Professional Documents
Culture Documents
Communication Context
1. Physical Context
2. Cultural Context
3. Social Psychological Context
4. Temporal Context
3. Channel
4. Receiver/Interpreter
5. Context
a. Physical Context
b. Social Context
c. Cultural Context
d. Psychological Context
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e. Historical context
6. Noise
a. Physical Noise
b. Psychological Noise
i. Internal Noise
ii. Semantic Noise
7. Feedback
a. Who
Meaning: The Communicator or Sender or Source of the
Message
Analysis: Control Analysis
b. Says What
Meaning: The Content of the Message
Analysis: Content Analysis
c. In which Channel
Meaning: The Medium or Media
Analysis: Media Analysis
d. To Whom
Meaning: The Receiver of the Message or an Audience
Analysis: Audience Analysis
e. With What Effect
Meaning: The Feedback of the Receiver to the Sender
Analysis: Effect Analysis
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a. Sender
b. Encoder
c. Decoder
d. Receiver
e. Noise (external noises only)
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h. Medium
i. Noise
Main Concepts:
a. Field of Experience
b. Context of the Relationship
c. Context of Social Environment influencing the field of reference
d. Use of metaphors
e. Mental models
Advantages of Schramms Model of Communication:
a. Circular communication both parties can give their opinion
b. Dynamic, ever-changing model helpful in general practice
c. Sender and receiver interchange both r active
d. Semantic Noise helps in understanding problem that can occur
e. Feedback to know if the message is interpreted properly
f. Concept of Interpretation
g. Field of Experience helps to understand
h. Concept of context brings change in message value
Disadvantages of Schramms Model of Communication:
a. Cannot deal with multiple level of communication, complex
communication
b. Only two sources communicating, many sources complicates the
process
c. Message sent might be interpreted differently than intended
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Four Components:
a. Sender
Communication Skills
Attitude
Knowledge
Social Systems
Culture
b. Message
Content
Elements
Treatment
Structure
Code
c. Channel
Hearing
Seeing
Touching
Smelling
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Tasting
d. Receiver
Same as the sender
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Facilitation Communication
1. Have a positive attitude about communication.
2. Work at improving communication skills.
3. Include communication as a skill to be evaluated along all other
skills in each persons job description.
4. Make communication goal oriented.
5. Approach communication as a creative process rather that
simply part of the chore of working with people.
6. Accept the reality of miscommunication.
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