Indra Krishnamurthy Nooyi and the new PepsiCo

• Indra was born in 1955 and grew up in Chennai, India.

• 1974, Bachelor’s degree at Madras Christian College
• Master’s degree in Management at Yale.
• Post Graduate Diploma In Business Administration program at
the Indian institute of management, Calcutta.
• 1980, Indra started at The Boston Consulting Group (BCG),
• Before joining PepsiCo in 1994, was VP
Marketing for Asea Brown Boveri,
• Indra Nooyi recommended spinning off Taco
Bell, KFC and Pizza Hut, arguing PepsiCo
couldn‘t bring enough value to the fast
food industry.
Source: Slides 1-6 The World's 100 Most Powerful Women : Forbes, fortune, Business
Week, Times and CNN Money .
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 Indra Krishnamurthy Nooyi and the new PepsiCo

• Indra Nooyi was lead negotiator on Pepsi's $13.8 billion

purchase of Quaker Oats.
• She lead the acquisition of Tropicana in 1998.
• She also helped promote “performance with purpose”
concept, with the aim to make PepsiCo a leader in offering
healthy foods and hiring a diverse workforce
• One characteristic that contributes to Indra Nooyi’s success
is her negotiation skills.
• Another unique characteristic that she
possesses is her ability to speak publicly.
• A third characteristic is that she is a good leader. She needs
very good leadership to lead the large and
successful company that PepsiCo is.

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 Indra Krishnamurthy Nooyi and the new PepsiCo

• The Pepsi Cola Company began in 1898, by Caleb Bradham

became known as PepsiCo when it merged with Frito lay (1965).
• Prior to becoming CEO, Mrs. Nooyi served as President and
Chief Financial Officer ,she was also named to PepsiCo's board
of directors. In this position, she was responsible for PepsiCo’s
corporate functions, including finance, strategy, business
process optimization, corporate platforms and innovation,
procurement, investor relations and information technology.
• Between 1996 and 1999, Mrs. Nooyi was Senior
Vice President of Corporate Strategy.
• PepsiCo employs over 198,000 people worldwide
people in 200 countries and has an annual
revenue of $43 billion.

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 Indra Krishnamurthy Nooyi and the new PepsiCo

• Indra has been named the #1 Most Powerful Business Woman

in the world in 2006 and 2007 by Fortune magazine .
• Indra attends PepsiCo board meetings in a sari; for she
believes the corporate world appreciates people who are
genuine.
• Indra can drive as deep and hard as anyone I've ever met, "but
she can do it with a sense of heart and fun.“ Roger Enrico
• She is the chairman and was named CEO of PepsiCo in 2006.
• She lives in Greenwich Connecticut With her two daughters
and husband.
• As a vegetarian who for years has been talking about the
importance of "gut health," she's not who you'd think would
be leading a maker of sugary soda and salty snacks – but
that's why she's taking the company in a different direction.
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 Indra Krishnamurthy Nooyi and the new PepsiCo

• PepsiCo headquarters are located in Purchase, New York.

The10 acre facility includes 7 building designed by Edward
Durrell Stone, one of America's foremost architects.
• Indra listed among Time's 100 Most Influential People in The
World in 2007 and 2008.
• Since 2000, when she became chief financial officer, the
company's annual revenues have risen 72%,
while net profit , to $5.6 billion last year.
• “Together we are all building on the platform of
human, environmental and talent sustainability
while continuing to deliver great results.“
Indra K. Nooyi

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 Indra Krishnamurthy Nooyi and the new PepsiCo

The Best Advices I Ever Got By Indra K. Nooyi

• My father was an absolutely wonderful human being.
• From him I learned to always assume positive intent.
• Whatever anybody says or does, assume positive intent.
• You will be amazed at how your whole approach to a person or
problem becomes very different.
• If you take away that anger and assume positive intent, you will
be amazed.
• If you react from a negative perspective - because you didn't
like the way they reacted - then it just becomes
two negatives fighting each other.
• So "assume positive intent" has been a huge
piece of advice for me.

Source: Time's Top 100 influentials around the globe

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 Indra Krishnamurthy Nooyi and the new PepsiCo

Who is PepsiCo (2009)

• PepsiCo is organized into three business units, as follows:

• PepsiCo Americas Foods (PAF), and Frito-Lay North America (FLNA),
Quaker Foods North America (QFNA) and all of our Latin American
food and snack businesses (LAF), Sabritas and Gamesa in Mexico.
• PepsiCo Americas Beverages (PAB), PepsiCo Beverages North A.
and all of our Latin American beverage businesses
• PepsiCo International (PI), includes all PepsiCo businesses in the
United Kingdom, Europe, Asia, Middle East and Africa.
• The three business units are comprised of six reportable segments
(referred to as divisions), as follows:
FLNA, QFNA, LAF, PAB, United Kingdom & Europe (UKEU), and
Middle East, Africa & Asia (MEAA).

Source: http://www.pepsico.com/

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 Indra Krishnamurthy Nooyi and the new PepsiCo
Who is PepsiCo (2009)
• In 2009 PepsiCo is in the top 22 of the 100 Best Corporate Citizens
by CRO (Corporate Responsibilities Officer) a company that
rates businesses ethics and business practices.
• PepsiCo tries to stand by their code of ethics:
• Care for customers, consumers and the world we live in.
• Sell only products we can be proud
• Speak with truth and candor.
• Balance short term and long term.
• Win with diversity and inclusion.
• Respect others and succeed together.
• And because of these principles PepsiCo has
been recognized many time.
Source: http://www.pepsico.com/

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 Indra Krishnamurthy Nooyi and the new PepsiCo

PepsiCo is also a leading company in environmental issues.

Frito-lay and energy conservation, Pepsi-cola and water conservation
•Goal by 2015 to:
•Reduce water consumption by 20%
•Reduce electricity consumption by 20%
•Reduce fuel consumption by 25%

Sources: PepsiCo’s Corporate Social Responsibility By Joey Russell

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 Indra Krishnamurthy Nooyi and the new PepsiCo

Pepsico, First-quarter 2009 Results

PepsiCo Inc. (PEP) reports 1st Quarter ending March 2009

above estimates

PepsiCo, Inc. ( PEP ) today reported first-quarter 2009 results that

reflected solid top- and bottom-line performance on a constant
currency basis. The company delivered 6 percent constant currency
net revenue growth. The company’s first-quarter constant currency
core EPS grew 8 percent, reflecting strong net revenue management,
product innovation and cost discipline.
Sources: Earnings Whispers, www.earningswhispers.com/

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 Indra Krishnamurthy Nooyi and the new PepsiCo
What Role Should Food Companies Play in
Addressing the Obesity Epidemic?
1. Healthier Product Choices 2. Healthier Lifestyle Habits:
Reformulation, Innovation and Creative, Collaborative
Marketing Partnerships

1) Wellness is Already the Single 1) Requires Comprehensive Environment

Largest Growth Driver in Food. Change.
2) Consumers Increasingly Understand
it’s About Inherently Healthy 2) Requires Individual Lifestyle
Education.
Ingredients.

3) They Desperately Want Healthier 3) Requires the Support of a Whole Social

Eating to be Easier and More Movement.
Rewarding.
4) All of those Require Vision, Positive
4) The Companies that get There First Energy and Multi-Sector Collaboration.
Will Win.
Source : slides 12-16 Brock H. Leach Member, PepsiCo Blue Ribbon Advisory Board on Health
Consumers International Congress (CI), http://www.consumersinternational.org/
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 Indra Krishnamurthy Nooyi and the new PepsiCo
PepsiCo is Focusing in Efforts at the Intersection
of Business Interest and Public Interest . .

 Healthier
Business Product Public Interest:
Interest: Choices

Capture Growth
+
 Healthier Promote Real
Opportunity Lifestyle Solutions
Habits

Making it Easier and More Enjoyable for Mainstream Consumers

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 Indra Krishnamurthy Nooyi and the new PepsiCo
PepsiCo Progress Report
Choices Habits
1 2 3 4
Accelerate Improve
Healthier Improve Make it Easier Promote
Healthfulness
Healthfulness to Choose Healthier
Product of Existing
Existing
of Healthier Lifestyles
Development Products
Products
 Major New Product  Trans Fat  Better Nutrition Labeling  School Alliances
Launches in Every Elimination for — Front of Pack Info to Promote Health
Market that meet savory snacks. — Nutrition Panel (e.g. Clinton/AHA)
H&W Criteria  New Oils Programs Improvements
 Kids Energy
— Canada, Europe,
 Healthier Product Balance
Australia and US  Highlight on Pack, Changes
Nutrition Standards Education and
in Nutritional Profiles
Established World-  More Portion- Activation around
— Reduction in fat,
Wide Controlled Offerings the world (e.g.
saturated fat, sugar &
 Healthier Product Vive Saludable)
 Set “Human calories
Innovation Objectives Sustainability”
 Kids Marketing Pledges  Family Activation
set for all Managers– Objectives for
Being Strengthened around (e.g. America On
e.g. 50%+ Europe. Reduction in
the Globe The Move ™)
calories, sat fat,
sugar, sodium per — US, Canada,
serving. Australia, EU, UK
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Indra Krishnamurthy Nooyi and the new PepsiCo

New Product Highlights

Reducing Reducing Sugar Adding Positives
Fat

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 Indra Krishnamurthy Nooyi and the new PepsiCo

Smart Spot™ Makes It Easier to Identify Healthier Choices

PepsiCo Nutritional Varieties
GFY
FFY
Good For You Fan For You
Health Indulgent Products
Demonstrable Diet-Specific Perception with Health
Nutrition Offerings Benefits Improvements
Benefits
Good- Better- Natural 0 Trans
For-You For-You Low-Carb & Fats/Low Sat
Organic Fat
Quaker Oats Baked Lays
Tropicana PP Diet Pepsi
Aquafina Pepsi Max
Propel Gatorade

Smart Spot™
Qualified Products

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 Indra Krishnamurthy Nooyi and the new PepsiCo

Meet Smart Spot™

• Since 2006 PepsiCo is helping people make better choices by

putting the Smart Spot™ symbol on products that meet a nutritional
criteria based on authoritative statements from the FDA and National
Academy of Sciences. Foods and beverages marked with the Smart
Spot symbol can help you make better choices for you and your family.
Start with a healthy breakfast
Move more
Add more fruits, vegetables and whole grains
Remember to hydrate
Try lower calories or fat
You'll find the Smart Spot logo on more than 250 products
Source: http://www.pepsico.com/

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Indra Krishnamurthy Nooyi and the new PepsiCo

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