better effort hi the days work. Here is some depressing item
of news, calculated to hatch forth pessimistic thought and philosophies in some mind ready for the suggestion. Here is the speech of some world-worker, in which is a wealth of inspiring and stimulating suggestion-and next to it is the reverse. And so it goes, each seed suggestion being extremely likely to find lodgment in the receptive mind of persons in harmony with the respective idea. And turning to the advertising pages; we find the same thing repeated. The virtues of certain brands of Baby Foods, or Pain Killers are fastened upon our minds by suggestive notices based upon the principles of Suggestion of Authority or Repetition, respectively. We are told that Uneeda Biscuit; or that Ivory Soap Floats; or that Puffed Rice is Shot From Guns; or that Babies Cry for Castoria; or that Somebodys Whisky is Smooth; or that Puffers Cigars are Fragrant; or that Pilkins Purple Pills Will Cure that Tired Feeling; and so on. Leaving our homes and entering the streetcars, elevated trains or suburban expresses, as the case may be, we :find ourselves confronted with startling signs extolling the wares of various manufactures, each containing some shrewdly worded phrase, telling us either to do something or else that a certain thing is true, in both instances the statement being connected with certain articles of merchandise. We gaze upon cleverly drawn pictures of men arrayed in nicely fitting coats or neat hats, and involuntarily contrast our old clothes or hats with the pictured elegance, and thereby set into oper~tion a train of thought which sooner or later leads us to invest in some of the articles in question. These advertisements seek first to arouse desire within us, and then to drive it home and transform thought into action, by Suggestion of Repetition. Leaving our car we find .the store windows filled with a suggestive display of attractive things, calculated to arouse desire for possession within our minds. The art of windowdisplay is-first to attract the attention by the artistic appearance of the Instances of Suggestion. 31