ESTABLISHMENT OF BDI POWER BAG IN BINANGONAN RIZAL

A Feasibility Study

Presented to

The Faculty of the Graduate School

University of Rizal System

Binangonan, Rizal

In Partial Fulfillment

Of the Requirements for the Degree

Master in Business Administration

APRIL ROSE G. VITAL

October 2017
 APPROVAL SHEET

This feasibility study entitled ESTABLISHMENT OF BDI POWER BAG IN

BINANGONAN RIZAL, prepared and submitted by April Rose G. Vital in

partial fulfillment of the requirements for the degree in Master in Business

Administration is hereby recommended for approval.

October 2017 DR. ENRIQUE C. PINOS

Date Adviser

Approved in partial fulfillment of the requirements for the degree Master

in Business Adminstration by the Oral Examination Committee

Accepted in partial fulfillment of the requirement for the degree Master

in Business Administration.

____________________ FLORDELIZA R. PEARANDA DBA

Date Dean, Graduate School

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 ACKNOWLEDGEMENT

The researcher wish to express her sincerest gratitude and

appreciation to the following persons who extended deep concern and

generousa assistance in the completion of the study:

FLORDELIZA R. PEARANDA DBA, Dean, Graduate School for

granting approval to the researcher to conduct this study;

The members of the oral examination panel, for providing worthy

comments and recommendations:

Dr. Enrique C. Pinos, the researchers Adviser, for his valuable ideas

and suggestions:

Mary Joy Gaan, the CEO and founder of Believe Data Intelligence, Inc

And last but not he least, the researchers family and friends, for

showering love and support that inspired her to keep on despite pressure and

difficulty.

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 Dedication
With pride and joy

This piece of work

To lovingly dedicated

To

Those who served as my inspiration

Thank you!

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 TABLE OF CONTENTS

Page

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEDGEMENT iii

DEDICATION iv

TABLE OF CONTENTS v

Chapter 1

Introduction 1

Chapter 2
Project Background and History 3
Project proponent
Proposed Name of the Business 3
Vision 4
Mission
Business Emblem 5
Type of Business Organization 6
Project Location 7
History of the Project 8
Product Specifications of BDI Power bag 11

Chapter 3
MANAGEMENT AND PERSONNEL FEASIBILITY
Personnel 14
Organizational Structure 16
Job Description and Job Specification 17
Management Proposals 20
General Company Policy 21
Systems Forms and Designs 29

Chapter 4
MARKET FEASIBILITY
Market Description 41
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Demand 42
Demand Projection
Supply 47
Demand and Supply Analysis 47
Sales Projection 48
General Marketing Practices 49
Proposed Marketing Program 49
Pricing Strategy 49
Promotion 50
Sales Plan 51
Sales Process 51
Marketing Forms and Designs 51

REFERENCES 52

APPENDICES

CURRICULUM VITAE

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