VIVEK KUMAR SHAKYA

Contact No.: +91- 9971323711

Email: vivekshakya12@gmail.com

Challenging assignments in Sales & Marketing

Professional Synopsis

A Marketing Post Graduate with near about 11 years of experience in Real Estate (6 Years) and FMCG
(5 Years) Sales/Marketing, Business Development, Channel Management etc.
Adept at handling marketing operations including account management, pre-sales efforts with skills in
competitor/market analysis and targeted marketing.
Excellent communication, presentation and relationship management skills.
Current Employment
Currently employed with M/s. Parmanand & Sons Foods Private Limited, New Delhi since 10 th May17 to
Till date as a ASM North & Central . It is a reputed FMCG company and manufacturing wide range of
FMCG products with its brand name PAN BRAND like BESAN , RICE , PULSES And SMDP. It has more
than 100 employees and with its Corporate Office at New Delhi and manufacturing units in Delhi , Sonipat etc..
Previous Employment
Worked with M/s. G.D. Foods Manufacturing (India) Private Limited, New Delhi since 1 st May12 to
April17 as a Senior Sales Officer. It is a reputed FMCG company and manufacturing wide range of FMCG
products with its brand name TOPS like Continental Sauce, Tomato Ketchup, Snack Sauce, Soya Sauce,
Vinegar, Pickles, Jam, Instant Mix and Bakery products. It has more than 400 employees and around 1000
workers strength with its Corporate Office at New Delhi and manufacturing units in Delhi, U.P., Punjab and
Rajasthan.

CURRENT JOB PROFILE:

Working with a sales team of 20 JSO.
Recruiting new distributor to develop the new market.
Maintain a good PR with the Super Stockiest, Distributors, Wholesalers & Retailers.
Always keep a good display in the market for visibility.
Keep track of secondary & primary sales.
Always update of new retailer / market place for new business opportunity.
Keep close watch of competitors market activity.
Responsible for growth & de - growth of Tops products business.
Motivated & proper guidance to the distributors.
Arrange various activities to promote the Tops brand.
Accountable for handling sales & marketing activities of News Papers & Magazines.
Making customer awareness of new brand through various promotional activity.
Maintain a good PR with the trade, institutions & corporate.

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 Contd..

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Handling sales and marketing activities of Pickle, Jam, Ketchup & etc.
Responsible to increase business of Super Stockist & Distributors as well as the goal of company.
Handling a sales team of 3 Sales Officer.
Keep track of target V/S achievement of JSO, SO, SS & Distributors.
Ensure regular market visit based on business width and depth of Tops Brands.
Proper merchandising for effective utilization of POP materials.
Effective utilization of scheme and credit to the retailers.
Area of execution is whole West Delhi.
Maintaining and increasing sales of company and reaching the target and task set for area.
Establishing, maintaining and expanding customer base.
Setting target s for individual representative and team as whole.
Recruiting, training and allocating area to sales staff.
Developing sales strategies as per competitive scenario.
Monitoring and motivating team to deliver best performance.
Compiling and analysing area performance figures.
Collecting customers feedback and market research keeping upto date with products and competitors.
Target setting &Monitoring the performance of team through timely review.
Customer management including trade & channel partner.
Infra analysis as per the area growth agenda.
Ensuring prompt and effective communication to the trade regarding all the new schemes as well as their targets.
Responsible for sales growth plan all divisions of Tops Products (Pickels, Jam, Sauces, etc,).
Monthly sales planning for whole territory both primary and secondary.
Territory growth and expansion through new distributors appointment and area shuffling.
Manage a team of 4 sales officers &their reporting, performance evaluation and up gradation.
Market visit and audit market hygiene at the sometime analyze and monitor competitors activity.
Organize distributors and retailers facilitation programs

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 Previous Employment History

Worked as Marketing Executive with Niti Shree Infrastructure Ltd. since 15th Jan.06 to 20th Feb.09.

Worked as Business Development Officer with Karvy Reality & Services (India) Ltd., since 01st Mar.09
to 30th April12.

ACADEMIC CREDENTIALS.

B.Com. (Hons.) from Bundelkhand College, Jhansi, U.P., Bundelkhand University, UP in 2003.
12th from CBSE, BHEL Shiksha Niketan , Jhansi, U.P. in 1998.
10th from CBSE, BHEL Shiksha Niketan , Jhansi, U.P. in 1996.

PROFESSIONAL CREDENTIALS.

MBA (Marketing) from SPCJIC, BM & E, Khandari, Dr. B.M. Rao University, Agra, U.P. in 2005.

COMPUTER SKILLS

Proficient with Windows, MS-Office, MS-Excel, e-mail & efficient use of Internet.

PERSONAL CREDENTIALS

Fathers Name : Sh. Munna Lal Shakya (Retired Ministry of Agriculture, U.P.)
Mothers Name : Smt. Bhagwati Shakya (Working as a Engineer in BHEL, Jhansi and
Winner of Shram Devi Award through Shri V. P. Singh (P.M. of India)
in 1989.
Date of Birth : 02-04-1979
Marital Status : Married
Address : WZ-66/20A, 1st Floor Manohar Nagar, Vikas Puri,
Outer Ring Road, NewDelhi -110018
Salary Drawn : Rs. 26,000/- P.M.+ 225 (TA+DA) +Mobile Rs 600/-
Salary Expected : As per Company Norms
Interest & Hobbies : Reading Books & Listening to Music.

DATE:

PLACE: NEWDELHI (VIVEK KUMAR SHAKYA)