SAMSUNG

Introduction
Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global information technology leader, managing
more than 200 subsidiaries around the world.
The companys offerings include home appliances such as TVs, monitors, refrigerators, and washing machines as well as key mobile
telecommunications products like smartphones and tablets. Samsung also continues to be a trusted provider of key electronic
components like DRAM and non-memory semiconductors.
Samsung pledges to create and deliver quality products and services that enhance convenience and foster smarter lifestyles for its
customers around the world. Samsung is dedicated to improving the global community through its constant pursuit of groundbreaking
innovations and value creation.

Products
Smart media networks
Radio access
Small cells
Enterprise wireless LAN
Single RAN
Core Networks

Services
Managed services
System integration and consulting
Product related services
Financial Position
 Descriptive Statistics
N Range Minimum Maximum Mean Std. Deviation Variance Skewness Kurtosis
Statistic Statistic Statistic Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error
How do you rate your
brand according to your 10 1.00 4.00 5.00 4.4000 .51640 .267 .484 .687 -2.277 1.334
preference?
Appearance rate 10 3.00 2.00 5.00 3.4000 .84327 .711 .389 .687 .370 1.334
Rate of camera 10 3.00 2.00 5.00 3.9000 .99443 .989 -.610 .687 -.157 1.334
User friendly (touch and
10 2.00 3.00 5.00 3.6000 .69921 .489 .780 .687 -.146 1.334
feel) rate
Headphone and accessory
10 3.00 2.00 5.00 3.5000 .97183 .944 -.454 .687 -.516 1.334
rate
Valid N (listwise) 10

Mean (Arithmetic)
The mean (or average) is the most popular and well known measure of central tendency. The mean is equal to the sum of all the values
in the data set divided by the number of values in the data set. So, if we have n values in a data set and they have values x1, x2, ..., xn,
the sample mean, usually denoted by (pronounced x bar)

Median
The median is the middle score for a set of data that has been arranged in order of magnitude. The median is less affected by outliers
and skewed data.
Mode
The mode is the most frequent score in our data set. On a histogram it represents the highest bar in a bar chart or histogram. You can,
therefore, sometimes consider the mode as being the most popular option.

Standard Deviation
Standard deviation is a measure of the dispersion of a hard and fast of data from its imply. If the data points are further from the mean,
there is better deviation within the records set. Standard deviation is calculated as the square root of variance with the aid of
determining the variant between every statistics point relative to the mean.

Variance
In probability theory and statistics, variance is the expectation of the squared deviation of a random variable from its mean, and it
informally measures how far a set of (random) numbers are spread out from their mean

Skewness
Skewness is a measure of symmetry, or more precisely, the lack of symmetry. A distribution, or data set, is symmetric if it looks the
same to the left and right of the center point.

Kurtosis
Kurtosis is a measure of whether the data are heavy-tailed or light-tailed relative to a normal distribution. That is, data sets with high
kurtosis tend to have heavy tails, or outliers. Data sets with low kurtosis tend to have light tails, or lack of outliers. A uniform
distribution would be the extreme case
 Correlations
How do you User friendly
rate your (touch and
brand feel) rate
according to
your
preference?
Pearson
How do you rate your Correlation 1 -.431
brand according to your
Sig. (2-tailed) .214
preference?
N 10 10
Pearson
-.431 1
User friendly (touch Correlation
and feel) rate Sig. (2-tailed) .214
N 10 10

Correlation
A correlation coefficient is a statistical measure of the degree to which changes to the value of one variable predict change to the value
of another.
FREQUENCY TABLES

How do you rate your brand according to your preference?

Frequenc Percent Valid Cumulative
y Percent Percent
good 6 60.0 60.0 60.0
Valid excellent 4 40.0 40.0 100.0
Total 10 100.0 100.0

User friendly (touch and feel) rate

Frequenc Percent Valid Cumulative
y Percent Percent
average 5 50.0 50.0 50.0
good 4 40.0 40.0 90.0
Valid
excellent 1 10.0 10.0 100.0
Total 10 100.0 100.0
Interpretation
60% rated it as a good brand whereas 40% rated it as an excellent brand.
Interpretation
50% rated it as an average brand in terms of user friendly attribute whereas 40% rated it as a good brand and 10% rated it as an
excellent brand in terms of user friendly features.
REGRESSION

Model Summaryb
Mode R R Square Adjusted R Std. Error of Durbin-
l Square the Estimate Watson
1 .431a .186 .084 .49429 2.321
a. Predictors: (Constant), User friendly (touch and feel) rate
b. Dependent Variable: How do you rate your brand according to your
preference?

Regression
In statistical modeling, regression evaluation is a statistical technique for estimating the relationships among variables. It includes
many strategies for modeling and analyzing numerous variables, when the focus is on the connection between a established variable
and one or greater independent variables (or 'predictors').

Coefficientsa
Model Unstandardized Standardized t Sig.
Coefficients Coefficients
B Std. Error Beta
(Constant) 5.545 .863 6.429 .000
1 User friendly (touch
-.318 .236 -.431 -1.350 .214
and feel) rate
a. Dependent Variable: How do you rate your brand according to your preference?
Interpretation
This means that with the increase in regression standardized residual value, the frequency to which people rate the particular brand
increases and then it starts decreasing ( preferences) . Finally it increases and then eventually decreases.
Interpretation
This scatter plot indicates the direct relation between observed cum prob and expected cum prob.
HUAWEI
Introduction
Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunications equipment and services company
headquartered in Shenzhen, Guangdong

Huawei Consumer Business Group (BG) is one of Huawei's three business groups, providing a range of products including mobile
phones, mobile broadband (MBB) devices and home devices. A decade after it was established in 2003, Huawei Consumer BG ranked
third in global smartphone shipments in 2013 according to IDC, SA, Gartner and first for global shipments of MBB devices from 2006
by ABI. In 2014, Huawei became the first mainland China brand to rank in Interbrand's Annual Top 100 Best Global Brands Report.

Products
Mobile phones
Tablets
Wearables
Mobile BroadBand
Smart home
Acessories

Services

Telecom Carrier Networks, building telecommunications networks and services

Enterprise Business, providing equipment, software and services to enterprise customers, e.g. Government Solutions[71]
etc.[72]
Devices, manufacturing electronic communications devices[6]
 Huawei announced its Enterprise business in January, 2011 to provide network infrastructure, fixed and wireless communication, data
center, and cloud computing solutions for global telecommunications customers.[73] Huawei has stated that it aims to increase
enterprise sales to US$4 billion in 2011 and $15 billion within three to five years.[74][

Descriptive Statistics
N Range Minimum Maximum Mean Std. Deviation Variance Skewness Kurtosis
Statistic Statistic Statistic Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error
How do you rate your
brand according to your 10 2.00 3.00 5.00 4.1000 .73786 .544 -.166 .687 -.734 1.334
preference?
Appearance rate 10 2.00 3.00 5.00 4.1000 .56765 .322 .091 .687 1.498 1.334
Rate of camera 10 1.00 3.00 4.00 3.4000 .51640 .267 .484 .687 -2.277 1.334
Battery life 10 3.00 2.00 5.00 3.6000 .84327 .711 -.389 .687 .370 1.334
User friendly (touch and
10 2.00 3.00 5.00 4.0000 .81650 .667 .000 .687 -1.393 1.334
feel) rate
Headphone and accessory
10 3.00 2.00 5.00 3.8000 .91894 .844 -.601 .687 .396 1.334
rate
Value of money rate 10 3.00 2.00 5.00 3.8000 1.13529 1.289 -.661 .687 -.709 1.334
Sound quality rate 10 3.00 2.00 5.00 3.6000 .96609 .933 .111 .687 -.623 1.334
Built quality rate 10 2.00 3.00 5.00 3.7000 .67495 .456 .434 .687 -.283 1.334
After sales service rate 10 3.00 2.00 5.00 3.8000 1.03280 1.067 -.272 .687 -.896 1.334
Valid N (listwise) 10
Financial Position
 How do you rate your brand according to your preference?
Frequenc Percent Valid Cumulative
y Percent Percent
3.00 2 20.0 20.0 20.0
4.00 5 50.0 50.0 70.0
Valid
5.00 3 30.0 30.0 100.0
Total 10 100.0 100.0

User friendly (touch and feel) rate

Frequenc Percent Valid Cumulative
y Percent Percent
3.00 3 30.0 30.0 30.0
4.00 4 40.0 40.0 70.0
Valid
5.00 3 30.0 30.0 100.0
Total 10 100.0 100.0
It is basically a Bar Graph which shows the rating regarding this brand by different people.
 Correlations
How do you User friendly
rate your (touch and
brand feel) rate
according to
your
preference?
Pearson
How do you rate your Correlation 1 .369
brand according to your
Sig. (2-tailed) .294
preference?
N 10 10
Pearson
.369 1
User friendly (touch Correlation
and feel) rate Sig. (2-tailed) .294
N 10 10

Model Summaryb
Model R R Square Adjusted R Std. Error of Change Statistics Durbin-
Square the Estimate R Square F Change df1 df2 Sig. F Change Watson
Change
1 .369a .136 .028 .72744 .136 1.260 1 8 .294 1.785
a. Predictors: (Constant), User friendly (touch and feel) rate
b. Dependent Variable: How do you rate your brand according to your preference?
 Coefficientsa
Model Unstandardized Coefficients Standardized t Sig.
Coefficients
B Std. Error Beta
(Constant) 2.767 1.210 2.287 .052
1 User friendly (touch and
.333 .297 .369 1.122 .294
feel) rate
a. Dependent Variable: How do you rate your brand according to your preference?