NARAYANA ENGINEERING COLLEGE:; NELLORE

Lecture plan

Name of the subject: MM class: I-M.B.A-(I-sem)

Name of the staff: Dr. K. Sai Kumar Department: MBA SEC-A

Academic year: 2016-17

Course objective: The objective of the course is to provide to students an understanding of financial
markets, the major institutions involved and the services offered with in this frame work.

S.N Date Hour Topics to be covered Teaching Text books remarks

O aids/tools /reference
books
1 Thr/3 UNIT I Understanding marketing Chalk/duster R1
11/8/16
Management
2 12/8/16 Fri/2 Concepts of marketing Chalk/duster R1
3 16/8/16 Tue/1 Role of Marketing Chalk/duster R1
4 16/8/16 Tue/4 Marketing Process Chalk/duster R1
5 17/8/16 Wed/3 Marketing Process Chalk/duster R1
6 18/8/16 Thr/3 Marketing Process Chalk/duster R1
7 19/8/16 Fri/2 Concepts of marketing Chalk/duster R1
8 23/8/16 Tue/1 Role of Marketing Chalk/duster R1
9 23/8/16 Tue/4 Consumer Behaviour Chalk/duster R1
10 24/8/16 Wed/3 Consumer Behaviour Chalk/duster R1
11 26/8/16 Fri/2 Qualities of Marketing Manager
12 30/8/16 Tue/1 Qualities of Marketing Manager Chalk/duster R1
13 30/8/16 Tue/4 Case study Chalk/duster R1
14 31/8/16 Wed/3 Marketing Environment Chalk/duster R1
15 1/9/16 Thr/3 Consumer Behaviour Chalk/duster R1
16 2/9/16 Fri/2 Business Buying behaviour Chalk/duster R1
17 6/9/16 Tue/1 Analyzing competitors Chalk/duster R1
18 6/9/16 Tue/4 Qualities of Marketing Manager Chalk/duster R1
19 7/9/16 Wed/3 Case study Chalk/duster R1
20 8/9/16 Thr/3 Case study Chalk/duster R1
21 9/9/16 Fri/2 Case study Chalk/duster R1
22 13/9/16 Tue/1 UNIT II Market segmentations Chalk/duster R1
23 13/9/16 Tue/4 Marketing Strategies Chalk/duster R1

24 14/8/16 Wed/3 Target Market

25 15/9/16 Thr/3 Marketing Differentiating Chalk/duster R1

26 16/9/16 Fri/2 Marketing Positioning Chalk/duster R1

27 20/9/16 Tue/1 New Product Chalk/duster R1

28 20/9/16 Tue/4 Product Life cycle Chalk/duster R1
29 21/9/16 Wed/3 Case study Chalk/duster R1
30 22/9/16 Thr/3 Case study Chalk/duster R1
31 23/9/16 Fri/2 Case study Chalk/duster R1
UNIT TEST I 26-9-16 TO 1-10-16
32 4/10/16 Tue/1 UNIT III Planning Marketing Programs Chalk/duster R1
33 4/10/16 Tue/4 Levels of product Chalk/duster R1
34 5/10/16 Wed/3 Product lines Chalk/duster R1
35 6/10/16 Thr/3 Product mix Chalk/duster R2
36 7/10/16 Fri/2 Product lines Chalk/duster R2
37 13/10/16 Thr/3 Product mix Chalk/duster R1
38 14/10/16 Fri/2 Product lines Chalk/duster R1
MID EXAM I 17-10-16 TO 20-10-16 Chalk/duster R1
39 21/10/16 Fri/2 Brand and packing Chalk/duster R1
40 25/10/16 Tue/1 Brand and packing Chalk/duster R1
41 25/10/16 Tue/4 Brand and packing Chalk/duster
42 26/10/16 Wed/3 Managing services Chalk/duster R1
43 27/10/16 Thr/3 Managing services Chalk/duster R2
44 28/10/16 Fri/2 Managing services Chalk/duster R2
45 1/11/16 Tue/1 Managing marketing channels Chalk/duster R2
46 1/11/16 Tue/4 Managing marketing channels Chalk/duster R1
47 2/11/16 Wed/3 Managing and direct and online marketing Chalk/duster R1
48 3/11/16 Thr/3 Managing and direct and online marketing Chalk/duster R1
49 4/11/16 Fri/2 Case stydy Chalk/duster R1
50 8/11/16 Tue/1 Case study Chalk/duster R1
51 8/11/16 Tue/4 UNIT IV Pricing Strategies Chalk/duster R1
52 9/11/16 Wed/3 Promotions Chalk/duster R1
53 10/11/16 Thr/3 Pricing decisions Chalk/duster R1
54 11/11/16 Fri/2 Pricing Methods Chalk/duster R1
55 15/11/16 Tue/1 Selecting the final price Chalk/duster R1
56 15/11/16 Tue/4 Price discounts Chalk/duster R1
57 16/11/16 Wed/3 Advertising Chalk/duster R1
58 17/11/16 Thr/3 Sales Promotions Chalk/duster R1
59 18/11/16 Fri/2 Managing the sales force Chalk/duster R1
60 22/11/16 Tue/1 Managing the sales force Chalk/duster R1
61 22/11/16 Tue/4 UNIT V Managing the Marketing Efforts Chalk/duster R1
62 23/11/16 Wed/3 Organizing Marketing efforts Chalk/duster R2
63 24/11/16 Thr/3 Implementing Chalk/duster R2
64 25/11/16 Fri/2 Evaluating Chalk/duster R2
65 29/11/16 Tue/1 Controlling Marketing activities Chalk/duster R2
66 29/11/16 Tue/4 Social responsible marketing Chalk/duster R2
67 30/11/16 Wed/3 Retailing Chalk/duster R2
68 1/12/16 Thr/3 Trends in retailing Chalk/duster R2
69 2/12/16 Fri/2 Rural Marketing Chalk/duster R2
Pre final Examination (5/12/16 TO 9/12/16)
2 MID-EXAMS-(13-12-16 TO16-12-16)
1
2
Signature of the staff HoD principal