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3 Mobile Banking

I
X
IX Survey
11

2017 11 30

Mobile Banking

2017 11 30
Mobile Banking

comScore

2017 Mobile Hierarchy
2017 The Global Mobile Report
2015 U.S. Online Banking Report

2017 11 30
Mobile Banking

/
(Banking)
/
Source: comScore MMX Multi-Platform, Canada, January 2017

2017 11 30 Mobiles Hierarchy of NeedscomScore


Mobile Banking

2015 6
2015 6

()
Source: MMX Multi-Platform, Long Term Media Trend, February 2014 - July 2015
Total Digital Population UVs Desktop UVs Mobile UVs ()

Desktop Mobile

Source: MMX Multi-Platform,


% Change Media Trend, July 2014 - July 2015

2017 11 30 Online BankingcomScore


Mobile Banking

25-34 45%


Source: comScore MobiLens, September 2016 (3 mo. avg), France

Smartphone Tablet
175M 96M

18-24 25-34 35-44 45-54 55+

2017 11 30 Why mobile banking is the domain of true digital nativescomScore


Mobile Banking


18-34
13 53%

Source: MobiLens Plus, Audience Profile, June 2015

E-Payments

CreditSmartphone
Card Accounts Tablet
175M 96M

Bank Accounts

2017 11 30 Online BankingcomScore


Mobile Banking


Source: comScore MobiLens, September 2016 (3 mo. avg), France


Recall Seeing Browser/App Ads

Tapped on Browser/App Ads


Checked Product Availability

Smartphone Tablet
Researched Product Features
175M 96M

Purchased Goods/Services

Compared prices while in store

2017 11 30 Why mobile banking is the domain of true digital nativescomScore


Mobile Banking




Source: comScore MobiLens, May 2017 (3 month average) for USA / UK, June 2017 for Canada

All Mobile Shoppers

USA Canada
UK

Stock Bank Credit Card Stock Bank Credit Card Stock Bank Credit Card
Trading e-payment Trading Account Account e-payment Trading e-payment
Account Account Account Account

2017 11 30 The Global Mobile ReportcomScore


IX

2017 11 30 comScore, Inc. Proprietary. 11


2017 11 2 6 20-64 I
1,478
X

2017 11 30 comScore, Inc. Proprietary. 12


2.6%
36.8% 32.3%
I
X
60.6% 67.7%


60.6%


BASE N=1478 BASE N=895
Nov. 2017 Nov. 2017

97% 36.8%
60.6%(67.7
%) 20

2017 11 30 comScore, Inc. Proprietary. 13


62.8%
/ 50.5%
49.2%
48.5%
45.6% I
X
/ 31.6%
28.4%
12.6%

9.9%

0% 20% 40% 60% 80%
BASE N=1150
Nov. 2017


()(62.8%)/
(50.5%)(49.2%)(48.5%)
(45.6%)

2017 11 30 comScore, Inc. Proprietary. 14



87.4%
73.8%

78.5% 90.6%

72.6% 89.4%
87.4% I
X
70.7% 89.1% ()

65.0% 89.1%
73.8%()

76.7% 88.9%

78.1%

86.3%



70.4% 83.5%

78.4% 81.8%

-100.0%
-80.0%
-60.0%
-40.0%
-20.0%0.0%20.0%40.0%60.0%80.0%
100.0%
BASE N=544
Nov. 2017
:

2017 11 30 comScore, Inc. Proprietary. 15



97%36.8%
()/

I
X

2017 11 30 comScore, Inc. Proprietary. 16


(IX Survey) 742 50.2%



736 49.8%
20-24 172 11.6%
iXPanel 25-29 178 12.0% I
X
20-64
30-34 186 12.6%
35-39 214 14.5%



40-44 191 12.9%
2017/11/022017/11/06
45-49 177 12.0%

N=1,478 50-54 171 11.6%

95%,2.55% 55-64 189 12.8%


201706 697 47.2%

388 26.3%
393 26.6%

2017 11 30 comScore, Inc. Proprietary. 17


m marcom@ixresearch.com