0145193217 [CHE MUHAMMAD NOOR AMIN B CHE HASSAN 2015106297]

ABSTRACT

The purpose of this study is to determine the relationship between food attributes and customers
satisfaction towards fast food restaurant in Puncak Alam. The primary objective of this study of
this study is to identify factor that lead to the customers satisfaction. This study will conducted
with quantitatively, in which cluster sampling method will use to collect the data. The personally
administrated questionnaire will conducted to collect respondent feedback through the use of the
questionnaire instrument and the finding will analyzed using the Statistic package for Social
science (SPSS). Four food attribute (price, portion, service quality and ambience) will test and
result of this study will prove that relationship between food attribute and customer satisfaction.
 0145193217 [CHE MUHAMMAD NOOR AMIN B CHE HASSAN 2015106297]

LITERITURE RIVIEW

Author objective Attributes Area of study

Lee.H.S, Liaw.S.M, To determine factor that Factors influences This study is to
Lee.S.K & Rha.A.H influence significant international examine
(2016) impact on international student perception: international student
student perception 1. price perception towards
university cafeteria in 2. food university cafeteria
Berjaya University Quality and in Berjaya
choice University.
3. service
Quality
4. ambience
and
Facilities
Yong.C.K, To examine factor Attributes that This study is on
Siang.D.O, Lok.T.W influencing dining influence revisit determinants of
& Kuan.W.Y (2013) experience on customers intention and attributes of
satisfaction and revisit satisfaction : restaurant that
intention among 1. Food influence revisit
undergraduates towards Quality intention and
fast food restaurants. 2. Food customers
Freshness satisfaction towards
3. Food fast food restaurant.
Presentation
4. Service
Quality
Chang. M.L, This study is to identify the Factors influence This study is to
Suki,.N.M & relationship between food student identify the student
A.Nalini, (2014) attributes of the university satisfaction: satisfaction level in
 0145193217 [CHE MUHAMMAD NOOR AMIN B CHE HASSAN 2015106297]

cafeteria with student 1. Food towards university

satisfaction. Quality cafeteria in
2. Price University Sultan
Fairness Zainal Abidin,
3. Staffs Malaysia.
Performanc
e
4. Ambiences

Mat Yusof.N, This study is to explore the Attributes that This study is on
Ibrahim.A.A,Muham factors influences students influence revisit determinants of
mad..R & Tuan revisit intention towards intention: attributes of
Ismail.T.A. (2015) kopitiam in penang. 1. Ambience kopitiam that
2. Service influence revisit
Quality intention.
3. Quality of
Food

Che rose.N (2014) To examine factors that Factors influencing This study is to
contributes to customers customer identify level of
satisfaction towards satisfaction: customer
Dataran Cendekia Food 1. Price satisfaction towards
Court, UiTM Shah Alam. 2. Food Dataran Cendekia
quality Food Court, UiTM
3. Convenienc Shah Alam.
e
4. Ambience
Kisun.A.S, The purpose of this study is Factors influencing This study is to
Zainol.A.A, & to examine the relationship customer identify level of
Norashikin.S.N between service satisfaction: students
(2015) dimensions toward student 1.employee skills satisfaction towards
 0145193217 [CHE MUHAMMAD NOOR AMIN B CHE HASSAN 2015106297]

satisfaction in caf Giunto. 2.ambience caf Giunto.

3. menu design
4. food quality
Kabir, J.M (2016) To determine factors that Factors influence This study is to
influence customer customer identify the relation
satisfaction in fast food satisfaction: between customer
chain and the relation with 1. Service satisfaction and
customer loyalty. quality customer loyalty.
2. Food
quality
3. Convenienc
e
4. Physical
environmen
t

Razalee.A.A & The objective of this Attributes that This study is on

Tajul.A.A.A research is to study the influence revisit determinants of
factors influence revisit intention: attributes of
intention of student in 1. Service independent
puncak alam restaurant quality restaurant that
2. Food influence revisit
quality intention.
3. atmosphere
Ng.N.Y (2001) The objective of this The factors This study is on
research is to study the influences are : determinants of
factors influence revisit 1. food quality attributes of
intention and word of 2. atmosphere university dining
mouth erdorsement in 3. service facilities that
university dining facilities. quality influence revisit
4. convenienc intention.
 0145193217 [CHE MUHAMMAD NOOR AMIN B CHE HASSAN 2015106297]

e
5. price and
value
Sabir.R.J,Ghafoor.O, This study is to investigate, The factors This study is to
Hafeez.I,Akhtar.N & compare and evaluate the influences: identify level of
Rehman.A.U (2014) determinants of the 1. service students
customers satisfaction of quality satisfaction towards
fast food industry. 2. price fast food in
3. ambience Pakistan.
 0145193217 [CHE MUHAMMAD NOOR AMIN B CHE HASSAN 2015106297]

FUTURE RESEACH

Based on my research proposal about study on the international student satisfaction toward fast
food restaurant in Puncak Alam has several factor that need to improve in planning future
research. If future research wants study on the same thing with the same food attributes to
measure satisfaction level the scope of the study need to be more biggers to get more sample size
size. This is because in my proposal research we only focused on the international student in
UiTM Puncak Alam that only has small population here.

Other than that, there are several weakness in only focusing in international student in UiTM
Puncak Alam such as only smallest number of fast food restaurant that operate in Puncak Alam,
international student more likely dine in cafeteria in resident area and transportation problem to
visit fast food restaurant because of fast food distance very far from campus. The entire problem
towards international student makes this research make weak results.

In addition, for the future plan for this research is need the massive improvement from the aspect
research area, sample size and international student group target. For the research area n my
research proposal the researcher choose Puncak Alam which is has smallest number of fast food
restaurant, it better than choose a new area or expand the research area such as add Klang for the
research area. This is can because the international student are easier to dine in fast food in Klang
or Shah Alam area because easy to get public transportation access. Besides that, the
combination of the research place or new place is compulsory because other place that have extra
outlet can get more good result because them also compare the service in the area first before the
international student compare with fast food restaurant in their country.

The more, in my research proposal also need to increase in the population and sample size. This
is because in Puncak Alam we only have small population for the international student. For the
future research I will focus on the new place for example UiTM Shah Alam because there have
more international student rather than Puncak Alam campus. The more sample size will produce
better finding.
0145193217 [CHE MUHAMMAD NOOR AMIN B CHE HASSAN 2015106297]