PROJECT REPORT

BLOOD DONATION DRIVE AT ISMAIL

INDUSTRIES LIMITED

Rao Maaz Abdullah

Asad Ismail
Muhammad Saad Aqeel 22462

BUSINESS COMMUNICATION (COM402)

INTRUCTER: MR. TALHA SALEEM
 Acknowledgement
All praises belongs to Allah Almighty, the most beneficial and the most merciful, who gave us
the courage to undertake this project.

We would like to thank our parents and family members. Without their endless prayers,
support, encouragement and guidance, we would not be able to reach where we are now. And
surely this recognition is not enough to compensate for what they did for us.

We wish to express the deep gratitude and admiration to our course instructor Mr. Talha
Saleem who has the attitude and substance of a genius. He continuously and convincingly
conveyed a spirit of adventure regarding the project, and excitement with regard to teaching.
Without his guidance and support, persistence of this project would not have been possible.

We are also grateful to Mr. Zubair Latif of Ismail Industries and Mr. Ahsan Ali Khan of Indus
Hospital for giving us their valuable time from their busy schedule for motivating and
arranging our project in time.

We also wish to express our gratitude to all staff of Ismail Industries limited and laboratory
workers of Indus Hospital for their support and interest in our project.

Rao Maaz Abdullah

Asad Ismail

Muhammad Saad Aqeel

i
 Memo of transmittal
To: Mr. Talha Saleem, Instructor
From: Maaz, Asad and Saad, students MAS
Date: 23 November 2017
Subject: Formal Report on CSR based project

Attached a formal report on blood donation drive arranged at Ismail Industries Limited in
collaboration with Indus Hospital.

Schedule of activity:

Date: 22 November 2017

Day: Wednesday
Timing: 09:00 am to 01:00 pm

Bottles of blood were collected from the staffs of Ismail Industries Limited which were then
supplied to Indus Hospital for cancer patients.

Report starts with the introduction of Ismail Industries Limited and Indus Hospital. Later
describing the activity based on the instructions given by you in class which include:

CSR based activity project

Formal report writing with facts and figures

Information from Indus Hospital staff was shared about who can give blood and statistical data
were collected of the employees who have donated blood.

We would like to thank you for supporting us at each facet and providing us opportunity to
serve the community. We will surely continue this activity in future and help community to live
a successful life.

ii
 List of Figures
Figure 1: Standees at main entrance of first floor and waiting area ........................................... 3
Figure 2: Banner for promotion through digital media ............................................................... 4

List of Charts
Chart 1: Total number of blood donors ........................................................................................ 5
Chart 2: Analysis of Blood Donors ............................................................................................... 6
Chart 3: Deferred reasons ............................................................................................................ 7

iii
 Executive Summary
The report is based on the project of blood donation drive organized at head office of Ismail
Industries. Representatives from Indus Hospital were invited to arrange a blood donation camp.
Blood collected through drive is then distributed and used among patients that are suffering
from cancer and are treated at Indus Hospital.

Blood donation is beneficial for both the donor and for whom the donation has given. Our body
destroyed blood cells after two months and new blood is formed. Why not to donate blood
instead of wasting it? By donating blood, a donor reduced chances of stroke and risk of cancer.
It also enhances the formation of new blood cells which results in a healthy body.

Promotions of drive were conducted by placing banners and standees in and outside head office
of Ismail Industries. Messages were also circulated through social networking sites.

During blood donation, 77 donors were registered out of which 46 were eligible for blood
donation. Free tests of collected samples were conducted at Indus laboratory and results were
shared with the donors.

After blood donation drive, Survey forms were distributed among staff for feedback of the
drive.

iv
 Contents
1 Introduction ........................................................................................................................... 1
2 Ismail Industries Limited ...................................................................................................... 1
3 The Indus Hospital ................................................................................................................ 2
3.1 Blood Campaigns ........................................................................................................... 2
3.2 Mission of Blood Campaigns ......................................................................................... 2
4 Blood Donation Drive ........................................................................................................... 2
4.1 Purpose of Blood Donation Drive .................................................................................. 2
4.2 Benefits of Blood Donation............................................................................................ 2
4.2.1 Improves Heart Health ............................................................................................ 2
4.2.2 Reduces Cancer Risk .............................................................................................. 2
4.2.3 Enhances the Production of New Blood Cells ........................................................ 3
4.3 Promotion of Blood Drive .............................................................................................. 3
4.4 Procedure for Blood Donation ....................................................................................... 5
4.4.1 Eligibility Criteria for Blood donation .................................................................... 5
4.4.2 Free Test Results for Donors .................................................................................. 5
4.5 Analysis of Blood Donation Drive ................................................................................. 5
4.6 Sample of Tests Report .................................................................................................. 7
5 Conclusion ............................................................................................................................ 8
6 Annexure A ........................................................................................................................... 9
7 Annexure B ......................................................................................................................... 10
8 Annexure C ......................................................................................................................... 11
9 Annexure D ......................................................................................................................... 12

v
1 Introduction
Corporate social responsibility, often abbreviated as "CSR", is an initiative of a corporation to
evaluate and take responsibility for the effects of the company on environmental and social
welfare. The term generally applies to efforts that go beyond what regulators or environmental
protection groups may require.

CSR is important for companies, nonprofits, and employees alike. These efforts can range from
donating money to nonprofits to implementing environmentally-friendly policies in the
workplace. Corporations can improve their public image by supporting nonprofits through
monetary donations, volunteerism, in-kind donations of products and services, and strong
partnerships.

Blood donation drive in head office of Ismail Industries Limited collaboration with Indus
Hospital is a part of CSR activity. By doing this activity in organization, employees were
encouraged to donate blood for cancer patients serving by hospital free of cost. It also made
people realize about the struggle people are doing to win the battle of their lives.

The motto of the blood donation campaign "Proud of being someone's lifeline" illustrates in a
remarkable way the image of our purpose for life.

2 Ismail Industries Limited

Ismail Industries Limited is one of the largest food companies in Pakistan, manufacturing a
wide range of confectionery, biscuits, snacks and packaging films under the brand names of
CandyLand, Bisconni, SnackCity and Astro Films respectively.

Their products are exported to more than 40 countries around the globe including USA,
Europe, Australia, Africa, Far East and the Middle East, where we have had strong business
relationships with customers for over 15 years. Our lasting global relationships reflect our
commitment towards ensuring quality and customer satisfaction.

At Ismail Industries Limited, our customers are the focal point of all that we do and our
customer-centric attitude is reflected in our each and every offering. We strive to provide the
best products to the market through one of the most modern production establishments around
the world and we take absolute pride in it.

Nutshell mission of Ismail Industries is to become a good corporate citizen by being socially
responsible and contributing towards the betterment, growth and development of Pakistan.

1
3 The Indus Hospital
The Indus Hospital (TIH), a product of dedication and passion of doctors and entrepreneurs
alike, stands as a metaphor for how life should come without a price tag. Two million lives
saved through their valued beneficiaries, selflessly sharing their affluence. The Indus Hospital
has launched the first CENTRALIZED BLOOD CENTER of Pakistan.

3.1 Blood Campaigns

In Pakistan, arranging blood in-time is the responsibility of the patients family alone. The
Indus Hospital Blood Center is now shouldering the responsibility of maintaining blood
inventories in hospitals assuring availability in-time. They have been functional since 2013,
trying their level to promote voluntary blood donation throughout Karachi. During this period
they have set up numerous blood donation camps in major companies like Engro, Standard
Chartered, KE, Pak Suzuki, etc, accumulating above 300 corporate partners to this project to
date. Blood is collected from voluntary blood donation. Collected blood bags are processed at
the Indus Hospital Blood Center and blood products are supplied to the hospitals, maintaining
cold chain.

3.2 Mission of Blood Campaigns

To mobilize the nation towards 100% Voluntary Blood Donation and to provide the safest
possible blood, meeting all international standards, to all segments of society without any
discrimination.

4 Blood Donation Drive

4.1 Purpose of Blood Donation Drive
Voluntary blood donors are the backbone of The Indus Hospital Blood Center. Blood cannot be
manufactured. We need to collect blood in order to provide blood. By hosting a blood donation
drive (camp) at Ismail Industries Limited, the group has become the partner in Service to the
Nation.

4.2 Benefits of Blood Donation

4.2.1 Improves Heart Health

Regularly donating blood improves your overall cardiovascular health & can reduce the chance
of heart attack by 88% & stroke by 33%.

4.2.2 Reduces Cancer Risk

Consistent blood donation is associated with lowered risks of cancers, including liver, lung,
colon, stomach and throat cancers. Risk levels drop in correlation with how often participants
donate blood.

2
4.2.3 Enhances the Production of New Blood Cells
When blood is withdrawn, the donor's body immediately begins to replenish the lost blood by
marrow within 48-72 hours of donation. Donating blood helps to stimulate the production of
new blood cells. This process of replenishment can help your body stay healthy and work more
efficiently.

4.3 Promotion of Blood Drive

To promote the donation of blood for the cancer patients being treated in Indus Hospital,
Banners and standees were made and placed at prominent different locations within and outside
the head office of Ismail Industries.

Outsiders were also invited to join the cause through WhatsApp group and Facebook profiles.

Figure 1: Standees at main entrance of first floor and waiting area

3
Figure 2: Banner for promotion through digital media

4
4.4 Procedure for Blood Donation

4.4.1 Eligibility Criteria for Blood donation

A detailed history and Physical examination was performed before blood donation for each
donor. Some of examined points were:

Donors age should not be greater than 60 years and less than 16 years.
H/She should Weigh at least 45 kg.
Should have a hemoglobin level of at least 12.5 g/dl.
Person should be in good health.
Donor must not had any symptoms of infection for at least 1 week e.g. sore throat,
cough, runny nose, diarrhea, and had a fever in the last 3 weeks

4.4.2 Free Test Results for Donors

Donors were also provided with the reports of free blood test results that include;

Hepatitis B
Hepatitis C
HIV
Syphilis
Malaria
Blood Group
Hemoglobin

It is to mention that these tests generally cost at least PKR 12,000 in laboratories.

4.5 Analysis of Blood Donation Drive

Blood donation drive held at Ismail Industries Limited in collaboration with Indus Hospital for
treatment of cancer patients. During this drive, 77 donors were registered for blood donation
out of which 46 donors lies on international criteria for donation of blood as mentioned in 4.4.1.

Total Blood Donors

Not Eligible,
31

Registered, 77

Eligible, 46

5
Chart 1: Total number of blood donors
Donors enrolled for blood donation can be further analyzed on basis of

Visiting Donors and Accepted for Draw

Deferred and Donors left
Drawn and Refused

90
80
70
60
No of Donors

50
40
30
20
10
0
Visiting Donors Accepted for Draw Deferred Donors Left
Total 77 50 19 8
Male 70 49 14 7
Female 7 1 5 1

120%

100%
Percentage of donors

80%

60%

40%

20%

0%
Drawn Refused
Total 92% 8%
Male 94% 6%
Female 0% 100%

Chart 2: Analysis of Blood Donors

6
Few Donors postponed donation of blood due to;

Injection
Not Feeling well
BP Diagnostic
Medicine Intake
Surgery
Severe Disease
Hemoglobin

Hemoglobin

Severe Disease

Surgery

Medicine Intake
Female
BP Male

Not Feeling well

Injection

0 1 2 3 4
Number of Donors

Chart 3: Deferred reasons

4.6 Sample of Tests Report

As discussed in 4.4.2, donors are provided with free report of different tests performed after
drawing blood. The report contains results which includes;

Blood group
Hepatitis
HIV
RPR test and
ICT for Malaria

One of sample of these reports is shown in Annexure B.

7
5 Conclusion
If you save a life, you save a whole mankind, this is what our belief is. People save lives in
many ways; the less common in our society is blood donation. In Indus Hospital, one donation
means saving lives of three people.
The life of blood in our body is 120 days, so instead of wasting blood, why not to donate it to
needy people. Blood donation does not have any diverse effect on our health.

Arrangement of blood donation drive in office premises is to facilitate those people who are
ready to donate blood but are busy in their tough schedule.

A positive response from office staff encouraged us to perform our social duty and to arrange
similar drives in our offices and other social gatherings in future.

8
6 Annexure A

9
7 Annexure B

10
8 Annexure C

11
9 Annexure D

12