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SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on
kvsude@gmail.com OR call us to +91 9995105420 or S M S your Email ID us in the
following Format On +91 9995105420 we will reach back you with in 24H

DRIVE
Fall 2017
PROGRAM/SEMESTER
MBADS/ MBAFLEX/ MBAHCSN3/ MBA SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/
PGDOMN/ PGDPMN/PGDROMN/ PGDSCMN/ PGDTQMN SEM 2
SUBJECT CODE & NAME
MB0052- Strategic Management and Business Policy

Q1 What is strategy? Explain the various level of strategy in an organization.


Meaning of strategy Levels
Answer:
Business or military success is not the result of any accidental strategies. Rather, success is the outcome
of continuous attention to internal and external conditions and formulation and implementation of
strategies to suit those conditions. The element of surprise or unforeseen situations provides a challenge
as well as an opportunity for both mil

Q2 Specify the interrelationship between strategic planning and strategic management. Which
comes first?
Explanation of the concepts
Answer: Strategic Planning and Strategic Management
Plan or planning should precede action. And, strategic planning should precede strategic management.
Strategic planning (also called corporate planning) provides the framework (some call it a tool) for all
major decisions of an enterprisedecisions on products, markets, investments and organizational
structure. In a successful

3 What is a mission statement? Differentiate between a mission statement and a vision statement.
Mission Statement
Differences

Answer: Mission Statement


A business is not defined by its name, statutes or articles of incorporation. It is defined by the business
mission. Only a clear definition of the mission and the purpose of the organization makes possible clear
and realistic business objectives.
4 What is SWOT analysis? Explain SWOT analysis in the form of a matrix?
Explanation of the concepts
Answer: ETOP and EFEM focus only on the opportunities and threats from the environment. But, to
exploit an opportunity or to consider a threat, a company should have required strengths or competence. A
company also needs to know its weaknesses in terms of competence, because weaknesses may affect its
capability to take advantage of

5 Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain
with some examples?
Corporate turnaround
Surgical turnaround
nonsurgical turnaround

Answer: Corporate turnaround may be defined as organizational recovery from business decline or crisis.
Business decline for a company means continuous fall in turnover or revenue, eroding profit, or accrual or
accumulation of losses. So, business or organizational decline, like business performance, is understood
in relative terms, that is, compare

6 What are the major characteristics of an effective strategy evaluation system? Analyse these
characteristics.
Explanation of the concepts
Answer:
strategy evaluation and control is an elaborate, and, at times, complex, process. It can also be a sensitive
process because of the human factor involved. Too much or too rigorous evaluation and control may be
expensive and, sometimes counterproductive alsoauthority and flexibility maybe challenged,
minimized or even

SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on
kvsude@gmail.com OR call us to +91 9995105420 or S M S your Email ID us in the
following Format On +91 9995105420 we will reach back you with in 24H

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