Name : Shiva Kumar Dunaboina

Designation/Department: Assistant Manager- Marketing

Importance of Role:
Primarily handling App Marketing, to increase total user base of Droom & Ecosystem Apps. This will help to
increase the services reach of droom across India where every user can easily access various platform offerings.
Secondary, working on part of video creation for Droom platform offerings. This includes content creation, graphic
design & motion development for platform videos.

KRA- App Marketing:

1. Establish, implement and measure the effectiveness of Mobile advertising program initiatives to drive
awareness and adoption for Droom platform offering apps.
2. Leverage both internal as well as external marketing channels such as mobile advertising to drive app
downloads, mobile traffic, and overall mobile customer engagement.
3. Approaching new vendors every month for initiating different campaigns pertained to app installs, app
engagement & ratings of app
4. Month on Month negotiation with vendors to optimize both cost & total installs
5. Coming up with key KPI parameters for individual vendors to enhance performance of each campaign
6. Monitoring and maintaining app store optimization for improving app store ranking of Droom apps
7. Monitor technical aspects of attribution platform integration like Postback Integration, attribution
parameters
8. Working on new campaigns for organic growth & organic engagement

KRA- Video Creation:

1. Working as a substitute for video development team
2. Content & video development for various platform offerings & Droom promotions
3. Recent works include- MTV Dropout Dreams, Internship at Droom, Droom Credit