You are on page 1of 9

-

PDF created with pdfFactory trial version www.pdffactory.com


-

1984 7 1




KFC Kentucky Fried Chicken ()1930








1939


1950

1946
----
1952

PDF created with pdfFactory trial version www.pdffactory.com


-

()

1939
1952
1977
1985
1997 TACO BELL
TRICON GLOBAL RESTAURANTS INC.

2000 10,000
2001
2001
2007

4P

1PRICE =
, ()
bundle

( 39 )

2PLACE =




3PRODUCT =

(:)

4PROMOTION =

PDF created with pdfFactory trial version www.pdffactory.com


-

(:)

()

SWOT

1S=

B(
)

2W=

3O=

4T=
A()

PDF created with pdfFactory trial version www.pdffactory.com


-

1 RSC

1 Kentucky Fried Chicken

1984 1985

PDF created with pdfFactory trial version www.pdffactory.com


-

2001

2 McDonald's Corporation

1955 Ray A. Kroc


30,000 2003 345

3 Mos Burger

MOS 1972


4 Burger King

1990
30





1939 1954 1972 1954
James

McLamore

I'm lovin' it




110~140 99~135 109~130

PDF created with pdfFactory trial version www.pdffactory.com


-

1 2.

3
9

20
20

22
28

3. 4.

2 1 1 2
4
3000

3000-6000

6000-10000

10000
24
28

5. 6.

2 3
9


5

5
21
26

7. 8.


3
14
11

9
5
6

4 16
11
11

PDF created with pdfFactory trial version www.pdffactory.com


-

9. 10.

8 11
10


17
3 7

11. 12.

3 6

11

6
20
16

13.

6


3

1 20

PDF created with pdfFactory trial version www.pdffactory.com


-

http://www.kfcclub.com.tw/( 2008/3/8)

http://www.mcdonalds.com.tw/( 2008/2/21)

http://www.mos.com.tw/( 2008/2/21)

http://www.burgerking.dachan.com/( 2008/2/21)

http://zh.wikipedia.org/w/index.php( 2008/3/8)

http://tw.knowledge.yahoo.com/question/?qid=1305090513819
http://tw.knowledge.yahoo.com/question/?qid=1405103101952( 2008/3/8)

2006 3 Cheers

2006 258

2006 4 360

PDF created with pdfFactory trial version www.pdffactory.com

You might also like