have looked through several online tabloid newspapers, such as: The Sun, The Star, Daily Mirror and Daily
Mail and this is what I have found out about this form of media mediation:

Looking through the Daily Mirror the only images I seemed to come across were images of women being
overly sexualised. There were pictures of female celebrities in their underwear and an advertisement for a
lingerie photo-shoot captioned: 'Alert, men ...' http://www.mirror.co.uk/
 We have to keep into consideration that over time this has
become regular news to us as consumers; we are used to
seeing incriminating pictures and information on women
and then for men we see achievement after achievement.
It frustrates me greatly to realise that even I am used to
this sort of news.
However this image isn't necessarily an incriminating piece
of information its still aggravating to see every other photo
is like this, plus the captions made so that it will objectify
the females/models in this company to the men of the UK's
population. I guess this is what everyone sort of expects to
see now a days though...
The Sun has similar news like this, in fact there are even
the same stories on the page if you look carefully.

Now, I did search an online tabloid called 'The Star' and

this newsagent has taken a different direction to their attitude on women, for instance there are links to
articles about a woman singing for charity and south yorkshire police are thanking the public for their support
with the supporting image of a smiling policewoman. Here i find that this newspaper is focusing much less
on the sexual appeal of woman and is directing it's attention to their
achievements. http://www.thestar.co.uk/news/local

So I guess the gist of it all is that depending on what direction the

magazine wants to take the mediation of the woman being published on
these sites can be different depending on the consumers. For popular
tabloids such as The Sun it's sort of expected to see news of
incriminating information on celebrities and objectifying women seems
almost natural to the producer and the consumer.
Whereas on other sites they mediate it so that it's more conservative
when it comes to women and they are less overly sexualised and more
shown for their achievements.

Essentially it can go both ways, however I do believe that through

popular demand objectifying woman is the more common spectacle of an
online tabloid such as The Sun or The Daily Mirror.

MEDIATION The media selects (mediates) the way it shows people to serve its own purposes. A
media producer (the person who made the media product advert, film, TV show) will deliberately represent
a person or group according to what they want others to believe. Mediation refers how a representation is
put together and what message it gives the audience