WORD COUNT: 384.

External Analysis:

The main problems and concerns of WCSC, from the External causes perspectives, are as stated:

A3 - Competitive Pressure, due the technological era development. Both External and Internal Causes.

B4 - Changing trends, in market and customer behavior. External Cause.

C1- Products Value loss, in market and customer behavior. External Cause.

D0- Inventory costs of unprofitable units, in the manufacturing and internal.

E3- Redundancy and Wireless capability wanted. External Cause.

Core Problem (Causes the other problems or influence it): Unattended changing trends in Market.

Internal Analysis:

- Factory Automation: 3 out of 15 products makes the 80% of the profits, and 5 out of 5 products have negative profits.

- Consumer Electronics: Product 47 has the highest potential for profits, and needs an urgent optimization of cost per unit. Products 9, 5 and 45 should be
eliminated due the decrease of sales and the low profit per unit.

- Healthcare: Is very disbalanced in results for profit. Products 91250, 91040 holds the 80% of the profit, and they represent only 7% of the total products.
Horever, the other products use the inventory, resources and potencial without getting near results. Additionally, there are some products getting in the red rea
(91230 per example).

- Aerospace-Defense: Overall sales increasing, but, only 7 out of 26 products gets the 80% of the total profits, giving to much inventory space and resources to
less efficient products. Product DEF223 Gives mosto f the profit, but it is decreasing at a high rate, so it needs attention of innovation or upgrade.

- Automotive-Transportation: 6 out of 26 products gets the 50% of the total profits, and the other are not as efficient, but they use a loto f inventory space and
resources. The best potencial is in products ATB117, ATB125 and ATB111 are the better to care. ATB121, ATB122 and ATB103 use to be profitable, but they are
decreasing seriously and they need upgrade or innovation.

- Consumer Electronics as a divisin, gets only the 5% of the total Total Liabilities and Net Worth of WCSC, so in the 5 divisions you could think of a 20% of
contribution or something closet o that. In this case, the CE Division need urgnt decisin abount continuity of radical change to adapt.

Main Strategy: Develop the Internet of Things Industry.

 Brand recognition Technological Innovation

Core Value

Client Specification
Key Activity

Product design System design

Resources Management

Marketing Product Manufacturation System Development

Customer Management

Customer care Embedding

Testing

Changes Development

Customization Capabilities
Operational efficiency
WORD COUNT: 240

Core Values Identified: Customization capabilities, technical

innovation, brand recognition, operational efficiency, and customer care.

Key Activities Identified: Client Specificactions, Product design, System design, Resources Management, Product
Manufacturation, System Development, Marketing, Customer Management, Embedding, Testing and Changes
Development.

Even between the core values, there is a priority in the values, where you can see there is a lot about Customer
experience and every value aspect appears to come from the customer.

In the key activities, the operational process has a loto f steps where they involve constantly to the customer
thoughts, opinions and needs. This may seem logical from the customer care perspective, but it gets into
conflicto in the operational efficiency rea.

So, the inefficiency from the customer involvement is recycled as learning information and data, used to
innovate and develop new top tier solutions.

Marketing and customer care, tries to use the customer Fidelity, in order to get a long life relatonship, which
could get use in having better information about the current and future demand, so again, this information may
help to achieve the operational efficiency, mostly because mid and long term planning.

In the resources management, the company created a process with great availability, so the time for response is
so short, that the operational efficiency gets more value.

Finally, Every activity that comes after the first delivery, helps them to reach customer care, because they become
the only supplier for that specific product and system match.