Professional Documents
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4
5
10000
2016 4 14 Angelababy
Angelababy Angelababy
50
10000
2015 1
90000
4000
2001
1500
2016 20
6 TOP52016 2.3
16 618
16 10
pathtopurchase ---
&
co-dmp
Path
toPurchase
1.5-5
8
DMP Case
2011
CEO TOM
60 SaaS
KA 2016
11 14.6
6 2015 11
30
2D 3D
10
100 60
3000 2016 11
1207 12 /
B2C C2B
11
CNNIC 2016 6 7.10
51.7% 6.56
1.73 24.5%2016
3.7
BCG
3 4
5-10
O2O
1840 200
20
1.56
12
2008
2012 191
13
2017
14
15
2017
(CNNIC)
2016 12
7.31 53.2%
10
10
2016
2%
+ LVPradaBurberry
16
2016
2016
17
18
B-C
B-B
19
C
80
30
10
20
1980-2000
30%
B-C
C B-C
21
2016 2 Facebook
2016 3 10
papi
3 22
999999 4 26 3
20%4 28 &
22
2.0
1.0
2.0
AR/VR
Nike just do it.
Think Different
23
VR
2016
PV
UV 50
5
24
AR 16
2016 10 28 11 10 11 AR
40 3 500
2000 5000 KFC
11 9 6000
16
25
11 5 6 AR
11
ARVR
++
5 70 20
25
5 5 5 7
40,000
1
600
6
5 6
26
5/8
5/20 ## 1974.5
2.1 2,286
19,113 8
27
Uni ID
UV
28
CRM CRM
CRM
29
VIP
//VIP
30
ISV
CRM
CRM
31
2016 GMV 3 35% GMV
80
2016 11 426 2
21% 2000
10 2.7
188
32
33
3
online
FACE TO FACE PC
VR
1 1
34
1 1
1 1
35
51.8% 92.5
5 23
22.0%
pk
1000
10% 31%
36
https://market.m.taobao.com/markets/fuwu/kefuleitai2sj
37
B-B
PC
38
Joy buy
2016
5000 Joy buy
B2B
B ERP B2C
joy buy
52
joy buy
joy buy
Joy buy
4 2 1.5
2 Joy buy plus
B2B
PLUS
APP
39
-
50%
2.1
PLUS
12
5 plus
ISV
ROI
12
28% 20.4%
40
-
HOUSE SELECTION
ERP
plus
41
plus
plus B2B
plus
42
B2B
plus
plus B2B
2016 11 100 5
3 10 20
80 11
SOP
100
GAP
GXG
43
2016
2017
+
44
--
1999 20
14 10 SKU
22 43
45
46
1919
1919
830993 O2O
17
9
31
500
1919
POS
47
48
B
49
50
+
TOP/
51
GainLoss
-
-
&
52
SaaS kefu.taobao.com
SaaS
53
1 KPI
54
2 KPI,
55
56