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With production of passenger cars expected to grow, demand for automotive paints will continue
to remain healthy as sales are expected to grow in doubledigits. And with realty majors
launching new projects, construction activity is expected to gain momentum and generate
demand for decorative paints. Globally, the industrial paints segment accounts for a major share,
indicating that this segment offers many opportunities for paint manufacturers.
The emerging trends in the decorative industry are:
Description: Asian Paints Utsav Metal Primer Red Oxide can be used as an undercoat for
ferrous substrates. It has a good Anti-Settiling properties & offers good opacity, coverage, flow
& leveling.
Utsav Primer (ST)
Description:Asian Paints Utsav Primer (E3) is a Solvent-Based primer that can be used on
cement as well as wooden surfaces.It is an under coat that provides good adhesion to the surface,
thereby increasing the life of the entire paint system.It hasw good sealing properties,which leads
to lower absorption, ensuring a uniform deposition of top coats.it is a quality product available at
economical price.
Product Name: Asian Paints Apex Ultima
Description:Asian Paints Apex Ultima Advanced Anti Algal Weather Proof Emulsion is a
water-based,modified acrylic, anti algal, high performance exterior wall finish. It incorporates
the latest state-of-the-art technology to provide long-lasting exterior performance even in the
most extreme tropical conditions of india. Its unique advanced anti algal chemistry ensures that
exterior walls are provided with power-packed resistance aganist algae and fungi growth. Its has
very good dirt pick up resistance and dirt cleaning properties
Description: Apex Weatherproof Exterior Emulsion is a water-based 100% acrylic, exterior wall
finish. A high performance, long-lasting exterior paint specially formulated to withstand extreme
tropical conditions of high rainfall, humidity and heat, Apex provides excellent resistance against
the growth of algae and fungi on the walls. It offers excellent protection against alkali and UV
degradation too.
Finish: Sheen
Description:Asian Paints Duracast Fine Tex is a 100% acrylicd water based exterior
productspecially designed as an intermediate coating.It facilitates excellent adhesion of
subsequent coats .Its unique texture pattern has distinctive appeal. 1.Asian Paint Duracast Fine
Tex is a rollable product which will provide opacity in single coat without any sagging 2.It
serves as an undercoat which will not only provide protection but also decor for a variety of
exterior & interior surfaces 3.It promotes adhesion of subsequent coats 3.It hides surface
undulation & fine cracks
Description:
Description:
Description: Asian Paints Apex Stretch Water Repellent Exterior Paint is a 100% acrylic, water-
based hi-performance long-lasting exterior wall finish. This has an in built elasticity (Stretches
more than 150% of its original size) which with adequate dry film thickness can bridge hairline
cracks in the plaster up to 0.5mm. Due to the compactness Apex Strtech resists penetration of
water caused by wind driven rain and is coupled with excellent anti-algal and anti-fungal
properties.
Interior Walls:
Product Name: Asian Paints Tractor Acrylic Distemper
Description:Tractor Acrylic Distemper is a water-based, interior wall paint and gives walls a
delightful, attractive, matt finish that lasts for ages. A time-tested formulation with acrylic
copolymer binder, its special formulation ensures shade retention for a long time and its fast
drying property facilitates quicker completion of painting jobs.
Finish: Matt
Description: Asian Paints Tractor Synthetic Distemper is a water-based, interior wall paint. It is
the most popular distemper brand in India and gives walls a finish that is good looking, time-
tested, durable and value for money. Asian Paints Tractor Synthetic Distemper gives a uniform
matt film, which can be wiped with clean water. Being oil bound, the paint film becomes harder
over a period of time, which gives better washability and durability.
Finish: Matt
Finish: Matt
Description: Asian Paints Utsav Synthetic Distemper is a water based finish which doesnot
come off on hands or clothes like chunna.It imparts a durable matt finish,which lasts all year
round.Utsav Distemper gives you a distemper finish at an economical price.
Description:Premium Semi Gloss Enamel is a safe and healthy water-based enamel which can
be applied on suitably prepared masonry surfaces, wooden and metal surfaces. It has features like
odour and fumes free, meets EN 71 standards, has low VOC, and is quick-drying such that 2
coats can be completed in the same day.
Availability: Available through Asian Paints Project Sales andAsian Paints Home Solutions.
Also available in the States of Gujarat, Kerala, Karnataka, Tamil Nadu, Maharashtra( Ex of
Mumbai)
Description: Apcolite Premium Satin Enamel is a solvent-based finish. A low gloss enamel with
the gentle, soothing sheen of Satin fabric, it is just as tough and durable as premium high gloss
enamels and gives a long lasting washable finish. It can be used on interior and exterior surfaces.
Finish: Satin
Description:Apcolite Premium Gloss Enamel is a solvent based finish that imparts a shiny new
look to surfaces painted with it. It forms a tough film that is extremely resistant to stains and
water, and thereby serves as a protective armour around the painted surface. Suitable for both
interior and exterior surfaces, it can be applied on wooden surfaces like doors, windows,
cabinets; on metal surfaces like grills and gates, and on suitably prepared masonry wall surfaces.
Finish: Glossy
Description: Utsav Enamel is a solvent-based paint that gives a long lasting glossy finish, which
keeps the surface looking as good as new. It forms a tough film that is resistant to stains and
water, and provides a durable finish at economical prices. Recommended for interior surfaces, it
can be applied on wooden surfaces (like doors, windows, furniture, cabinets), on metal surfaces
like grills, furniture and on suitably prepared masonry wall surfaces.
Finish: Glossy
Opaque Finish
Description: Asian Paints PU Interior Glossy is a two component Polyurethane wood finish.it
forms a tough coating that offers excellent resistance to scratches & stains.It has a unique non-
yellowing property that accentuates the natural beauty of wood & keeps the furniture looking
good for years.
Finish: Clear-Matt
Description: Asian Paints Melamyne Glossy is an acid curing solvent based 2 pack wood
finish.It is specifically formulated as an protective & decorative clear coating of wood .It protects
the Interior wood for many years.It has got excellent resistance to staining from oils,foods & hot
beverages.
Finish: Clear-Glossy
Finish: Clear-Glossy
OPAQUE FINISH
Description:Asian Paints Melamyne Palette Glossy is an opaque 2 component acid cure system
consisting of primer surfacer & top coat that can be applied on all type of woods,
veneers,ply,MDF.It forms a tough coating that offers very good resistance to scratches &
stains.It is also available in variety of shades.
Finish: Opaque-Glossy
Description: Asian Paints Melamyne Palette Satin is an opaque 2 component acid cure system
consisting of primer surfacer & top coat that can be applied on all type of woods,
veneers,ply,MDF.It forms a tough coating that offers very good resistance to scratches &
stains.It is also available in variety of shades.
Finish: Opaque-Satin
Description:Premium Semi Gloss Enamel is a safe and healthy water-based enamel which can
be applied on suitably prepared masonry surfaces, wooden and metal surfaces. It has features like
odour and fumes free, meets EN 71 standards, has low VOC, and is quick-drying such that 2
coats can be completed in the same day.
Availability: Available through Asian Paints Project Sales or Asian Paints Home Solutions
Only.
Description: Apcolite Premium Satin Enamel is a solvent-based finish. A low gloss enamel with
the gentle, soothing sheen of Satin fabric, it is just as tough and durable as premium high gloss
enamels and gives a long lasting washable finish. It can be used on interior and exterior surfaces.
Cost Range: Premium
Description:Apcolite Premium Gloss Enamel is a solvent based finish that imparts a shiny new
look to surfaces painted with it. It forms a tough film that is extremely resistant to stains and
water, and thereby serves as a protective armour around the painted surface. Suitable for both
interior and exterior surfaces, it can be applied on wooden surfaces like doors, windows,
cabinets; on metal surfaces like grills and gates, and on suitably prepared masonry wall surfaces.
Finish: Glossy
Finish: Glossy