THE FUTURE OF BUSINESS IS THE

MESH

NOV 14, 2017

MIKE ZENG ZHIQIANG

LAN LAN YUYE
TOM HU NAN
DEER HUANG ZHIYING
SARA LI CAOYUAN
Contents
01
INSTRUCTION

02 TED TALK

03 ACTIVITYIES

04 CRITICAL THINKING
 1
INSTRUCTION
NEW VOCABULARY
Mesh: netting, net, network.
Demographic: the structure of populations.
Imperative: vital importance; crucial.
Inheritance: money, property etc. that receive from someone who
has died.
Flanker brand: a new brand introduced into the market by a
company that already has an established brand in the same product
category.
Vibrancy: being full of energy and life.
Perishability: is used in marketing to describe the way in which
service capacity cannot be stored for sale in the future.
 2
TED TALK
TED
https://www.ted.com/talks/lisa_gansky_the_future_of_busines
s_is_the_mesh/transcript
 3
ACTIVITYIES
ACTIVITYIES

Q1: Ture or False

Business in mesh can change our

relationship with things, and if
we squeeze hard on things that we've
thrown away, we will find many value
in those things.
ACTIVITYIES

Q2: Ture or False

Zipcar is a company that mainly

aims to sell cars to customers.
ACTIVITYIES

Q3: Multiple choice

As a classical mesh company, which

of things below does it bring together?
A: social
B: mobile
C: physical goods
D: emotion
ACTIVITYIES

Q4: Multiple choice

Which of sharing company are

mentioned in the Ted Talk?
A: Zipcar
B: Whipcar
C: RelayRides
D: Velib
Game: Guess Words

WORD 1

GPS:(Global Position System)

Game: Guess Words

WORD 2
Netflix
 4
CRITICAL THINKING
CRITICAL THINKING

QUESTION 1 KEY WORDS

Convenience
What the benefits of
Flexibility
sharing economy to the
Promote
customers, to the society? employment
CRITICAL THINKING

QUESTION 2 KEY WORDS

Is there any potential risks Public safety issues,

to the customer of sharing Negative impact to

the city appearance,
company, such as Airbnb or
Uber? Why?
CRITICAL THINKING

QUESTION 3

If you have 1 million dollars, will

you invest an sharing company?
Why
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SUMMARY
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