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3 Mobile Banking
I
X
IX Survey
11
2017 11 30
Mobile Banking
2017 11 30
Mobile Banking
comScore
2017 Mobile Hierarchy
2017 The Global Mobile Report
2015 U.S. Online Banking Report
2017 11 30
Mobile Banking
/
(Banking)
/
Source: comScore MMX Multi-Platform, Canada, January 2017
2015 6
2015 6
()
Source: MMX Multi-Platform, Long Term Media Trend, February 2014 - July 2015
Total Digital Population UVs Desktop UVs Mobile UVs ()
Desktop Mobile
25-34 45%
Source: comScore MobiLens, September 2016 (3 mo. avg), France
Smartphone Tablet
175M 96M
18-34
13 53%
Source: MobiLens Plus, Audience Profile, June 2015
E-Payments
CreditSmartphone
Card Accounts Tablet
175M 96M
Bank Accounts
Source: comScore MobiLens, September 2016 (3 mo. avg), France
Recall Seeing Browser/App Ads
Smartphone Tablet
Researched Product Features
175M 96M
Purchased Goods/Services
Source: comScore MobiLens, May 2017 (3 month average) for USA / UK, June 2017 for Canada
USA Canada
UK
Stock Bank Credit Card Stock Bank Credit Card Stock Bank Credit Card
Trading e-payment Trading Account Account e-payment Trading e-payment
Account Account Account Account
2017 11 2 6 20-64 I
1,478
X
2.6%
36.8% 32.3%
I
X
60.6% 67.7%
60.6%
BASE N=1478 BASE N=895
Nov. 2017 Nov. 2017
97% 36.8%
60.6%(67.7
%) 20
62.8%
/ 50.5%
49.2%
48.5%
45.6% I
X
/ 31.6%
28.4%
12.6%
9.9%
0% 20% 40% 60% 80%
BASE N=1150
Nov. 2017
()(62.8%)/
(50.5%)(49.2%)(48.5%)
(45.6%)
87.4%
73.8%
78.5% 90.6%
72.6% 89.4%
87.4% I
X
70.7% 89.1% ()
65.0% 89.1%
73.8%()
76.7% 88.9%
78.1%
86.3%
70.4% 83.5%
78.4% 81.8%
-100.0%
-80.0%
-60.0%
-40.0%
-20.0%0.0%20.0%40.0%60.0%80.0%
100.0%
BASE N=544
Nov. 2017
:
97%36.8%
()/
I
X
m marcom@ixresearch.com