You are on page 1of 57

0

1
2
- ................................................................ 4
10000 ........................................................................... 6
............................................................. 7

.................................................................................... 8

......................................................... 9

........................................................................................................... 9
.......................................................................................... 11
...................................................................... 13
..................................................................................................... 13

- .......................................................................... 14
.......................................................................................... 16
.......................................................................... 16
.................................................................................. 17
.................................................................................. 18
C ...................................................................... 20
.................................................................................. 20
...................................................................... 20
.................................................................................. 20
B-C ................................................................................... 21
........................................................... 21
.................................................................................. 23
.......................................................................... 24
............................................................... 28
.................................... 32
B-B ........................................................................... 38

3
..................................................................................................... 38
.......................................................................................... 43
.............................................................................................. 48
B ................................................................... 49
...................................................................... 49
..................................................................................................... 52
................................................................................................. 56

- 2017/2018 ............................................. 57
................................................... 62
.............................................................................. 65
...................................................................... 71
............................................................................................................. 71
......................................................................................................... 74

- & ....................................................... 81
2016/2017 .......................................................... 83
2016/2017 ....................... 92
.......................................................... 96

............................................................................................... 98

4
5
10000

2016 4 14 Angelababy

Angelababy Angelababy


50

10000
2015 1
90000
4000

2001

1500

2016 20
6 TOP52016 2.3

16 618

16 10

pathtopurchase ---
&

co-dmp

Path
toPurchase

1.5-5

8

DMP Case

2011

2015 79,194,670.17 71.88%2016


45,800,824.96 90.75%2015 3 10
832115


CEO TOM

60 SaaS
KA 2016
11 14.6
6 2015 11

30
2D 3D

10



100 60
3000 2016 11
1207 12 /



B2C C2B

11


CNNIC 2016 6 7.10
51.7% 6.56
1.73 24.5%2016
3.7

BCG
3 4


5-10

O2O


1840 200

20

1.56

12

2008


2012 191


13
2017


14
15

2017

(CNNIC)
2016 12
7.31 53.2%
10

10

2016
2%

+ LVPradaBurberry

16




2016

2016

17

18

B-C
B-B

19
C

80

30
10

20

1980-2000
30%

B-C
C B-C

21

2016 2 Facebook

2016 3 10
papi
3 22
999999 4 26 3
20%4 28 &

22

2.0

1.0
2.0

AR/VR
Nike just do it.
Think Different

23

VR

2016

PV
UV 50
5

24
AR 16

2016 10 28 11 10 11 AR

40 3 500
2000 5000 KFC
11 9 6000
16
25

11 5 6 AR

11

ARVR

++
5 70 20

25



5 5 5 7

40,000
1
600

6
5 6

26


5/8
5/20 ## 1974.5
2.1 2,286
19,113 8

27


Uni ID

UV

28
CRM CRM
CRM

29
VIP

//VIP

30
ISV

CRM


CRM

31


2016 GMV 3 35% GMV
80

2016 11 426 2
21% 2000
10 2.7
188

32

33
3
online

FACE TO FACE PC
VR

1 1

34
1 1

1 1

35

51.8% 92.5
5 23
22.0%

pk

1000
10% 31%

36

https://market.m.taobao.com/markets/fuwu/kefuleitai2sj

37
B-B

PC

38
Joy buy


2016
5000 Joy buy
B2B
B ERP B2C

joy buy
52
joy buy

joy buy


Joy buy
4 2 1.5
2 Joy buy plus

B2B

PLUS
APP

PLUS 5000 15000

39
-


50%
2.1

PLUS
12
5 plus
ISV

ROI
12
28% 20.4%

40
-

HOUSE SELECTION


ERP
plus

41
plus

plus B2B

plus

42
B2B
plus

plus B2B

2016 11 100 5
3 10 20
80 11
SOP

100
GAP

GXG

43

2016

2017
+

44


--


1999 20
14 10 SKU

22 43

45

46
1919

1919

830993 O2O
17
9

31
500

1919

POS

47

48
B

49

50

+





TOP/

51

GainLoss




-

-


&

52
SaaS kefu.taobao.com

SaaS 2016 10 5000


1

SaaS

53

1 KPI

54
2 KPI,

55

56

You might also like