Founder of ZingFront: As the only Chinese star of the Facebook convention, what

have we done right?

"ZingFront provides SaaS, a high-quality 3D video production tools which can help
advertisers effectively minimize the cost: UnrealFront tools from ZingFront can create
better ideas for their Facebook advertising...... Yeah, right. I can't believe I'm going to put
these concepts together - high quality, 3D video, simplicity!"

In the just concluded 2018 Facebook Global Partner Summit, Diana Williams, the
product group director of Facebook introduced ZingFront in this way. In this
conference, Diana introduced altogether four pioneering creative marketing companies to
the world with ZingFront being the only Chinese company. What's the charm of
ZingFront that enables it to be praised by the world's largest Internet giant?

Status Quo of Video Marketing at Home and Abroad

The overseas game market has always been dominated by video ads.
But at the same time, on the one hand, the long period of video advertisement production
makes advertising require a lot of resources and waiting; and during this process, it's very
easy to derail the market; on the other hand, the high cost of millions of dollars of video
advertisement production causes manufacturers to bear plenty of risk during the
marketing. With the reduction of site traffic and the popularity of wireless networks at
home, it's foreseeable that video advertising will also become future mainstream form of
advertising. Under such circumstances, the existing video advertising production
obviously cannot meet the market demand, thus quantitative production will become just
needed.

Adherence to Produce What Is Needed by the Times

Zhao Xiuwen, founder and CEO of ZingFront, said that to find solutions for these
problems is what ZingFront has been doing. In the 2018 Facebook Global Partner
Summit, UnrealFront, a Zingfront product strongly recommended by Facebook,
successfully broke the technical limitations of existing ad video production technologies
with its combined technologies of 3D and the Internet, thus creating a whole new
technological field. UnrealFront has successfully simplified a large amount of work in 3D
video through technology cloud platform so as to realize the quantitative production of
3D video advertising. It has Completely subverted the traditional mode of video ad
production: video ad production has been most criticized for its longer production cycle.
UnrealFront will greatly reduce the process through modular form, thus sharply
shortening the time cost, which will allow advertising to be more time-efficient and of
high-quality. At the same time, it's also helpful for manufacturers to conduct cost control.
Huge production capacity and convenient upgrading have already attracted many
first-line game companies at home and abroad to adopt UnrealFront in video advertising
production.

Staying on Track and Focusing on the Achievements

Why would ZingFront receive an invitation from Facebook to become the only
Chinese star in the Global Partner Summit?

Zhao Xiuwen: Facebook Global Partner Summit in 2018 will showcase the latest
technology in the world, which will impose quiet strict standards on the selection and
exhibition of scientific and technological products. Dianna Williams only demonstrated
four business partners (Improvado, Sellsuki, ZingFront, Leadsbridge) at the Summit in
front of thousands of people, ZingFront being the only Chinese tech company.

We believe there are two core reasons: on the one hand, we have created the world's first
cross-border product, which has integrated 3D technology with the Internet in an
unprecedented manner throughout the video production. The innovative process-oriented
production has the privilege to become the so-called black technology; on the other hand,
Facebook's global advertising market has increasingly relied on video ads, which enables
video to become a necessity, thus its craving for tech companies with efficient video
production technologies. Against such context, it's a great honor for our UnrealFront to
be presented at the Summit.

This also marks another form of our Chinese company's going out strategy in the Internet
field, the Video Cloud.

What kind of a team are you? Why did ZingFront want to develop this video
production product, the UnrealFront? What types of users does it focus on?

ZHAO Xiuwen: ZingFront's team members are from Baidu, Ali, Facebook, Dorman,
App Annie, etc. who are cross-border leaders in areas like data, machine learning,
computer vision and advertising. Over 70% of team members have been engaged in
technological research and development. The team, full of technological geeks spirit,
compete in studying and solving technical problems everyday. In fact, the video black
technology which has amazed the whole world had almost aborted. With the huge
amount of engineering work for systematic R & D in 3D video production, there were
altogether hundreds of thousands of lines of code during the release of product 1.0, which
has been a daunting challenge for all engineers involved. Behind innovation and
cross-border creation, there is the courage to tackle challenges, to overcome the
impossible and to march ahead with no turning back.

The origin of the product is also in line with the founding aspiration of ZingFront. At the
beginning of our creation, we decided to engage in the production of technical SaaS
products which we are good at so as to pioneer into the advertising field. Throughout the
market research process, we found that video advertising is the global trend of mobile
advertising. The demand of advertising market lies mainly in intelligent delivery,
advertising materials and video production. We spent two months visiting nearly 20 game
distributors who have expanded their businesses overseas and found that the biggest
bottlenecks in advertising video production are as follows: rigid forms in traditional video
production with hardly no change over the past several decades, several months even half
a year long of schedule and expensive cost of up to millions of dollars. The reality on the
demand side is that they really need to produce several dozens or even hundreds of
videos in a very short period of time (such as within a month or even a week) so as to
select the best products. An advertising video that really touches the target users can
attract more users to buy and save a lot of unnecessary marketing costs at the same time.

For sharp contradiction between the whole market demand and the supply end, we
decided to develop UnrealFront products, which could subvert the entire traditional video
production process so as to help market teams deliver high-quality video advertising
through semi-automation, thus greatly enhancing the production efficiency and lowering
production costs.

As the first to eat crab, what have you done right?

Zhao Xiuwen: The whole product could be gradually recognized by the market and got
the recommendation of giant Internet companies like Facebook, during which of course,
there are many hardships.

Let's not talk about what we did right, instead we should talk about what we were missing
at first.
- I did not expect the workload of the whole system to be so heavy, so at first, we were
optimistic about the overall schedule; then we sped up talent recruitment and solved
difficult problems step by step.
- I did not expect the technical requirements of the model to be so high, so at first, we did
not put enough technology and art; later we paid special attention to tackling relevant
problems and achieving further development.
- I did not expect the details of 3D technology and the talents for algorithm to be
insufficient, so we have derailed for quite some time at the beginning; later we faced the
status quo and developed our own talents.

If there are anything right, it must be that we have endured the temptation, stayed on
track and focused on the achievements.

Quantization of Video Production: to make a 3D Advertisement within 10 Minutes

At present, overseas video ads are very popular. For video game companies, how
often do they change the video advertising materials? How long is a video
advertisement valid?

Zhao Xiuwen: On the one hand, there are differences in the frequency of video material
replacement in different channels. For example, it's faster for Facebook to update its
materials; in general, video replacement will vary from a week to a few months. A good
video can be used repeatedly in different channels for more than a year. On the contrary,
for a bad video, once found its effect is not good, is always facing the adjustment of
going offline.

On the other hand, it's important to find a good creative point of view through rapid
production, quick trial and error correction; good video ideas are constantly evolving and
continuous optimization. Behind every good video material there are always dozens of
video ideas.

What are current ways of making video ads? What has been simplified with
UnrealFront? What are the typical game company customers at present?
Could you illustrate how much time and money one of your client had put into
during the production of a video ad?

Zhao Xiuwen: You can log into our website to see video cases generated by our system
automatically.
It will enable ordinary users to make a sophisticated video within 10 minutes because the
technical cloud platform has done a lot of automation work, including 3D modeling for
character bones, material rendering, action expression, lighting photography, special
effects synthesis, cloud GPU, etc. Compared with the traditional 3D video production, it's
fair to say that this is unimaginable simplification.

Our clients cover advertising platforms and game distribution teams of all sizes. Our team
members can use UnrealFront to move the whole production process online and create a
script through selection of scenarios, figures and behaviors. Then they can render
production of the script in the cloud and complete rendering within 5 minutes to create a
finished product.

As you can see from this product demonstration video, it takes just a few hours to
become familiar with the product.

What are the main features of UnrealFront? Can you tell us?

Zhao Xiuwen: UnrealFront can produce all kinds of game video ads, AR creative video,
corporate promotion video and e-commerce brand video.

The main function is to produce works according to scripts in the cloud and in the video.
Simply, it's to combine scenarios, figures, and behaviors.

Specifically, it's to combine 3D scene operation, figure model, action behaviors and
speech expression, integrate the lens, filter, special effects and green curtain and adopt
animals, vehicles and weapons. Then, it's to connect all these elements together through
automation to create a script.

A case in point would be the script of two man fighting.

Choose a classic terrain and two heroes, then let the hero attack with long-range effects,
select the action of the running up to chase each other and apply weapons for close
combat.

The Ideal Seesaw to Realize Balance between Professionalism and Practicability:

Personalized Customization

So far, there are plenty of libraries for scenes, actions and roles in UnrealFront,
including rendering and lens templates, but it seems that these are not enough. How
does ZingFront look at this issue? How will UnrealFront expand its material
libraries in the future?

Zhao Xiuwen: Actually, we have a multi-subject and multi-style character library,

abundant scenes and special effects, over 10,000 levels of action library and nearly
perfect lens settings which can be comparable to movies and TV shows (such as
following, fixing, path and multi-target cameras). Through the combination and
adjustment of various elements, it can deliver up to hundreds of millions of videos with
different plots and styles, which should be enough to meet the needs of the vast majority
of our customers.

In addition, we support the import of 3D character models and scene models in a variety
of formats, including the import of characters with specific actions; this will allow
customers to apply their own private model and various cloud abilities, thus enhancing
the production efficiency and maintaining the exclusiveness of IP and featured videos.

More importantly, we are adding high-quality characters, animals, action and scene
models everyday, allowing users to have more and more stories and scripts.
Many games have their own unique heroes and scene characters, and even very
distinctive weapons. Currently, UnrealFront is the template in video production.
How could users customize their video so as to make it more personalized design?

Zhao Xiuwen: Yes, every company wants to make unique, personalized video. On the
one hand, we provide a large number of mass actors and classic scenes, and on the other
hand, we allow customers to have exclusive private role models. We also have several
partner companies specialized in model production and model art companies who provide
long-term cooperation, discount and customized services.

In addition, UnrealFront has powerful video production capabilities with fool templates
and more powerful, free-play mode of video production capabilities, namely: free
imagination of users and the convenient delivery of stories.

In game advertising, the rendering effect is very important for different art styles
which can effectively express the atmosphere of the game. UnrealFront possesses a
more realistic rendering effect, including light effects, depth of field, global
illumination, more personalized lens action, all of which seems couldn't be adjusted.
How do you see this problem? Do users have to make a choice?

Zhao Xiuwen: This is a very professional question. That's true. Lighting, depth of
field, rendering, global illumination, lens, etc., all are technical terms in traditional
production, which can only be produced by professionals.

Now with UnrealFront, it's easy for ordinary users to master these skills. Because behind
the product there is a professional technical team with 50 people and a professional art
team with 20 people who have uploaded a variety of professional capabilities and
rendering calculations to the cloud so as to make it easy for ordinary users to apply in a
short and convenient manner.

In other words, in order for ordinary users to quickly handle the tool and become self
-directed directors, the system platform has done plenty of professional, systematic and
technical algorithms work behind the scene.

Just cite a few examples:

I can produce the video effects of hand shaking and following of the depth of field
without knowing the Path Bayesian algorithm and physical dithering algorithm of the
camera.

I can create videos with different stories under varied weather, climate and rendering
conditions and artistic styles without knowing the weather simulation, color reflection
through light baking, rainwater and snowflake technology.

I can create lifelike virtual character behaviors without knowing facial expressions,
character skeletons, fabric dithering and physical collision algorithms.
We have found a way to select products and maintain balance between practicability and
professionalism, between ordinary users and professionals.

Finally, thank you very much for the trust and support from our media friends, the team
and our friends. We are also looking forward for ZingFront team to make greater
achievements in the global market.