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better effort hi the days work. Here is some depressing item


of news, calculated to hatch forth pessimistic thought and
philosophies in some mind ready for the suggestion. Here is the
speech of some world-worker, in which is a wealth of inspiring
and stimulating suggestion-and next to it is the reverse. And
so it goes, each seed suggestion being extremely likely to find
lodgment in the receptive mind of persons in harmony with
the respective idea.
And turning to the advertising pages; we find the same thing
repeated. The virtues of certain brands of Baby Foods, or Pain
Killers are fastened upon our minds by suggestive notices based
upon the principles of Suggestion of Authority or Repetition,
respectively. We are told that Uneeda Biscuit; or that Ivory
Soap Floats; or that Puffed Rice is Shot From Guns; or
that Babies Cry for Castoria; or that Somebodys Whisky is
Smooth; or that Puffers Cigars are Fragrant; or that Pilkins
Purple Pills Will Cure that Tired Feeling; and so on.
Leaving our homes and entering the streetcars, elevated
trains or suburban expresses, as the case may be, we :find
ourselves confronted with startling signs extolling the wares of
various manufactures, each containing some shrewdly worded
phrase, telling us either to do something or else that a certain
thing is true, in both instances the statement being connected
with certain articles of merchandise. We gaze upon cleverly
drawn pictures of men arrayed in nicely fitting coats or neat
hats, and involuntarily contrast our old clothes or hats with
the pictured elegance, and thereby set into oper~tion a train of
thought which sooner or later leads us to invest in some of the
articles in question. These advertisements seek first to arouse
desire within us, and then to drive it home and transform
thought into action, by Suggestion of Repetition.
Leaving our car we find .the store windows filled with a
suggestive display of attractive things, calculated to arouse
desire for possession within our minds. The art of windowdisplay
is-first to attract the attention by the artistic appearance of the
Instances of Suggestion.
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