Chloe pickles

Legal and ethical considerations, codes of practice and regulations

The copyright designs and patents act first established in 1988. This was created to protect the
creator if their work gets stolen and to make sure people are named and rewarded for their work.
The types of work covered by the act are literacy e.g. song lyrics, sound and films. Before this act was
put into place individuals could not do much if their work was stolen. Currently you do not have to
apply or do anything as such as the laws of copyright are already there automatically. This law lasts
for a lifetime and then an extra 70 years once the person has died. After the 70 years has passed the
copyright is usually passed down to their heirs. Sometimes the copyright does not lie with soley the
creator but sometimes someone else. This can often be hard to track but by using primary assets
without the copyright holders permission could put you in a serious situation since you are in
violation of this copyright law. The original copyright holder is the only person who can give
permission to the reproduction of their work in any medium by any other party, this even applies if
the work is being stored electronically.

Copyright laws especially apply to images. Parties can always use stock photos, these are photos that
the original copyright owner has decided to open them up to be freely used by the public.
Sometimes rules may apply to where and when the asset can be used so it is always best to read
what the copyright holder has specified. You can actually sometimes buy the right to use a image but
this doesnt mean you buy the copyright to the image.

For software, you can buy a software package meaning you have bought a license to use the
software legally, this means that you do not own any rights to this but you can use the software as it
is stated by the software itself. Per package bought it only contains one licence to use which can only
be used on one computer meaning f you were to share your package onto someone elses computer
and download the software then it is against the law.

Ethical considerations

When working within the media area there are rules of which you must abide by when creating a
product. This helps to protect individuals from racism, homophobia, sexism etc as this can cause
problems and offend many people. If someone finds something offensive on for example a tv
channel where more restrictions apply they may be able to sue the company for money. There are
some rules to avoid this and they are;

You are not allowed to use an image, video or sound clip of someone you have not asked for
permission to do in advance. This may need to be written in words. This is named slander.

You cannot speak about someone in a way that may be abusive or offensive that could ruin
their reputation. This is called libel.

You are not allowed to use someone elses work or even parts of their work without their
written permission as this is a copyright law.

You must be careful when representing your product with characters or describing your
content ion a non-bias and accurate way. this will apply to;
1. Race (black, white and Asian)
2. Gender (male and female)
3. Sexuality (homosexual, heterosexual etc)
Chloe pickles

4. Disability (able bodied and otherwise)

5. Nationality (British and otherwise)
6. Class (working, middle, upper)
7. Regionalism (north and south)
8. Age (children to older)

Gap travel must consider all the above when creating the product in order to avoid offence or libel.
Suggestion that any group, no matter their race, gender, sexual orientation, religious beliefs,
Disability, Demographics or age, etc, are inferior to another. Breach of this may result in a
production not being shown and/or breaking of laws which have been put in place to protect groups
of people, e.g. The Race Relations Act.

Confidentiality of information The data protection act 1998 was first introduced in March 1st 2000
and the purpose for his is to protect a persons rights about what information is obtained, stored,
processed and disclosed.

Within my product private information about GAP travel will be completely confidential, this is t
ensure that both GAP travel and myself do not become offended in any way and that the
relationship is completely business only.

Privacy laws privacy laws are the laws put in place to protect a individuals personal information.

Decency laws this is when someone deliberately exposes themselves within the public eye with
parts of their body. For example a image is used on a page about visiting a beach and the image used
features a woman topless. This is called indecent exposure.

To ensure I am not creating a product that may be liable for indecent exposure I will make sure my
content within the product is acceptable and does not contain any types of text/images/videos etc
that may be offensive within that matter.

Libel laws if someone was to make a false statement that could harm a individual or organisation,
they could be sued for libel.

When creating the multimedia product for GAP travel, I will take into consideration that making false
aqusations about someone or a company will mean I and GAP travel could be sued. This could be me
for example saying that another company that offers the same types of trips takes clients money and
does not organize the trips. This would be a false statement and it would offend and harm the
organisation therefor I and GAP travel would be sued.

Codes of practice and regulations

Media companies usually undertake pre-production work to make sure that all codes of practice,
laws and regulations fit within what they are producing.
Chloe pickles

Ofcom the Office Of Communications (OFCOM) is a government approved regulatory and

competition authority for the broadcasting, telecommunications and postal industries of the United
kingdom.

Ofcom holds powers across television, telecoms and postal sectors. Ofcom is where a indepedent
body would go created to protect all laws within communication. Complaints about anything related
to communications media etc can be sent to Ofcom for investigation. Ofcom handle many aspects of
media such as false advertising, race etc.

ASA Advertising Standards Association (ASA) the ASA is put in place to ensure advertisements are
not false, misleading or harmful. They are constantly checking advertisements for such contents and
act upon any complaints received.

BIMA British Interactive Media Association (BIMA) provides support for individuals or
organisations who create high quality, innovative, interactive media products.
Chloe pickles

https://www.google.co.uk/search?q=confidentiality+of+information+act&oq=confidentiality+of+info
rmation+&gs_l=psy-ab.3.0.0l4.33402.33820.0.36049.4.4.0.0.0.0.115.363.3j1.4.0....0...1.1.64.psy-
ab..0.4.360...0i22i30k1j33i22i29i30k1.0.3fW1KyNEX_s

https://www.bima.co.uk

https://www.asa.org.uk/codes-and-rulings/rulings.html