BACKGROUND

Research means to carefully analyze the problems or to do the detailed study of the
specific problems, by making use of the special scientific methods. For research certain steps
have to be followed like first observation, then background research then preparing of
hypothesis, eventually conducting a simple experiment. When we have proper in depth analysis
on any topic, the result comes out to be fruitful and also the knowledge is enhanced.

The reason why doing the research is important is firstly to enhances the knowledge,
we get to know detailed information about that topic. The more the knowledge of the topic, the
more successful is the research. So, in order to get good output, we need to do maximum
research. Second is to clarifies confusion, the research helps in clarifying the complicated
facts and If we have any doubt on the subject, we must do research and study on it in detail so
as to remove all sorts of confusion and get the proper understanding of the content. Third, to
learn about the methods and issues, proper reading and finding is the only way by which we
can learn about the methods and the current issues. Not just the current issues, rather the
previous past issues can also be learned in detail through the research. The research includes
various methods by which it can be done. Fourth is understand the published work, research
is done through the work already published. The experts and the researchers had already done
some of the research and we have to go through that published materials to know the idea and
the vision of those researchers.

Over the last decades, Muslim consumers are faced with a broad selection of products
and services offered by thousands of companies worldwide. However, the finest choice selected
by them must be from range of halalness products as well as services. Therefore, the mass
demand for halal products and services is irrefutable linking to with many different points of
interest; the rise of Muslim social classes, social groups, trade unions, customers organizations,
business companies, international governments and transnational organizations (Papadopoulus
et al., 2008; Lever & Miele, 2012; Kearny, 2010).

Besides that, in average the non-Muslims are having a widely knowledge on halal
products and services that are significantly goodness of life, rationality, hygiene, safety and
environmental friendly (Aziz & Chok, 2013; Gayatri & Chew, 2013; Marzuki, Hall, & Ballantine,
2012). Currently, thousands of products and services produced at the global level have different
of halalization process such as symbolism, logo and certification (Fisher, 2011) from countries
such as Malaysia, Australia, UAE, Singapore, Indonesia and China (Adams, 2011). In the near
future, the global halal food markets will be continuing to expand as resulted from the Muslims
population that roughly rise from 1.3 billion in 2000 up to 2.2 billion in the year 2030 (Pew
Research, 2011).

PROBLEM STATEMENT

Absence of global halal certification.

Bumiputera entrepreneurs from SME are not willing to make any effort.

High cost and less demand for halal product and logistic process.

Lack of understanding and knowledge about halal for non-muslim.

Lack of supply chain management in halal logistics.

Manufacturers dont want to certified- clean container service.