UAE(Dubai) is a net importer of the product group that Rahimafrooz offer.

Japan,USA

Market Shares

Japan

USA 16.8
23.9
Oman
3.9
Germany
4.1
Korea
4.7
UK

Thailand 6 18.1

China
9.9
Others 12.7

are the major foreign supplier to the market. The competitive environment is concentrated. The local
manufacturers and suppliers are.

1. Exide Al Dobowi Ltd

2. Sehr Alseba Trading Co
3. Exide Al Dobowi Ltd
4. Bagader Trading Est
5. Gemnet Gulf Smart Solutions (LLC)
All most all of them are privately owned. They are also involved in tire, car accessories, auto
parts etc. Dubai is a developed city as most of its citizens, inhabitants are living in urban area. So
the firms also located themselves in those areas. They mostly follow geographic and
psychographic segmentation. People in Dubai are rich so marketers follow differentiation in
products strategy. Wholesale and direct selling are the most preferred method of distribution.

Rahimafrooz IPB RetailPrice - Reduce Battery

. Warranty Difference AH Volt Charge Status
Battery New % Type

IPB 100 9,568 1,812 16% 100 AH

IPB 120 18 Months 11,431 1,759 13% 120 AH
Flate Plate Dry/ Wet Charged Battery
IPB 150 Warranty 13,881 2,009 13% 150 AH
IPB 200 16,526 2,254 12% 200 AH
12
IPB 100 T 10,166 100 AH Volt

IPB 130 T 24 Months 12,604 130 AH Tubular

Wet Charged Battery
IPB 160 T Warranty 15,318 160 AH Plate

IPB 190 T 17,480 190 AH

IPB 135 TT 14,732 135 AH
Tall
30 Months
Tubular
IPB 150 TT Warranty 16,204 526 3% 150 AH Plate
IPB 200 TT 20,344 (564) -3% 200 AH