Chapter 1: Introduction

CHAPTER 1: INTRODUCTION

1.1 INTRODUCTION TO THE BUSINESS

The items discussed here should be supported by realistic and relevant data and information. This
section gives an overall introduction to the proposed business venture. Items that need to be covered
under this section include:

i. Name of the business :

ii. Nature of business : Partnership

iii. Industry profile :

iv. Business Location :

v. Date of commencement :

vi. Factors in selecting the proposed

business: a)

b)

vii. Future prospects of the

business: a)

b)

Business Name & Address 1

 Chapter 1: Introduction

1.2 PURPOSE OF BUSINESS PLAN

With elaboration, minimum two only

1. To allow the entrepreneur to view and evaluate the proposed business venture in an objective,
critical and practical manner

2. To analyze and evaluate the viability of a proposed venture

3. To convince relevant parties of the investment potential of the project

4. As a guideline for managing the business

5. To allocate business resources effectively

1.3 BUSINESS BACKGROUND

All information here must be clear and accurate. Abbreviations that may confuse the reader should be avoided

i. Name of the business :

ii. Business address :

iii. Correspondence address :

iv. Website address :

v. E-mail address :

vi. Telephone number :

vii. Fax number :

viii. Form of business : Partnership

ix. Main activity :

x. Date of commencement :

xi. Date of registration :

xii. Registration Number : In Progress

xiii. Name of Bank :

xiv. Bank account number :

Business Name & Address 2

 Chapter 1: Introduction

1.4 PARTNERS BACKGROUND

The information here serves to highlight the business partners business credibility as well as their ability to
manage the proposed business. Information about experience and training can make an important
impression regarding the capability to successfully implement and manage the business

1.4.1 General Manager

1.4.2 Administration Manager

1.4.3 Marketing Manager

1.4.4 Operation Manager

1.4.5 Financial manager

Current
Passport
Photo

Name :

Identity card number :

Permanent address :

Correspondence address :

Email address :

Telephone number :

Date of birth :

Age :

Marital status :

Academic qualification : refer students current program. Do not change students program

Course attended :

Skills :

Experience :

Capital contribution :

Business Name & Address 3

 Chapter 1: Introduction

1.5 BUSINESS LOCATION

1.5.1 Factors influencing Choice of Business Location

Such information should include:

a) Price of premise/ cost of rental per month

b) Distance from the source of raw materials

c) Availability of manpower

d) Transportation facilities

e) Distance from customers

f) Basic amenities (electrical, water, telephone and internet facilities)

1.5.2 Office Location

Such information should include:

g) Physical location of the project (e.g. whether it is located adjacent to the main
roads and other designated premises).- attach map

h) Building (e.g. type, structure, condition, size and cost of the building) attach photo
of building

Business Name & Address 4