CTEC MEDIA PRODUCTION TALK & MUSIC RADIO PRODUCTION

Radio Analysis

Radio Station: Heart FM

Type of station: Pop/Hot AC

Types of programs
A range of programs varying from different presenters in
specialized regions.
Heart London: Toby Anstis, Matt Wilkinson, JK and Lucy
Heart 80s: Plays mostly music from 80s
Quiz Special Programs: Guess the celebrity
Heart Extra: A collection of music from all other heart radio
stations.
Target Audience (How does the report address its audiences
primary & secondary)
Target audience ranges demographically between aged 24 to 44
female dominant. Also appeals to a secondary audience of
families and kids.

Construction of Broadcast (Codes & Conventions e.g. Market Share & Ratio of speech to music
presenters, language, accent, types of stories etc.) Currently has a market share of 3.5 %.
Convention of Heart FM include: Jingles, weather news, adverts, 10:90 speech to music ratio.
competitions, informal casual language register. Consisting of adverts lasting up to a minute long.

Radio Analysis

Radio Station: Absolute Radio

Type of station: Rock/alternative indie

Types of programs Target Audience (How does the report address its audiences
Breakfast show 6.30 am to 10 am primary & secondary)
A variety of music played throughout the rest of the day including Target audience demographically aged between 18 to 50 years.
60s, 70s, 80s, 90s, and early 2000s, as well as classic rock. Secondly, aged 70+ male and females.

Construction of Broadcast (Codes & Conventions e.g. Market Share & Ratio of speech to music
presenters, language, accent, types of stories etc.) Has a market share of 1.9 %.
Absolute Radio consist of a variety of conventions similar to Speech to music ratio of 20:80.
Heart FM including: Jingles, weather news, adverts,
competitions, consultative language register, as well as
interviews.
 CTEC MEDIA PRODUCTION TALK & MUSIC RADIO PRODUCTION

Radio Analysis

Radio Station: Gold

Type of station: Classic

Types of programs
Unlike other radio stations such as Heart FM, as well as Absolute
Radio.
The radio station mainly has one program that plays music from
classical 60s,70s,80s and 90s music.
Target Audience (How does the report address its audiences
primary & secondary)
Target audience ranges demographically towards the older
generation of aged 50+ with the majority born between the
1940s and 1960s. Secondly, audience aged 30-40 for nostalgia
purposes.

Construction of Broadcast (Codes & Conventions e.g.
presenters, language, accent, types of stories etc.)
Convention of Gold include: Jingles, voiceovers as well as silence
at the end of each show, formal language register and tightly
scheduled.
Market Share & Ratio of speech to music
Currently has a market share of 1.1 %.
05:95 speech to music ratio.
Consisting of adverts lasting up to 30 seconds long.

Radio Analysis

Radio Station: Capital Xtra

Type of station: Rhythmic Contemporary

Types of programs Target Audience (How does the report address its audiences
Similar to other radio stations Capital Xtra has multiple programs primary & secondary)
hosted by different presenters that appeal to a different target Target audience demographically aged between 18 to 50 years.
audience. This includes different programs that play only music Secondly, aged 70+ male and females.

Construction of Broadcast (Codes & Conventions e.g. Market Share & Ratio of speech to music
presenters, language, accent, types of stories etc.) Has a market share of 5 %.
Conventions of Capital Xtra include: Direct speech to target Speech to music ratio of 30:70.
audience, features lots of presenters, informal casual language
register.