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OUR FUTURE

IS SUPERIOR

Inspiration

Man gets whatever he strives for

Vision
Facilitating Superior Human Beings

Mission Values
We are committed to enhance the poten-

why every
tial of students, faculty, staff and all seg- Sense of Purpose
ments of the society by bringing a positive Team Work
change in their personal and career lives, Innovation & Creativity

heart beats to
motivating them for self-enlightenment Excellence
through Quality Education, Personality
Development, True Professionalism and
Reward for Performance
Career Planning; thus, adding value to our
nation, and ultimately to humanity
May Allah Almighty help us.
Message from
Chief Minister, Punjab
OUR PIONEER
It has set a precedent in the INTERNATIONAL
education sector by becoming PARTNERS
an emotionally intelligent
institute, it is investing in the
real human capital of Pakistan
which is definitely our future.
The University Of
Mian Muhammad Shahbaz Sharif NEWCASTLE
Australia
Chief Minister, Punjab
The University We are a 500 Cumbria IEESEG
This truth is self-evident today that the progress of our country
of New Castle, years historic University, feels Business
and development of our economy rests with higher education Australia, is university immense pride School, France,
standards that are compatible with the international academic proud to be a which has its in joining its is the hub of
principles. Superior has impressed me with its grand magnitude, partner of own traditions hands with business
Superior and values. We Superior studies for
state of the art infrastructure, facilities, and above all, a highly University in have observed University for a different
motivated and experienced faculty. It has set a precedent in the imparting world the education better nationalities.
education sector by becoming an emotionally intelligent class education environment in tomorrow.
to the people of Pakistan. The Pakistan and consider it as a nursery to We hope to further strengthen the ties at We are now pleased to develop
institute, it is investing in the real human capital of Pakistan infrastructure, faculty, curriculum design, transform mindsets from theory to the Government levels as well. The collaboration with Superior University
which is definitely our future. The research endeavors at Azra module handbooks and study packs have practice. Among the top universities in dynamism and diversity of this University Pakistan. The research focused studies
Naheed Center for Research and Development (ANCRD) and attracted us to work with the fastest Pakistan the mission of Superior is a treat to watch and this very attitude and experienced faculty at Superior
growing institute of Pakistan which has University has inspired us a lot. Its Higher has convinced us to stand with Superior resonate our academic methodology. Our
Chaudhry Muhammad Akram Center for Entrepreneurship become the countrys first International Education Commission Ranking, University to facilitate the future of collaboration has been a hallmark of new
Development (CMACED) have helped a lot in changing the Standard Institute. Superior has taken a Research and Development Culture, Pakistan. We appreciate the courage, discoveries in business education. We are
mindset of educational stakeholders. The Government of lead in winning the hearts of its stake Corporate linkages and community dedication and wisdom of its Superior also committed to stand by the Pakistani
holders through its IQ and EQ vision. We services has made us attract towards leadership in eradicating illiteracy and students for their cross-cultural
Punjab is also creating avenues to strengthen the essential are proud to be affiliated with an them. The fastest growth along with its exploring new avenues from Pakistan. international exposure to help them meet
assets by investing in its knowledge economy and Superior is emotionally intelligent University which competency based framework teaching The promotion of Patriotism and the global challenges. I have been visiting
playing its part to the paramount. believes in facilitating the best. Under the makes it highly distinguished from developing a research culture through Superior every year since 2010 and I
guidance of its visionary leadership contemporaries. We whole heartedly conferences has made us real academic always wonder thats only Superior has
I am adamant that this research culture will bring forth a Superior is ultimately developing Pakistan welcome the students from Superior supporters of superiors vision of the courage to turn impossibilities into
generation, which will not be hankering after jobs, rather their into an economically Superior Country. University to study at Uppsala University, facilitation. possible solution.
training at Superior will equip them with skills in becoming a Sweden.
catalyst to discover a Superior in their personal and professional
lives, consequently indulging in an opportunity to create a
Superior and a Greener Pakistan.
Message from
Chairman - The Superior Group
Facilitating Superior Human Beings
was our initiative behind inception of the Superior College Lahore. We always wanted to create a difference in peoples lives through our passionate
contributions. Our students are a valuable human capital of Pakistan and we dreamt of making students Superior by inculcating in them sense of
purpose, innovation and creativity, teamwork, excellence, and rewards for performance. These values give our students true essence of life, success
and immortality.
I have always believed in Allahs oneness and his messages have always inspired me. Man gets whatever he strives for has been my guiding force.
My real hero, my dad taught me to live life of a lion and I followed his footsteps. My all initiatives are reflected through my dauntless actions. From
Superior College to the Superior group, from Management Sciences to IT, from Allied Health Sciences to Law, from Economics to Engineering,
Pharmacy to Mass Communication and Aviation to MBBS, this journey has been transforming impossibilities into possibilities.
The emphasis on research and starting international research conferences is a sign that we are here to create an impact. Azra Naheed Center for
Research And Development (ANCRD) provides a platform for young researchers to experiment the risks to run for their dreams and Chaudhry
Muhammad Akram Center for Entrepreneurship Development (CMACED) is making our students self-reliant and is changing mindsets to be the
master of their fate and captain of their soul. Our social responsibility initiative Chaudhry Muhammad Akram Teaching And Research Hospital is
winning hearts of community by providing them the basic medical facilities.
Our work is evident through our focus on plan IQ and EQ which makes us an invincible emotionally intelligent institute because this mind and heart
collaboration always creates a magic of its own. History of Superior is inundated with Superior values which are depicted in every initiative we take.
The overall Superior environment is an emblem of excellence which rewards individuals and encourages them to leave their impact on the society.
This journey of creating miracles with a miraculous team and developing respectable creative, excellent human beings are those attributes which
surely makes me proud. Our life is Superior and we need to live it to the maximum by discovering a Superior in ourselves. I view every obstacle as
an opportunity and this characteristic can surely be found in my every Superior member.
I dream of an educated emancipated energetic Pakistan. Every day I move closer to my dream and hope that our Superior endeavors create a
Superior generation which untimely develops a Superior Pakistan.

Our work is evident through our focus on plan IQ and EQ which makes us an
invincible emotionally intelligent institute because this mind and heart collaboration
always creates a magic of its own.
PROF. DR. CHAUDHRY ABDUL REHMAN

He Dreams Smiles Conquers


Discover a Superior in
Yourself Through BECOME
A Complete DOCTOR | ENGINEER | PILOT
ARCHITECT | IT PROFESSIONAL |BUSINESS MANAGER | LAWYER |
Career Building PHARMACIST OR JOURNALIST
Institute

3
YOU ONLY LIVE ONCE
Live it to facilitate Superior human beings Why Superior

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34

20
36
THE STORY OF
SUPERIORITY
CONTINUES...
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WE DREAMS
OF A SUPERIOR
26 PAKISTAN 41
HEC Ranking
The world will recognize your journey.
MAKE IT
SUPERIOR
HEC ranking criteria is rigorous. Competi-
tion among universities to be the best is a
healthy sign which enhances opportunities
for creativity and innovation. So to be among
the best requires more uniqueness. The
recent HEC ranking has appreciated Supe-
riors Competency Based Framework which
emancipates skillset among students, strong
Higher Education Commission has devised different evaluation research orientation and a synergy created
criteria to improve quality of education. The annual assessments
are made on three major attributes: between seasoned and young facilitators.
The 2nd position in Punjab and
i. Quality Assurance Criteria 7th in Pakistan is a proof that out
ii. Teaching Quality of 177 universities in Pakistan every
iii. Research heart beats to be Superior. Our work speaks!

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1 2
Discover your superior attributes IQ & EQ

IQ is the ability to learn, understand, and apply information and skills in a meaningful way. Whereas,
EQ can be defined as a potential to recognize and manage emotions personally and interpersonally.
IQ is the academic intellect contributing 20% to your success while it is your EQ which is 80% responsible
for your success in life.
With an enduring dedication in pursuit of excellence, Superior University is not only producing the best
intellect but also making its students emotionally intelligent, so they can make the most powerful and
positive differences in the world.

In a very real sense we have two minds,


one that thinks (IQ) and one that feels (EQ)

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3 4
How superior
changes your life! Plan-IQ
The conventional institutes focus on the knowledge and comprehension part of studies; however, Superior
breaks this orthodox and comes up with the novel learning solution entitled competency based framework
that contributes to your IQ. Core Competencies are those abilities, qualities and skills inculcated in the
students during their time with the institution. Plan IQ covers three essential dimensions i.e. skill based
curriculum, role of teachers as facilitators, and in-house practicing labs

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Skill Based Curriculum
The skill based curriculum has been designed with the collaboration of professionals to address corporate
academia gap. The learning by doing approach has been focused to instill required skill set in our students.
The key objective to teach Management courses is to make our students able to apply planning, organizing,
leading and controlling skills through organizing mega events such as Jamboree and others. Likewise,
the entrepreneurship course facilitates our students to develop entrepreneurial mind set and to come up
Role of Teachers as Facilitators
with their very own business plans. Further, technopreneurship helps our students to innovate their ideas Here in Superior University Case Studies
in the field of IT. seasoned faculty members act as If you wait until there is another case study in your industry you will be too late. If we want to learn
about an organization and its real time practices, we need to be in it to win it. Case studies give
facilitators who practice innovative our students a chance to understand the industry, its contemporary practices, the management
teaching pedagogies and activity tools, market gimmicks, financials credentials, and sales forecast.
based contents to teach our
students how to think originally, Field trips
The social context when studying courses is varied from country to country. So, it is of utmost
and to make informed decisions. importance to understand the local market dynamics and the application of managerial concepts
Different types of activities will in real time environment. The students are provided with an opportunity for field visits to talk to
real managers serving on key positions. So that students meet them in person and learn from
be used in the class not only to their managerial experiences.
enhance students learning but
also to stimulate their interest
towards the practical application Movie screening
Visual depiction is always a good tool to make students learn. It attracts eyes and sometimes
of the topic/s. Class activities work as a catalyst to change thoughts and produce new knowledge.
include: individual and group
discussions, reading and analysis Reflective logs
Reflective writing helps students to learn from a particular practical experience. It helps them to
based activities, extempore make connection between what they are taught in theory and what they need to do in practice.
presentations, role playing, movie Students do submit a reflective log in the final term projects to share their learning in this reflective
writing form.
screening, reflective logs and case
studies. This develops a better Presentation
understanding to strengthen The aim of the presentation is to allow students to gain constructive feedback on their allocated
the market oriented skill set and projects as well as allowing them to demonstrate their level of confidence with time management
which helps students in their personal and professional grooming.
prepare them through experiential
learning.

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In House Practicing Labs and Studios
In-house practicing labs and studios encourage our students to have practical insight of the knowledge and
skills which they have learned during their graduate program. Superiors presence in Print and Electronic media
-Daily Nai Baat, Neo Tv and FM 106.6 facilitates the students to exhibit their learnings in the field of mass
communication. Medical Students are blessed to have their own Chaudhry Muhammad Akram Teaching and
Research Hospital. Students of Pharm D get the opportunity to have hands-on practice in The Superior wellness
pharmaceutical company. Similarly, IT students can do internships in software house (Superior Solutions) and IT
Infrastructure Company (Superior connection). Even students of management sciences have incubator centers
(Azra Naheed Center for Research and Development, Ch. Muhammad Akram Center for Entrepreneurship) within
the premises of the university to practice their skill set. The engineering students experience the real time learning
environment in all our labs and well equipped, lit and airy studios have been dedicated to the students of architecture
department where the journey from a point to a line and then to the project is materialized.

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Vision
Plan-EQ
Developing leaders for a Superior
Pakistan

IQ - your academic
Mission
SVL will help students focus on
intellect- can bring you a their goals by inculcating in them
job; however, it is your EQ the true spirit of quality education,
professionalism, personality
that teaches you how to development and career planning.
become successful in your Working as the bridge between
life. EQ helps in developing management and students, they will
well rounded students ultimately become true reflection of our
vision of facilitation.
having self-awareness,
self-management, social
interaction and relationship
management. The special trainings inculcate in the students the understanding and importance
of vision, mission and values. These trainings help our students to identify, explore and actualize Introduction Why SVL?
their hidden potentials. The unique concept of Superior Voice Leader (SVL) is a
Here at Superior University Campus, the key objective is not merely to make our student wonderful platform for motivated and gifted individuals to practice A Purpose to style:
academically strong, but to teach them the art of managing and understanding the philosophy their leadership skills. These Superior Voice Leaders have been a care giver a leader
of emotions as well. An array of curricular and co-curricular activities have been designed to chosen from the classes and have thus become the voice of their a decision maker an Entrepreneur
practice and strengthen the IQ generally and EQ specifically in our students. classmates. They work as a bridge between the class and university a lifelong learner a good team player
management to initiate, discuss and implement innovative ideas a communicator
and plans relating to study and co-curricular activities

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Club and Societies

Vision
To promote academic
excellence and learning
through fun.

Mission
Clubs, societies guide and assist
Introduction
students in their academic, social The key philosophy of developing clubs is to provide an open platform for
concerns. The academic activities Superiors students where they can give their volunteer contributions in
through seminars, workshops create conducting academic and social activities.
awareness about market changing These clubs are majorly segregated in two parts of academic and social
dynamics. The social activities like get wings. A systematic hierarchical student body has been selected through
to gathers, trips, tours, sports, melas, electoral process which works on channelizing students passion in their
galas develop interactive and optimistic indigenous fields. Each class has its academic and social members serving
individuals who with their superior the club body.

Lets value ideas


representation attract educational

Creating leaders contemporaries.

understanding business

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AT SUPERIOR
WE MAKE SURE YOU DIE WITH
MEMORIES NOT DREAMS Club and Societies
ACADEMIC WING
helps our students to practice their IQ section through organizing seminars, workshops, and free tutoring for fellow students.

SOCIAL WING
Whereas, specifically cater for EQ part to make our students emotionally independent through social gatherings, galas, and
Superior nights, sports and cultural festival, Naat and Qirat competition, debates, jamboree, entrepreneurial gala.

TOURS
RECREATIONAL
Seeking meaningful pleasure is natural to human beings. This refreshes the mind,
lessens the stress, dilutes tension and smoothens our worries. Murree, Sawat,
Kalam and Naraan Kaghan are those beautiful places where the students enjoy,
relax and learn team building through exciting adventures.

INDUSTRIAL
The present era is the age of practical know-how and Superior offers an ample
opportunity for its students to visit diversified industries, top-class business
organizations and provide them the related exposure to observe, explore, and
implement those experiences in their personal and career lives. Our corporate
partners have been generous enough to invite our graduates to get the real feel of
the real environment.

FOREIGN
Superior gives international exposure to students by providing them the
opportunity to study the culture and traditions of foreign countries; we arrange
foreign tours for faculty, staff and students. In the past, many foreign trips to
India, UK, Australia, France, Uganda, USA, Dubai and Turkey have been explored
by our students and faculty. They now not only know the history, culture,
traditions of these countries but also understand the economic and business
model and the inspirational stories of these countries.

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Club and Societies

SPORTS AND CULTURAL FESTIVAL SUPERIOR NIGHTS


Coming together is beginning, keeping together is progress and working together The perfect amalgamation of academics and co-curricular activities allows
is success. The annual Superior sports and cultural festival is a true depiction of students to follow their dreams and speak their heart out. Superior nights give
team building exercise which strengthens the bond among members, when they students a reason to love what they want to do. The mime, singing, acting,
passionately practice sportsman spirit and learn the art of decision making. The dancing, mimickery, and hosting prepares an individual to face the world with
cultural awareness through March-past, stalls, songs and beautiful traditional confidence. Superior nights are those memories which are engraved in the hearts
attires develop a strong link of Pakistani culture. In February every year with of a Superior graduate and we make these nostalgic moments memorable in the
the start of spring, sports festival win hearts with its colorful representation and years to come.
gives a message to the world that despite all odds we know how to celebrate our
freedom.

SUPERIOR TALENT JAMBOREE NAAT AND QIRAT


Jamboree is a real-time platform for students to act their heart out and tell the Souls recognize each other by vibes. Naat and Qirat competition gives a chance to
world out-loud that yes I am somebody! It is an inter-university competition students to purify their souls through participation. Reciting Allahs message and
which is organized in Superior University campus by inviting the willing talent showing love, respect for prophet (PBUH) is a sign of a lively respectful nation. We
from across Pakistan to perform and unleash their hidden potential in front of the believe this spiritualism opens more doors of blessings every year for the superior
society. This mega activity facilitates our students to learn the art of management, family.
develop professionalism, team building and encourage entrepreneurial mindset.

ENTREPRENEURIAL GALA DEBATES AND DRAMATICS


Superior entrepreneurial events empower the students to come up with startups World is no doubt a stage and every story matters but we make sure that a
for putting their contribution in fostering economic activity rather than hankering students journey is filled with optimistic thoughts, transforming souls and
for jobs. Every year this competitive event among students help them to learn, changing mindsets. Superior gives a chance to students discover themselves by
explore and innovate the things which can make key contributions in the lives of involving them in debates and dramas. This platform of debates and dramatics
people. Many of our students have explored their hidden skillset and started their creates the magic and equips our students to handle situations through
small scale businesses by becoming the part of these entrepreneurial activities. negotiations and create a win-win situation.

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Promoting Research Culture in Pakistan
Pakistan is a developing and emerging knowledge economy where higher education is
imperative for both economic and social development. The universities core responsibilities
are to disseminate and create new knowledge and respond to the demands of knowledge
economy. The conventional universities are only focusing on knowledge dissemination; however,
it is Superiors vision to promote research culture in Pakistan. Our distinguished initiatives of
introducing MPhil/PhD programs, organizing international conferences, trainings and symposiums
produce emotionally and intellectually sound scholars.
We believe in making our students research oriented, dynamic and exciting.

Vision Azra Naheed Center for Research


To promote research
culture in Pakistan
and Development (ANCRD)

Mission Accomplishments
To encourage and promote
Annual International Conferences in three major In-time completion of research degrees under
the importance of research areas of Research; Management Sciences, Engi- vigilant supervision of our PhD doctors
and enable transformation
At Superior we make our of hap-hazard thoughts
into unique and innovative

neering, and Medical
Publication of the following five double-blind peer-
reviewed Research Journals at Superior University
Research projects are being carried out at
Superior in collaboration with various national and
international organizations

students think, that's ideas through personal


development, by inculcating -
Campus:
International Journal of Management Research &
Emerging Sciences
ANCRD has proudly obtained membership of
Euro-Asia Management Studies Association
(EAMSA) and also heading towards gaining

why they don't just judge in students the skills of being


creative and innovative with
the belief that there is a whole
-

-
International Journal of Research in Economics &
Commerce
Superior Law Review
membership of European Foundation for Man-
agement Development (EFMD)

new world yet to be explored - International Journal of Sciences & Emerging Tech-
nologies
- South Asian Journal of Medical Sciences

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Promoting Research Culture in Pakistan

Developing Entrepreneurial Strategic Mechanism


To meet the challenging requirements of a paradigm shift from job-seeking mindset to the entrepreneurial ownership,

CMACED Mindset to build SMEs,


the key to economic
CMACED works strategically in the following dimensions.
Education & Training: CMACED emphasizes learning by doing. The competency based framework is resultant of
the continually revising curriculum which is industry driven and internationally accepted. Highly qualified national and
foreign faculty members with entrepreneurial background bring their first-hand experience of establishing business to
development of Pakistan inspire students.
Indigenous training workshops by inviting business tycoons from industry are organized for the prospective potential
entrepreneurs and also for budding entrepreneurs to upgrade their knowledge, innovation and creativity to help them
grow and flourish more.

Young entrepreneurs seek expert advice at CMACED to develop their raw concepts into valid entrepreneurial ideas

Introduction
with detailed feasibility studies, cash flow management and overall resources management.

Chaudhry Muhammad Akram Center for Entrepreneurship Vision


Development is a university-wide initiative with a mission
to build an entrepreneurial mindset and prepare the youths
Developing entrepreneurial Incubators: Students are given business- incubating-facility where they mature their business ideas by
potential of Pakistani youth. using office premises and resources along with mentoring and coaching sessions. CMACED even provides funding
to bring economic revolution in Pakistan through small and for noval ideas and business start-ups. Various business plan competitions are held and students get access to the
medium enterprises. CMACED equips the students with Mission distinguished contemporary entrepreneurial network.
confidence, knowledge and tools to turn a business idea We are committed to develop superior
into a flourishing reality. Throughout the academic year, entrepreneurs by changing mindset of Pakistani Research & Development: Since research is the pre-requisite of effective policy making, CMACED
CMACED organizes series of seminars, workshops and youth from finding jobs to creating entrepreneurial is producing cutting-edge research in the field of entrepreneurship in Pakistan.
frequent mentoring sessions on a wide range of topics opportunities through creativity and innovation. We The director CMACED, Dr. Sumaira Rehman herself has achieved ICSB (International Council of Small Business)
including basics of business, networking, e-commerce, aim to achieve an economically superior Pakistan best research paper award from the United States. She herself understands multiple dimensions of entrepreneurial
and emotional intelligence. Annual enterprise events such by delivering research informed teaching, resource journey and women entrepreneurship in Pakistan. At CMACED under vigilant guidance and supervision, a strong
as Entrepreneurial Gala are also managed by the center. assistance, mentorship, as well as, on-the job research culture is built that monitors faculty research initiatives as well as student-led projects to make them
assistance to budding entrepreneurs. enterprising leaders of the future.

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Superior Split Degree Programmes
Superior Gives You Exposure
A DREAM YOU To meet the immensely challenging academic requirements of the present era
international developments must be kept in mind. This exposure helps in reducing

DREAM ALONE
gaps and strengthening networks. Superior has a keen interest in exploring new
horizons by joining hands with top universities around the globe and proudly offers
Split Degree Programs at undergraduate, post graduate and PhD levels with an

IS ONLY A DREAM. intention to give our students access to the international arena. This Split Degree
Program is a unique proposition to study half in Pakistan and complete the education

A DREAM YOU DREAM


in any of our partner Universities, thus helping students in minimizing the cost & time,
visa processing hassle ultimately getting a guarantee of better academic performance
in Pakistan and across the globe.

TOGETHER IS REALITY The program aims at widening the learning opportunities of our students and give
them a chance to develop competence, which in turn give them the opportunity
to explore new avenues and add value to humanity. It also aims at enhancing the
knowledge base of our faculty particularly through international networking with our
academic partners in the field of research.

70 international Universities
More than 500 Superior Students
studying under Split Degree Program

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Corporate Linkages
with Department of Public Relation and Communication

The contribution of Superior for promoting higher education has been substantial in building
the human capital and has been the need of this era of growth and advancement of our

&
country. Today unprecedented competition of the world puts an ever growing demand on
individuals to have higher level of competence and greater capacity to learn that are the
core exceptions of this growing knowledge economy.

study here Corporate Linkages The idea of corporate linkage is to develop students according to the market need with the required skillset and train
is not about giving up our individuality the corporate world with the latest discoveries and innovations. At Superior, the Department of Public Relation and

go anywhere
Its about realising our Communication (DPRC) facilitates graduates in their job placements, trainings and grooming. DPRC aims to enhance

greater potentials communication and relationship with all stake holders Superior which include Industry, media, faculty, researchers,
staff, students, alumni, parents, visitors, other educators, general public and government leaders at all levels. Besides
developing and maintaining partnerships and alliances with different organizations, industries, corporations and alumni
Superior DPRC has been successful in bridging the gap between academia and industry through identifying the areas of
collaboration, coordination and mutual support.
DPRC is establishing valuable relationships with large multinational as well as national companies to cooperate in a broad
range of areas which includes facilitation in enhancing education of the employees of our corporate partner organizations,
providing them talented fresh graduates for their current and future employment needs and inviting them to enhance
their learning in the training sessions, seminars, workshops, conferences being arranged under the umbrella of DPRC.
Moreover, by arranging events for the corporate and alumni, DPRC has groomed the passing out graduates through
training sessions on Art of Communication and Stepping into the Professional World so that they could match the skills
that are required to be successful in the corporate sector.
Till now, 60 corporate partners have thanked Superior for this learning initiative in creating and maintaining mutually
beneficial ties with the corporate, alumni in order to expand their horizon beyond traditional paradigm. Public Relations is a
natural, essential and recurring element of social interaction and the corporate world. We at Superior feel it as a beginning
of a new era in building public relations and the best of it is yet to come.

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Center for Human Resource
Development (CHRD)
Vision Introduction
Center for Human Resource Development (CHRD) at Superior is dedicated to ensure professional
Contributing towards and organizational development through specialized forums in different categories. The center
Human Resource brings quality human resource development through training and development programs for
Development faculty, staff, students and the general masses. CHRD is committed to enhance individual
potential and align it to the vision, mission and goals of Superior University Campus for the real
organizational development.

Superior HR Forum Superior Marketing Forum


This distinguished forum works on poli- The business world poses new challenges each day.
cies of strategic development of the Professional life has become highly competitive and di-
corporate sector. We feel that besides versified today.
imparting knowledge, skills and abilities To prove oneself a successful professional, one has to
to our students, it is our social responsi- face the existing tough realities, and here comes the role
bility to add value to the working lives of of Superior Marketing Forum that prepares and develops
corporate professionals. This knowledge you to learn more.
sharing forum provides authenticated Superior Marketing Forum aims at developing beneficial
knowledge and experience to all heads relationships with marketing professionals from credible
MASTERING of departments, supervisors, executives,
students and those who look forward to
making a difference in their lives.
companies. Seasoned professionals are invited from dif-
ferent industries to share their strategies of generating

THE ART OF WINNING


higher sales, acquiring new customers, extending con-
These sessions are conducted by the top tinuing relationships with current customers and building
most trainers, renowned practitioners influence among prospective partners.

IN THE COMPETITIVE
and corporate HR professionals. The
topics chosen in these forums mostly
have relevance with the best local and

CORPORATE WORLD! international HR practices.

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You cant connect the Superior Convocation & Alumni Association
dots looking forward;
you can only connect
them looking backwards

CONVOCATION
Convocations mark the capstone of an amazing journey of educational obligation. This long awaited growth-dream of
your parents, who always cherish to see you excelling in life, comes true on the convocation day. This is when you get
certified for becoming learned, educated and qualified to step into professional life proudly. The grand event of receiving
your well-earned degree has to be enjoyed and celebrated whole heartedly.
Convocation day mark an absolute combination of your lifetime memory filled with fun, emotions and tears. The
convocation gown, rolled degree card and the overall ambiance in itself is the most precious accomplishment.
Superior Convocations are unmatchable in the overall objectivity of celebration, creativity and festivity, of which our
students are dreamers and the alumni are still nostalgic.
At Superior, your academic achievement is celebrated on the convocation day in an ambiance of grace and grandeur.
The daylong event mark two sessions, one being the informal and the other being formal session.
In the Informal session, students exhibit their creative selves by paying tribute to university life through live performances,
songs, pictorial exhibition, speeches and different skits. This lively session fulfills every heart with passion and emotions
while bidding good bye to the precious memories of this remarkable phase of life.
In the formal session however, his Excellency, the honourable Chancellor and the Chief guests address the students to
give them an advice for leading their lives professionally and tips to become blue-eyed of their respective industries for
an emotionally and professionally successful life ahead.

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OUR ALUMNI OUR IDENTITY Superior Convocation & Alumni Association

Hamza Amin Chaudhry Shakeela Qureshi Tauseef Iqbal Bilal Dost Usama Waheed
Recruitment Specialist
Pilot-First Office Manager HR Assistant Director Group Commercial Analyst
Sidra Medical & Research Center
PIA (Pakistan International Airline) DWP Group ATCO- Civil Aviation Authority Digicell- Jamaica
Doha Qatar

Staying connected to your basics is a dream that every graduate cherishes at heart. The moment when you
graduate from the university, you feel accomplished but nobody can actually deny the heavy heart while leaving
your loved place. To wrestle with academic challenges and living with lively friends is all what will be remem-
bered.

At Superior, we have proudly produced hundreds of thousands of alumni, majority of whom are serving in top
companies in the country and overseas as well. Our alumni are creating a difference in their respective indus-
tries and maintaining their identity of being Superior through the values inculcated in them. The presence and
brilliant performance of Superior graduates in the public and corporate sector indicates that our students are
indeed emotionally intelligent and equipped with excellent professional skills, attitude and knowledge. To help
our present students get benefit from alumni, frequent seminars, forums and recreational events like annual
dinner and tours are arranged. At Superior, we honour our alumni as our identity with pride.
Muhammad Sultan Awaisi Asim Amajd Atif Saleem Sheikh Muhammad Yousaf Siddiqi Haroon Samad Superior Alumni Association is therefore created as a platform to develop a connection with your identity for
Oracle Consultant Head of Human Resources Key Accounts Director Head of Corporate Sales Director years to come.
KPMG - Abu Dhabi Agrow Pvt Ltd Huawei Technologies Ruba Digital Big Bird Group- Entreprenuer

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Community Service through
Social Action Programs
Vision
I ALWAYS WONDERED Developing citizenship behavior in
Pakistani youth
Introduction
WHY SOMEBODY DIDNT A strong sense of contribution towards social responsibilities can revolutionize
the progress pace of developing nations. At Superior, it is learnt by heart that
DO SOMETHING ABOUT Mission we can practically contribute for community development and upgrade the lives
of the underprivileged.
THAT, THEN I REALIZED Superior Center for Community Services
(SCCS) is committed to enhance the Superior Center for Community Services (SCCS) is providing an opportunity
I WAS SOMEBODY citizenship behavior among students for our students to explore local communities and help resolve various types of
issues prevailing there.
in particular and masses in general by
spreading awareness and practically Under the guidance of experienced teachers-cum-trainers, detailed studies
engaging masses to contribute in social are conducted for complete need-analysis, and according to that, systematic
action programs for a prosperous community development projects are designed and executed. At the same
Pakistan. time, leadership skills are imparted to the students so they may act as decision
makers and concerned citizens for the betterment of others.

Accomplishments
Superior Center for Community Services (SCCS) has successfully completed 88 projects of Community Outreach Programs
and Community Services through Civil Engagements. The prominent ones include:

KOSHISH: Cleaning activity & waste management containers placement in Arain village
FAHAM: Awareness campaign, seminars in schools to impart knowledge about need of removing air and water pollution.
KARWAN: Three activities were done under this project i.e. Micro-financing for 10 poor individuals, Science Lab development
funding for a High School, University fee provision for two orphan students.

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Our standards have
to be higher than Support Mechanism
anyone else because
we are the standard of
everyone else LIBRARY
A library is an integral part of any educational institution. Library at Superior has congenial and peaceful environment and is equipped
with:
Thousands of books on different subjects from commerce, business, management, IT and computer science, medicine,
engineering to the arts and literature
Reference & research materials
Local and international journals, newspapers, magazines and different periodicals
CDs and DVDs on different documentaries and branches of modern knowledge
Online catalogues and E-library facility connected with HEC

MEELAN CAF
Superior, Meelan Caf is a place where you build the best memories while relaxing and enjoying sumptuous foods of different
cuisines.
The student get-togethers, birthdays and success parties are all catered here.
The friendly staff, clean environment, LCD screens and latest sound system makes it the best place to enjoy and study.

SUPERIOR HOSTELS
Superior Hostels are designed and maintained to provide students with a homely feeling and comfort. Hostels for students are
available within the University Campus as well as in the nearby vicinity.
Separate on-campus hostel facilities for boys and girls
Spacious, homely and secured hostels around the University
24/7 food, electricity and clean environment
Healthy and delicious mess
Airy rooms and dormitories
Big wardrobes and comfortable furniture

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Rewards & Awards

BOOKSHOP STUDENT OFFICE REWARDS & AWARDS STUDENT EXCELLENCE AWARDS


Superior Bookshop is serving students routine Motivation is what gets you started. The Superior The importance of appreciating and rewarding the Determination, Effort and Practice Are Rewarded With
academic needs. Students studying in different Student Office is an important part of every students distinguished achievers is our hallmark. Superior Success
disciplines can easily avail themselves with: life. This central body acts as a bridge between initiates prizes and huge rewards to motivate its top Encouragement leads to recognition. A pat on students
Textbooks related to their syllabus students, management and teachers. All students ranking students, faculty and managers. Our inspiration back make them feel that they are moving in the right
Study packs prepared by the competent faculty related affairs have to be addressed through this office. Man gets whatever he strives for is totally engraved direction towards their dreams. The hard work is paid in
Notes and key books It simply tackles, understands diversed emotions and in our mission to appreciate and applaud the Superior form of waivers in fee, concession & tuition just making
Notebooks and photocopies comes up with new technical solution. members for their extraordinary efforts. them feel that the Best is always appreciated.

SUPERIOR TRANSPORT JOB PLACEMENT CELL FACULTY AWARDS AWARDS FOR SEMESTER PROGRAMS
This spiritual profession considers appreciation more Gold, Silver and Bronze medals to the overall toppers,
Transport facility is provided to students on affordable DPRC is grooming our future graduates on entering the
than any reward. Superior applauds and salutes the with Cash prizes to the first three position-holders in
price. The Superior fleet is: corporate world with confidence through a well defined
teachers who despite all odds are destined to change every semester are a sign of how we develop our heroes
Well defined routes touching all the corners of the skillset. It is also facilitating the graduates in finding their
the future. A Superior teacher inspires through his and create values in their lives.
city dream jobs which will prove them as assets for their
knowledge, character and skills. Best Student Award, Special awards for toppers. Best
Efficient, comfortable and in-time facility of pick & relevant industries.
All these awards make our teachers real Superior Student Voice Leader of the month/year.
drop
Trainers & Mentors.
Peaceful and clean environment in the buses and
Best Personality Awards
coaches
Best Performer of the Month/year
Umrah Ticket
ENGLISH LANGUAGE CENTER FIRST AID Chairmans Special Car Prize
We at Superior believe that learning does not end in Safety is 20% common sense, 80% compliance. This
classroom. The environment of imagination through
language enhances learning spirit because it influences
first aid availability in superior creates a best blend of ADMINISTRATIVE AWARDS
understanding with practicality. It is the Superior team that has always created miracles. This is primarily because we appreciate, applaud and accept the hard work, dedication and
the way we think. English is a universal language and is
the best way to communicate. We make sure that our honesty of our team members and the best resource gets the award for their sleepless nights and toil. The administrative awards aims to identify a
students become master of this language because if we real leader and the announcement is made keeping in mind the impact of work, creativity, contribution and sense of purpose on assigned targets.
want to change the system we should be in it to win it.
Our english language support program develops through
extra classes, reading, mentoring in assignments, and
unique presentation skills. This helps in creating better
understanding of language and empower our future with a
weapon which can make them invincible.

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