You are on page 1of 4
THESIS MARKING GUIDE Key items Tse Cos ects A. FORM OF THESIS 1, The overall 2. Cover a title page Es cot Not count 3. Acknowledgment a 4 Table of content, i | Table of graphs or illustration it Not count _| B. CONTENT ne ‘THE THESIS | i © Summary of your business idea. © Focus on your experience and background as well as the decisions that led you to start this | | Exect i (Abevai). demands. Find out the gap of | RES 601 ates a || the market that you can provide. | | * Summary of the most important ideas of your | business plan z a (Co-'y.La ‘O.LA\ ‘sontou09g, (sioyyadaTos oy areduos) sanmaduroo sofect amok aquosep pur Ap ‘ABoyens ssouisng oT = 10-8) StOaRy auIqUIOD “aaoge siskjeue eeroyat 09 pawax aq 01 aavY SOSsOEAEON. 2g supuans omy Te yemp SION “ssosN anof Jo sassaunyeons pue sqpSuans ssaulsng 1nof 30 (‘a9 ‘siaioas ‘quowisftyuvur ‘Ssosnosor wean“ £09 LOW | “Toypur syonpoxd i £40 “HOrSSTHY * HoH fryssoumo ‘onedo| ‘auTeH ) ATeuMEMS AueduoD ssausng sip uers 01 as00y9 Nok Wosees aU, tedonemioimn) To9 OO Sse010503[OUsD}H a) JO, a “(eas feuoweusan suoinedttoo arp Jo | TPIDUEIEA) p99 NTA | 01 paxeduios saonsiayIp ae croc “Crsusaa | pue sionpoid ino Jo siskyeue poopy sisfteuy roe TL seideq 2y s20t0 5) #09. LD, “ssousng nok Banoo siojoxg wowsonIAND [eUID}L] 0 (euosxo 01 ps zy sorunyzoddo 24 “nok yo sieaxp pu sonnimaioddo Ap - | OS suonautey uenapor somo 10 (soazoa | s*PTaLSaa) pou amy Addo wea NO, 6 ssousng mos Bumnoagje sore wWauIUOMLAUD feUIOIX © "stsdjowo jwourcorato ssousng, (eva Kiepu0299) 109 Sane So as Sec neal Cama Gin IED "SEM - MUO ‘UMOpAvONE LOAN) $09 LOW ca “ys of aumpour, "ara aii mox wr possaAS 409 LOW €09.L9W | aoa nox yn sapeas amp sou st ot ty sopea1 a wononponty [sade Market survey: exploratory market survey or/and secondary data analysis to determine market trends Chapter ILL. Implementation plan (customer demographics, preferences and/or buying | RPS 601 behavior) ‘+ Market STP : Segmentation, Targeting, and MET OL Positioning a Marketing & sale plan: © Marketing: Apply 4P or 7P model to build your | marketing strategy. Customer service policy; CRM; supplicr service; web strategy. Marketing budgets ‘MKT 601, MCO 607 ‘© Sale: sale strategy and sales bu Management & Organization © Operation pl description of the process for jonents, Production/operation budgets. © HR plan: brief description of roles (wi rnumbers and proposed salaries), recruitment and training, policy and welfare, HR budgets. “0 Orga and processes for internal comm MGT 604, MGT 603 MGT 601, MGT 602 Risk management © Identify the risks that your business may MGT 603, MGT 604 + Sisiinabie Developme Lang tm sues a Legal: which laws are applied to your business Farner | Mor 602, MGT 606 © Ethical: what is your organization culture? What are your core values? © _CSRactivities 20-29 oo 08-05 TWLOL WaNOD ON ~ Sapa wn0930N | Sophie spIEpUNS VAY Seu i uuyjd ssauisng amok yo Auqiseay ayy aronyeAs, a S zl 109 SRT ea He woysnjat0, roofoad ayp yo woenyeast « isso AyAnIsOS « quamarers sso1 79 10d + (pong ¥onq-heg pue wul ‘AdN Bupnjouy) Mops Yseo paitnossiq, « WomayEys Duos] + st zs 109 DOV “109 NIL (pesmbor weyg qerouwurg “Az aiden sy wo] sf) asuadxs wars] 7p aynpeyss Buipuny urjd uonetoaidap 7p xode) + asuadxo uonmnstunuipe 29 soto ‘Buoy 4809010} PIOS SPo0D Jo ISO) & uondunssy 6 uownsado Jo s1vak 60 1809] ww 10y aq rsnUU ssKpeuE puE siadpng MoI2g BL

You might also like