DOCUMENT OF ANALYSIS

OF
TRANSCENDENT GRANDUER
FOR

MASFA 2017
PARTICIPANT: MUHAMMAD AISAMUDDIN BIN JULAIHI

NO. PARTICIPANT: 1780 MW

IC. NO: 930522-13-5617

CONTENTS

No. Titles Pages

1 THEMES: SONGKET TO THE WORLD 3

2 SPONSOR: MANANG SONGKET 4

3 INSPIRATION: TRADITIONAL MALAY HOUSE 5

4 CONCEPT: SYNTHESIZING SONGKET WITH MODERN - MALAY 6

TRADITIONAL FUSIONS OF APPAREL

5 COLOURS: DARK BROWN + MAROON 7

6 COLOUR FORECAST 8

7 TRENDS 9 - 11

8 TREND (CHOSEN) 12

9 1 ST IDEAS: SKETCHES 13 - 18

10 MATERIALS 19

11 TECHNICAL DRAWING 20 - 22

12 SUBJECT MATTER SKETCHING 23 - 24

13 FINISHED PRODUCTS 25 - 27
THEME
Songket to the World

Songket is a piece of magnificent traditional Malay fabric that belongs to brocade family of
textiles. Majestically hand-woven by local women in silk or cotton threads and using gold or
metallic threads to form a songket patterns using high skill traditional weft techniques called
menyongket. In Malaysia, songket is normally made for use during ceremonials functions.
This could be the reason why the usage in songket is limited due to its high values. By the
remarkable ideas of organising songket project as known as Malaysian Songket Fashion
Awards 2017 (MASFA17) is a suitable and relevant project as it preserves and promotes
songket to the world.

MASFA17, a brilliant and astonishing competition to give platform of opportunity to all

Malaysian young fashion designers and fashion students to present their new ideas and
creativity to transform an exclusive Malaysian Songket into something wearable and
marketable. In addition, this event indirectly will become an heritage preservation project
and gives songket a new zest of life not only in Malaysian fashion industry but international.
SPONSOR
Manang Songket
Appreciations to the sponsors especially to Manang Songket have sponsored for my
collection. Each finalists were given various Songket designs in how the designers interpret
their creativity and wisdom to create a new life of fashion style from Songket.
Manang Songket Sdn. Bhd. is owned by its managing director, Wan Manang bin Wan Awang.
Located about 5KM from Kuala Terengganu Town, Manang Songket has bloomed from a
small, cottage industry operation into a business spreading its wings all over Malaysia and
journeyed as far as Brunei and Singapore.

At a time when few people saw the prospects of a hand-made songket business, this former
technician defied the odds and built an empire based on Terengganu's best fabric dubbed
Manang Songket. With only a secondary school education, Wan Manang Wan Awang
entered the working world as a Public Works Department technician in the 1970s but soon
realised it was not his calling.

The 57-year-old said making songket was initially just a hobby as he often watched his
mother and grandmother make them using an old songket-making machine, but things
changed when he realised he could build on the family legacy.

From his humble home in Durian Burung here, Wan Manang worked tirelessly on the loyal
songket-making machine, which he dubbed Kei-Tenunan until the name Manang Songket
became a household name not only to the locals but even to people outside Terengganu.
Manang Songket's customers now consist of people from all walks of life, including public
figures such as Malaysian diva Datuk Siti Nurhaliza and members of royal families.

Even after achieving success, Wan Manang is still hands-on in the production process as he
inspects every single piece to ensure its quality while spending many sleepless nights
innovating new patterns of songket.

After three generations of songket makers, Wan Manang hopes to pass on the legacy to his
son aged 20, and two daughters aged 22 and 26. He also hopes to penetrate the European
market and ensure the important cultural heritage becomes popular globally.

Every product that being produce by Manang Songket was put under the brand name called
WANMAS.

Manang Songket Gallery opens from 9.00 am to 5.00pm. Kindly call 09-6231112 / 019-
9564112 for appointment.
 INSPIRATION
Malay Traditional House

Rumah Melayu or Malay House are traditional dwellings, originating before the arrival of
modern and foreign influences. This subject matter has chosen as inspiration for the
collection. This traditional houses were constructed and designed by the indigenous Malay of
Malay Peninsula, Sumatra and Borneo. The innovativeness of local creativity on their ideas on
carving patterns and architectural forms, such as tropically-suited roofs, harmonious
proportions and decorative carven elements.

A Malay traditional house in Kedah, adorned with distinctive carved panels of the northern Malay
peninsula. (Wikipedia Source)
CONCEPT
Synthesizing Songket with Modern - Malay Traditional Fusions
of Apparel

The idea of fusing the Art of Malay Traditional Architecture and Synthesized Modern
Malaysian Songket Apparel, has given an aspiration for making this unbelievable kind of
concept. Choosing the Menswear Category, came with the concepts and the Malay
Traditional parts of garment become the uniqueness for this collections such as designs of
necklines, slits, silhouettes, etc.

Malay Songket

Malay clothing neckline design called as Cekak Musang collar

Modern clothing parts

COLOURS
Dark Brown + Maroon
The colour swatches for this collections was two dark colour pantone such as dark brown and
maroon. Imitating the colour of woods of the Traditional Malay Houses, Dark Brown was
picked as main colour. As for Maroon colour, it was picked to represent the favourite colour
in Malay culture as it called in Malay language as merah darah ikan has been used by many
local traditional artist.

+
COLOUR FORECAST

www.FashionWebGraphic.com source

Fashion Colour forecaster common with the colour choose in this collections
TRENDS

Couture Hikers

1990s Streetwear
Broad Shoulder

Business Class
Red

Normcore
TREND (CHOSEN)
Brocade Decade
1ST IDEAS
Fashion sketches
Sketches 01
Sketches 02
Sketches 03
Sketches 04
Sketches 05
Sketches 06
MATERIALS
FABRIC

1. Como Crepe

2. Japanese Cotton

3. 100% Authentic Songket Fabric sponsored by Manang Songket

Fabric Samples
TECHNICAL DRAWING
Design 1
Design 2
Design 3
SUBJECT MATTER SKETCHES
SUBJECT MATTER SKETCHES
FINISHED PRODUCTS
DESIGN 1
DESIGN 2
DESIGN 3