The Association of Business Executives

QCF

Enterprise Start-Up
Tuesday 9 June 2015, Morning

1. Time allowed: 3 hours.

2. Read the instructions at the top of each section carefully.

3. Follow the recommended timing guide for each question.

4. No books, dictionaries, notes or any other written materials are allowed in this
examination.

5. Calculators, including scientific calculators, are allowed provided they are not
programmable and cannot store or recall information. All other electronic devices,
including mobile phones, are not permitted.

6. Candidates who break ABE Examination Regulations will be disqualified from the
examinations.

7. Question papers must not be removed from the examination room.

Structure of paper: Answer all three sections

Section A: Answer all four questions Q1

Q2
Q3
Q4

Section B: Answer one question Either Q5 or Q6

Section C: Answer one question Either Q7 or Q8

4ES0615 ABE 2015 R/504/4409

 This paper consists of three sections.
Follow the instructions at the top of each section.

Section A
You must answer all four questions in this section.
You should spend approximately 30 minutes on each question.

Q1 Creativity is important to entrepreneurs.

Explain three barriers to creativity.

Q2 Explain three ways in which an entrepreneur can identify a business opportunity.

Q3 When starting a business there are a variety of areas that need to be addressed in order for
the business to have the potential to succeed.

(a) Explain the personal qualities an entrepreneur will need in order to set up a business.

(b) Explain the types of resources a new business start-up would need before launch.

Q4 There are a range of tools available for an entrepreneur to undertake a self-assessment of

their personal skills.

Using a self-assessment technique of your choice, identify and explain how an entrepreneur
can evaluate his or her personal skills.

End of Section A

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 Section B
You must answer one question in this section. Do not answer both Q5 and Q6.
You should spend approximately 30 minutes on your chosen question.

EITHER:

Q5 
Explain five ways in which an entrepreneur may use a management style to improve and
maintain positive relationships with employees.

OR:

Q6 
Describe the five parts of Maslows Hierarchy of Needs theory of motivation, and explain
how the theory can be applied to motivating small numbers of staff in a newly-formed or
developing business.

End of Section B

Section C
You must answer one question in this section. Do not answer both Q7 and Q8.
You should spend approximately 30 minutes on your chosen question.

EITHER:

Q7 Explain the benefits of a business plan to an entrepreneur.

OR:

Q8 Explain the main sections of a business plan structure.

End of Section C
End of question paper

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